Disruptors11 Maalis 2019

Superdry Founder Julian Dunkerton (Net Worth £441m) [Business, mindset, entrepreneur, disruptors]

Julian Dunkerton built Superdry from scratch to be a multi-million business. In this interview with Rob, he talks through his journey from opening his first shop at 19 to setting up a new Gin and Juice bar in Cheltenham. Julian talks through his love of retail, and how focusing on others is the key to success in business. If you want to learn how to find what you love, and building something from a gap in the market this conversation is for you. Key Takeaways I love Cheltenham. The place has been very good to me. We are doubling the size of an old office building. It’s quite unique to have something like what we are building outside of London. There are new types of hotels which is slightly more informal but the quality is still really high. How are hotels different from retail? It’s very similar but it’s a different product. It’s quite an accessible concept, that its so expensive that you can’t go. It’s about space and how you walk into a store. Everywhere you go it was visually exciting in the store. You’ve got to be the best in your environment to be successful. Are you someone who is driven by numbers or the product? It has to be both. I’ve been on a long journey and every year I have increased sales, and profitably. You have to follow the consumer. Particularly with fashion, people tend to get caught in a particular moment and they think they have cracked it but the customer always moves on. It’s very easy to make clothes but can they be the best. How do you stay in touch with what people want? The thing is not to get caught in the clouds and stay grounded. You’re here to serve and the moment you forget that then this industry isn’t for you. If you start thinking in isolation, then you will fail. I’m trying to get back into Superdry at the minute because they have made a strategic error, and have gone in the wrong direction. How do you work out what the consumers want? You have to be well travelled, and observe a lot. Understanding your industry is key, then you know that that style of product is doing really well. It’s a very logical industry in reality. Fashion is not what happens on the catwalk but what’s been worn on the street. You have to know what people are wearing in Tokyo, New York, and Korea. How did you get into retail? I didn’t know what else to do. I left school with three very bad A Levels. I went travelling for five or six months and contemplated what I should do next. I was in Turkey at a market and was very excited by it. I realised I was good at it and understood what the public needed. Taking something that is popular and then take it to a different environment is key you don’t always have to think of new ideas. What would you say to someone who is pushing 40 and you haven’t found something you love yet? It’s hugely whatever your age to find something that you love. It’s not as complicated as one imagines. You have to put yourself 100% into it and think about other people first. If you find something that no-one is doing, and look where the gaps are. It’s all about partnerships, occasionally they don’t work, but what a wonderful growing something together is creative. As long as you have opposite skills it’s a positive thing. It’s about thinking about other people. If you both come at it with a vision of creating something together then you’ll be successful. If you’re trying to make the best clothing possible. I would have a commercial view of the world whereas my business partner can design something from that, from anything really. But our biggest selling product I had nothing to do with. What’s the connection with the Japanese styling? Japan is incredibly cool in terms of streetwear and street culture. What we found was that the packaging and the letter styling was the most exciting thing. This was more defined as an artistic endeavour than any other packaging I’d seen. We did it completely differently. The rest of the industry would follow the norms, buying a year out from release a clothesline, and I wanted to do something different. Whereas I would go to a brand and just buy the product there and then. I changed how the industry worked. But at Superdry, this has been forgotten. Are you a reader of books, other entrepreneurs? Yes and newspapers. I read every single newspaper, maybe four or five when I get time. I would only read the news