Disruptors31 Joulu 2018

How to be Crystal Clear on Your Brand [Business, mindset, entrepreneur, disruptors]

Welcome back to another episode of The Disruptors with your host Rob Moore. In this latest episode Rob goes through a series of actions to make sure that you are really clear on your brand. Brand marketing is where you are known in the customers mind for certain values and associations. You are the first product they think of. Make sure to listen so that your brand isn’t just a logo. Key Takeaways A Brand Isn’t Just A Logo. Your brand isn’t just a logo it’s what your known for. It’s the real estate of the mind. What Is Unique About You? In your niche there will be others in your field. Don’t get put off by that but show yourself in a unique way. There is always room at the top for the best and the specific. What do you stand for and what do you stand against? Make sure you stand for something. For example Vegans stand for sustainability and are against animal cruelty. What do people consistently say about you that is marketable or memorable? Your customers and fans will give feedback on what they like about you. You should listen to them. There is a paradox between what you are inspired to give and what the world is ready to receive. Listen To Your Critics. Your critics are also giving you feedback on how you are perceived in the marketplace. Try and sideline your ego and listen to them. What words or values could you own? What phrases could be owned by you like the Nike ‘Just Do It.’ What are you synonymous with and for? This might be a merging of values that you hold it life. You don’t have to actually own it, but customers know they will get that word from you. If you are not consistent with your brand then you will lose any good will you have amassed. What is your mission and vision? How are you going to change the world? The vision is the unattainable outcome that your company exists to reach for. Read the vision and mission of companies that you are inspired by . How do you help solve people's problems? Product creation is all about solving a meaningful problem. What feedback are people in your community giving you around the problems that they are facing. What is your story? People buy stories, your past, your struggles and your results. Then, now, how and action is a good model for telling your story in business. It should include your credibility and the reason why people should buy from you. Bios should be maximum two fold so one full page in a book. Combine who you are and how you serve the consumer? Best Moments ‘There is always room at the top for the best.’ ‘There are plenty of things that are out there that people don’t want.’ ‘Make sure that you are producing content that people want.’ ‘There is nothing wrong with consistency or fairness.’ ‘The enemy of all branding is consistency.’ ‘Don’t get distracted.’ ‘Sometimes you have to say things thousands of times before they lodge in your mind.’ ‘Don’t worry if your idea is a little bit out there.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Kokeile Premiumia

Nauti 14 päivää ilmaiseksi

Tilaa Premium

Jaksot(1190)

Rob Interviews Jo Fairley, The Co-Founder of “Green & Blacks” [Business, mindset, entrepreneur, disruptors]

Jo Fairley, owner of “Green & Blacks” shares her story of creating and running her brand. She talks about her starting point, steps of her career, mentors, her daily schedule… Everything! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Huhti 201633min

Caffeine Cast: Does Money Buy Happiness? [Business, mindset, entrepreneur, disruptors]

One of the most debated subjects around money and happiness. Does money brings happiness? Rob shares his thoughts on this hot subject that we are all thinking about. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Huhti 201613min

Rob Interviews Kabir Sehgal, Best-selling Author of “Coined” on the History of Money [Business, mindset, entrepreneur, disruptors]

On this episode, Rob interviews the author of the book “Coined”, Kabir Sehgal. Kabir is sharing his knowledge of the history of money and he is talking about the definition, purpose and usage of money in our lives. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Huhti 20161h 6min

Caffeine Cast: Profit is not the Purpose [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast episode, Rob explains why profit is not the purpose of business. Profit is necessary but it is only the result of a business. The main purpose is something else. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Huhti 201612min

Decisions Decisions [Business, mindset, entrepreneur, disruptors]

Decision making is a skill that aid us in all areas of our lives. Anything relies on the ability to make decisions. Rob talks about the decision making process and how we can be better at that. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Maalis 201630min

Caffeine Cast: Get Busy [Business, mindset, entrepreneur, disruptors]

Mindfulness, minimalism and 'taking it slow' are fashionable concepts at the moment, but Rob Moore has a practical counterpoint to this way of thinking. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

25 Maalis 201612min

Rob Interviews Infamous Entrepreneur Gerald Ratner [Business, mindset, entrepreneur, disruptors]

Rob interviews the entrepreneur Gerald Ratner. Gerald is sharing his personal story of falling to his lowest point of his career and how he finally recovered again and managed to be a successful entrepreneur. He is also talking about his feelings and lessons learned out of this journey. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

21 Maalis 201643min

Self Worth is Networth. 6 Simple Steps [Business, mindset, entrepreneur, disruptors]

Self worth is not absolute. It is different in different areas of our lives. In this episode, Rob talks about self worth and how this affects networth. He gives six simple steps to increase our self worth and grow as an entrepreneur and person. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Maalis 201633min

Kaikki yhdessä sovelluksessa

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi yhdessä paikassa.

Sinulle valikoitua sisältöä

Podme-sovelluksessa kokoat suosikkisi helposti omaan kirjastoosi. Saat meiltä myös kuuntelusuosituksia!

Jatka kuuntelua koska tahansa

Voit jatkaa siitä mihin jäit, myös offline-tilassa.

Premium

9,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa

Aloita 14 päivän kokeilu

Premium

13,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa
Yksi lisäkäyttäjä

Kokeile 14 päivää maksutta

Suosittua kategoriassa Liike-elämä ja talous

Tarinat ja äänet, joita rakastat kuunnella

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi

Lue lisää