Disruptors11 Maalis 2019

Superdry Founder Julian Dunkerton (Net Worth £441m) [Business, mindset, entrepreneur, disruptors]

Julian Dunkerton built Superdry from scratch to be a multi-million business. In this interview with Rob, he talks through his journey from opening his first shop at 19 to setting up a new Gin and Juice bar in Cheltenham. Julian talks through his love of retail, and how focusing on others is the key to success in business. If you want to learn how to find what you love, and building something from a gap in the market this conversation is for you. Key Takeaways I love Cheltenham. The place has been very good to me. We are doubling the size of an old office building. It’s quite unique to have something like what we are building outside of London. There are new types of hotels which is slightly more informal but the quality is still really high. How are hotels different from retail? It’s very similar but it’s a different product. It’s quite an accessible concept, that its so expensive that you can’t go. It’s about space and how you walk into a store. Everywhere you go it was visually exciting in the store. You’ve got to be the best in your environment to be successful. Are you someone who is driven by numbers or the product? It has to be both. I’ve been on a long journey and every year I have increased sales, and profitably. You have to follow the consumer. Particularly with fashion, people tend to get caught in a particular moment and they think they have cracked it but the customer always moves on. It’s very easy to make clothes but can they be the best. How do you stay in touch with what people want? The thing is not to get caught in the clouds and stay grounded. You’re here to serve and the moment you forget that then this industry isn’t for you. If you start thinking in isolation, then you will fail. I’m trying to get back into Superdry at the minute because they have made a strategic error, and have gone in the wrong direction. How do you work out what the consumers want? You have to be well travelled, and observe a lot. Understanding your industry is key, then you know that that style of product is doing really well. It’s a very logical industry in reality. Fashion is not what happens on the catwalk but what’s been worn on the street. You have to know what people are wearing in Tokyo, New York, and Korea. How did you get into retail? I didn’t know what else to do. I left school with three very bad A Levels. I went travelling for five or six months and contemplated what I should do next. I was in Turkey at a market and was very excited by it. I realised I was good at it and understood what the public needed. Taking something that is popular and then take it to a different environment is key you don’t always have to think of new ideas. What would you say to someone who is pushing 40 and you haven’t found something you love yet? It’s hugely whatever your age to find something that you love. It’s not as complicated as one imagines. You have to put yourself 100% into it and think about other people first. If you find something that no-one is doing, and look where the gaps are. It’s all about partnerships, occasionally they don’t work, but what a wonderful growing something together is creative. As long as you have opposite skills it’s a positive thing. It’s about thinking about other people. If you both come at it with a vision of creating something together then you’ll be successful. If you’re trying to make the best clothing possible. I would have a commercial view of the world whereas my business partner can design something from that, from anything really. But our biggest selling product I had nothing to do with. What’s the connection with the Japanese styling? Japan is incredibly cool in terms of streetwear and street culture. What we found was that the packaging and the letter styling was the most exciting thing. This was more defined as an artistic endeavour than any other packaging I’d seen. We did it completely differently. The rest of the industry would follow the norms, buying a year out from release a clothesline, and I wanted to do something different. Whereas I would go to a brand and just buy the product there and then. I changed how the industry worked. But at Superdry, this has been forgotten. Are you a reader of books, other entrepreneurs? Yes and newspapers. I read every single newspaper, maybe four or five when I get time. I would only read the news bit, and the business section, not the sports section. It’s been useful to have a big picture view about what is happening in the world. How did you finance the growth phase? I have been self-funding everything. I never spent the money that I made. I would always reinvest. When I sold businesses I would always reinvest the money. I did float at one point, and it did help the growth of the company and the structure that we needed to grow. That was when we were making 25 million profit and a couple of 100 million in turnover. Do you have any mentors or people who have inspired you? I think Dyson story is incredible, and the Apple story is the ultimate. I admire what he achieved, and he was really thinking about the consumer, and the money was the secondary part of it. It’s a paradox, that it’s not all about the money to make loads of money. Best moment in your career/worst moment in your career? The best was James, my business partner, says that he would come and work for me. I had to take him on a coffee journey, to get him back into the fashion industry. The worst moment was that Superdry was going to take a wrong turn and not being able to change it. Best Advice you’ve been given: Share and experience together. I have equal partnerships, so it’s not overpowering and you're doing something equally together. Is there something in the world that you would like to change? I’m a passionate British tax paying human being. I think how we run the country, I think we can do it differently. I don’t think we look at a problem and how we can affect change. If we look at areas that voted Brexit, they are the deprived areas of the country. We are in a stage where manufacturing could come back to this country because of technology. We could bring back manufacturing in those areas. You could affect that change now, as tax-free investment in those areas. No one is thinking about that. What does the word disruptive mean to you? Looking at a market, finding a gap in that market and doing something about it. Best Moments ‘I love Cheltenham. The place has been very good to me.’ ‘I’m a retailer at heart.’ ‘You have to enjoy getting to the product.’ ‘Everything we do we try and be as best as possible.’ ‘You have to follow the consumer.’ ‘You have to put yourself in the consumer shoes.’ ‘I’ve always warm our products.’ ‘If you start thinking in isolation, then you will fail.’ ‘our here to serve and the moment you forget that this industry isn’t for you.’ ‘I will go back to Superdry and sort it out.’ ‘You have to know what people are wearing in Tokyo, New York, and Korea.’ ‘People are so focused on responding they forget to think.’ ‘Moments of peace are really important.’ ‘I’ve always had somebody else to help me.’ ‘I always made sure it was safe before jumping in.’ ‘The chances of inventing something are slim, but taking something popular to a new place is possible.’ ‘Keep watching, keep getting better, keep focusing on the consumer.’ ‘I had my first shop at 19.’ ‘To find what your good at 19 is amazing.’ ‘The Brexit is a very negative mindset.’ ‘It’s all about partnerships.’ ‘You have to have an appreciation of other people's skills.’ ‘Japan is incredibly cool in terms of streetwear and street culture.’ ‘We have done something that has been done before, that many times.’ ‘I changed the market.’ ‘I’m incredibly proud of what we have achieved at Superdry.’ ‘I really embrace intellectually new experiences.’ ‘Pushing forward is something I really enjoy doing.’ ‘Don’t be greedy.’ ‘Don’t spend more than 10% more than what you earn.’ ‘Try not to take on debt.’ ‘Money can’t be the main driver.’ ‘In business you have to be fairly confident in yourself.’ ‘Sometimes you just have to do the right thing.’ ‘We are at the forefront of various different things compared to the rest of Europe.’ ‘The world thinks that Superdry is Japanese.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Julian Dunkerton is a British businessman, and the co-founder of the fashion label Superdry. At the age of 19, Dunkerton, along with his then business partner Ian Hibbs, founded the fashion retail chain Cult Clothing Co with a £2,000 loan. They started selling the clothing from an indoor market stall in Cheltenham. In 2003, Dunkerton and co-founder James Holder launched fashion brand Superdry. https://theluckyonion.com/about-us/ disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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The Hidden Rules of Wealth | Frankie Lee Interviews Rob