bit, and the business section, not the sports section. It’s been useful to have a big picture view about what is happening in the world. How did you finance the growth phase? I have been self-funding everything. I never spent the money that I made. I would always reinvest. When I sold businesses I would always reinvest the money. I did float at one point, and it did help the growth of the company and the structure that we needed to grow. That was when we were making 25 million profit and a couple of 100 million in turnover. Do you have any mentors or people who have inspired you? I think Dyson story is incredible, and the Apple story is the ultimate. I admire what he achieved, and he was really thinking about the consumer, and the money was the secondary part of it. It’s a paradox, that it’s not all about the money to make loads of money. Best moment in your career/worst moment in your career? The best was James, my business partner, says that he would come and work for me. I had to take him on a coffee journey, to get him back into the fashion industry. The worst moment was that Superdry was going to take a wrong turn and not being able to change it. Best Advice you’ve been given: Share and experience together. I have equal partnerships, so it’s not overpowering and you're doing something equally together. Is there something in the world that you would like to change? I’m a passionate British tax paying human being. I think how we run the country, I think we can do it differently. I don’t think we look at a problem and how we can affect change. If we look at areas that voted Brexit, they are the deprived areas of the country. We are in a stage where manufacturing could come back to this country because of technology. We could bring back manufacturing in those areas. You could affect that change now, as tax-free investment in those areas. No one is thinking about that. What does the word disruptive mean to you? Looking at a market, finding a gap in that market and doing something about it. Best Moments ‘I love Cheltenham. The place has been very good to me.’ ‘I’m a retailer at heart.’ ‘You have to enjoy getting to the product.’ ‘Everything we do we try and be as best as possible.’ ‘You have to follow the consumer.’ ‘You have to put yourself in the consumer shoes.’ ‘I’ve always warm our products.’ ‘If you start thinking in isolation, then you will fail.’ ‘our here to serve and the moment you forget that this industry isn’t for you.’ ‘I will go back to Superdry and sort it out.’ ‘You have to know what people are wearing in Tokyo, New York, and Korea.’ ‘People are so focused on responding they forget to think.’ ‘Moments of peace are really important.’ ‘I’ve always had somebody else to help me.’ ‘I always made sure it was safe before jumping in.’ ‘The chances of inventing something are slim, but taking something popular to a new place is possible.’ ‘Keep watching, keep getting better, keep focusing on the consumer.’ ‘I had my first shop at 19.’ ‘To find what your good at 19 is amazing.’ ‘The Brexit is a very negative mindset.’ ‘It’s all about partnerships.’ ‘You have to have an appreciation of other people's skills.’ ‘Japan is incredibly cool in terms of streetwear and street culture.’ ‘We have done something that has been done before, that many times.’ ‘I changed the market.’ ‘I’m incredibly proud of what we have achieved at Superdry.’ ‘I really embrace intellectually new experiences.’ ‘Pushing forward is something I really enjoy doing.’ ‘Don’t be greedy.’ ‘Don’t spend more than 10% more than what you earn.’ ‘Try not to take on debt.’ ‘Money can’t be the main driver.’ ‘In business you have to be fairly confident in yourself.’ ‘Sometimes you just have to do the right thing.’ ‘We are at the forefront of various different things compared to the rest of Europe.’ ‘The world thinks that Superdry is Japanese.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Julian Dunkerton is a British businessman, and the co-founder of the fashion label Superdry. At the age of 19, Dunkerton, along with his then business partner Ian Hibbs, founded the fashion retail chain Cult Clothing Co with a £2,000 loan. They started selling the clothing from an indoor market stall in Cheltenham. In 2003, Dunkerton and co-founder James Holder launched fashion brand Superdry. https://theluckyonion.com/about-us/ disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Secrets of Financial Freedom | Frankie Lee Interviews Rob

The roles are reversed as Rob is interviewed by Frankie Lee on The Frankie Lee podcast. Rob talks to Frankie Lee about the "Money Matrix", his newest book, exploring the hidden financial system, tax strategies, and the power of entrepreneurship. From global wealth distribution to personal financial freedom, this conversation between Frankie and Rob will make you rethink your approach to money and success. Rob REVEALS: The concept of the "Money Matrix," Who really controls the money of the world The importance of understanding how money works Strategies for minimising taxes The importance of building businesses that are scalable How to pivot from being a "product" in the financial system to taking control of your financial future BEST MOMENTS “People say money isn’t important, but money is everything” "Quarter of a billion in sales I've made in information” "If you don't risk anything, you risk everything. So everything you want in your life is the other side of fear." "The money matrix is the hidden financial system. Where a few powerful people and banks control the money in the world." "So if you want to sell your business and you want a physical asset, as well as a cash cow, you need to build it to sell it or build it to be able to sell it." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Elo 202454min

Inside the Mind of an FBI Negotiator: Chris Voss Reveals All

Rob is joined by Chris Voss, a former FBI hostage negotiator. Rob uncovers Voss's secrets to reading people, predicting behaviour, and navigating dangerous situations. From hostage crises to boardroom battles, Voss reveals how his techniques can revolutionise your business and personal relationships. Chris Voss REVEALS: Fear of loss is the biggest driver of decision-making, with about 70% accuracy in predicting behaviour changes. Empathy is the most effective and lasting way to influence someone, with tactical empathy being a key tool in negotiations. There are three types of negotiators globally: assertors, analysts, and accommodators, they are evenly split regardless of demographics. Voss advocates for using "no-oriented" questions instead of seeking "yes" answers to achieve more durable responses in negotiations. Labels (e.g., "It seems like...") and mirrors (repeating the last 1-3 words) are powerful tools for guiding conversations and gathering information. Most lying is defensive and about self-protection, with different types of negotiators having varying views on what constitutes a lie. To negotiate a pay raise, consistently demonstrate value beyond your cost to the employer and focus on future contributions. BEST MOMENTS "Empathy is really about understanding the other person's patterns first, which means just because you don't, wouldn't do it, doesn't mean you can't understand it." "You never give up and you can always get smarter. I'm willing to be smarter today than I was yesterday." "The power of respect for your adversary is kind of an irresistible power. And the other side violates it when you demonstrate respect first." "People react the same under all circumstances. They're driven by the same thing." "Behaviour prediction is easy. Like everybody, everybody's driven, driven by patterns." - Chris Voss "Human beings don't resent bad news. They resent getting caught off guard by bad." "Understand what it looks like to your employer. You want a raise, you got to be consistently more viable than what they're paying you." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

5 Elo 202452min

Eddie Hall on Steroids, Mental Health and Being The Beast

Join Rob as he interviews Eddie Hall, the former World's Strongest Man. Eddie opens up about his journey, mental health struggles, and controversial topics like steroids in sports. From his deadlift world record to his boxing match with Thor, Eddie speaks honestly and gives insight into the world of strength sports that will have you questioning everything you thought you knew about fitness and fame. Eddie Hall REVEALS: His personal mental health struggles How he manages his ADHD The intense mental preparation behind his 500kg deadlift world record Why he cancelled the fight with the "Iranian Hulk" His thoughts on steroids in sport The challenges of maintaining his public "The Beast" persona while dealing with misconceptions about his true character His views on Jake Paul's impact on boxing BEST MOMENTS "I think a lot of it stands with filling a void. I've suffered with mental health, anxiety and depression through a lot of my life and filling that void for me is going to the gym and venting and getting that aggression out." "I think what's, you've got to see what's important in life, especially someone in my position is it doesn't matter what people's opinion of you. What's important to me is people around me, you know, my family, my friends, that's it.” "I basically had to go into that fight six months after the operation and fight Thor one armed” "You're actually evoking through free will, your deepest pains, to get stronger” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

2 Elo 20241h 12min

Why It's Never TOO LATE! How Steve Varsano Conquered the Luxury Aviation Market at 55

Rob steps into the world of private jet sales with Steve Varsano, a titan of the industry who didn't start until he was 55! Steve reveals the secrets behind selling multi-million dollar aircraft, negotiating with billionaires, and disrupting the market with his innovative showroom. Steve's journey is a masterclass in entrepreneurship, perseverance, and the art of the deal. REVEALS: How he started his business at age 55 The deal he closed on the day of his divorce. How he revolutionised the jet industry Why he works 24/7 How to take your ego out of negotiations How to close dead deals BEST MOMENTS "No matter how many times you think a deal is dead, it's not always dead, right? Okay, and you got to keep on going back. You have to figure out take your ego out of it." "If you want to be successful in business, there's no balance. I mean, you really have to give up some of your home, you know, benefits in order to get ahead." "Listen, if you want to be a disruptor. You’re not cruising, you're not working 9 to 5, you know, you have to come up with an idea that is a disruption, that, you know, you want to break the mode." "Don't give up. I mean, that's It's easy to say. It's really easy to say. But just don't take no for an answer. Don't give up. Don't care what people say." "Are you ever able to switch off? Do you do anything outside of work?" VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Heinä 20241h

Vital Lessons for Young Entrepreneurs | Rob Guides Daughter on Selling, Money and more

Join Rob in this fun episode featuring his daughter Ariana and niece Emily as they showcase Ariana's bracelet business, Ariana's Accessories. Watch as these young entrepreneurs demonstrate their bracelet-making skills, share their business insights, and even take orders live! Rob also teases exciting new initiatives for children on his rob.team platform, including free membership for kids under 18 and an upcoming financial freedom series for young minds! REVEALS: Ariana's Accessories, making up to 300 pounds in 10 minutes at events. The girls use a specialised machine to create bracelets efficiently, streamlining their production process. Rob is introducing free rob.team membership for children under 18 whose parents are members, promoting financial education for kids. A new "Financial Freedom for Kids" homeschooling series is coming to rob.team, addressing the lack of money education in schools. Rob emphasises the importance of teaching kids about business costs, like paying for opportunities to sell at events. The girls demonstrate their entrepreneurial spirit by taking orders live and discussing their production process. Rob suggests silver as a great way for kids to start investing, being physical, real, and more accessible than gold. BEST MOMENTS "I have an initiative I'm doing on rob.team, where, if you have children under the age of 18, they can have free membership, for as long as you're a member." "I'm also going to be doing a, um, financial freedom for kids. Like a homeschooling, building financial knowledge for kids, um, series on rob.team." "Silver is a great way for kids to start investing because it's physical and real and underpriced compared to gold, but it's accessible." "That's why I charge her essentially a little rental. She has to give some of the proceeds. Money that she makes to me to get into my staff and get on one of my stages." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Heinä 202425min

Nigel Farage Exposes The Darkest Secrets of The Banks

Rob revisits a past episode with the Reform Party's leader Nigel Farage! As in previous conversations, no topic is off limits and Rob and Nigel talk about everything from climate change to the NHS, to immigration and the political agenda impacting private companies. Nigel also talks about his own experience of being cancelled by his bank, what he uncovered whilst investigating why this was the case and why he is now fighting for personal freedom for all. NIGEL FARAGE REVEALS What he hates more than anything The true meaning of equality The mass politicisation of private companies Why climate change initiatives unfairly impact the poorest in society What is the ultimate form of control The BBC is dying Why the NHS is failing ALSO FEATURED: Discussion around a cashless society and central digital currencies ‘Wokeism’ and the effect of West Coast of America on the UK and other cultures The varying causes of the crisis in the UK right now BEST MOMENTS “What I hate more than anything is telling 8-year-old white kid that they are oppressors” “The account was closed because I didn’t align with the bank's values” “The pursuit of a net zero agenda will literally make the poor poorer” ‘Controlling people's money is the ultimate form of control” “It’s a hard left agenda driven by Marxism” “We need to return to capitalism, we aren’t living in capitalism we’re living in corporatism” “Traditional media still sets the agenda” “We have an exploding population and no one wants to talk about it” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Heinä 20241h 40min

What's a Widow Maker? Carl Hartley Talks Luxury Cars Part 2

Join Rob in part 2 with Carl Hartley, where he talks sales and pros and cons of different cars he sells from, Rolls Royce to Bentley and Maserati. Carl also reveals breaking news about opening a new show room! Carl Reveals: How many cars they sell a year Which car is nicknamed the widow maker The power of selling colour in cars The differences in various Rolls Royce’s Which car Chris Eubank drove! BEST MOMENTS "There are more imposing in person” “What is the point in a normal convertible?” “You just buy cars in random places” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Heinä 202414min

How To Live in the Face of Death: Life Lessons from Hospice Nurse Julie McFadden

Rob talks with Julie McFadden, a hospice nurse with unique insights into life's final chapter. Julie's experiences at countless bedsides offer fresh perspectives on mortality, authenticity, and making the most of our time. This unfiltered conversation challenges conventional views on existence, death and how to live your life. Julie McFadden Reveals: How she has accompanied around 100 individuals through their final moments. Why financial resources shape end-of-life care options What dying people say they regret the most How to confront death How our bodies naturally prepare for farewell through physiological shifts. How an otherworldly encounter with a patient transformed Julie's understanding of passing on. Why embracing sobriety marked a turning point in Julie's personal journey. BEST MOMENTS "I'm honoured when someone allows me to witness their final breath." "Folks often wish they hadn't postponed living until retirement." "True strength isn't about bottling everything up." "This work repeatedly reinforces certain life lessons." "He gave me a glimpse of what it's like to cross over." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Heinä 20241h 8min

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