Rob is interviewed by Frankie Lee as he exposes the hidden financial system that controls our world. Rob unveils his latest book, "Money Matrix," and shares mind-blowing insights on how to beat the money system and build generational wealth. From tax strategies to global entrepreneurship, this episode is packed with game-changing advice that will make you rethink everything you know about money. Rob Reveals: Who really control the world The truth about the hidden financial system Why only 5-10% of people understand basic money principles How to make businesses more scalable and sellable. Strategies for minimising taxes and maximising freedoms Why his publisher initially rejected "Money Matrix" The importance of facing fears and taking risks BEST MOMENTS "The Money Matrix is the hidden financial system where a few powerful people and banks control the money in the world." "If you don't risk anything, you risk everything. So, everything you want on your life is the other side of fear." "So if you're rich, you create products. If you're broke, you are the product. So most people are the product for the bank." "I travel a lot because I was demoralized from back in 2013 14 that what's happening here, like in terms of, I didn't feel, I didn't feel." "The fear of getting hit in the face is worse than getting hit in the face." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

21 Kesä 202455min

AI and the Search for Authenticity with Author & Speaker John DeMartini

Rob is joined by speaker and author of multiple bestsellers including The Breakthrough Experience Dr. John DeMartini in this episode. John DeMartini shares his invaluable insights on topics ranging from the law of attraction, burnout, relationships, and discovering your authentic self. DeMartini challenges conventional thinking and provides practical ideas and methods to help us all master our lives and fulfil our potential. Join Rob and John as they exchange ideas around mindset, personal development and discovering our purpose. John DeMartini Reveals: The truth about ADHD The causes of depression How to find your authentic self Why emotions are feedback mechanisms How to learn to live in accordance with your highest values Why life is about transformation and change Why death, negativity and evil are necessary parts of a successful life How your perceptions can impact your DNA expression How to guide yourself back to authenticity and homeostasis. Why AI is a necessary part of human evolution BEST MOMENTS "The purpose of marriage is to help two people become authentic, where they maximise their potential to contribute to this world." "Depression is a comparison of your current reality to a fantasy you're addicted to. The fantasy is a pleasure without a pain. The depression is a pain without a pleasure. And they're both poles of a magnet to letting you know that you're imbalanced in your perception and you've got a subjective bias in your interpretation of reality." "Your values come from your voids. Your voids come from anything that you're too proud or too humble to admit that you see in others inside you." "ADHD is a label from pharmaceutical companies to, And from counsellors and psychologists and teachers who aren't aware of how to communicate in kids values. Who are therefore what, just lazy teachers who aren't not intentionally lazy. Or maybe not inspired teachers. They're just not educated. " "The real you, authenticity, is seeing both sides simultaneously and embracing them equally." "Burnout and boredom are feedback that you're not authentic. They're giving you feedback." "Eternal change is constantly changing forms. The master lives in a world where it sees the new forms, dances in the new forms." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

17 Kesä 20242h 24min

Why The UK Needs Fixing: Nigel Farage Best Interview Moments

As the campaigns and manifestos for the upcoming UK election are ramping up, Rob shares some of the best bits from his interviews with the Reform Party leader Nigel Farage. Nigel Reveals: His thoughts on Donald Trump The problems with inclusion and inclusivity Why his bank account was frozen The truth about CBDCs – Central Bank Digital Currencies Why the banks have so much control The commitment he wants to government to make to its citizens The failure of the NHS Why immigration levels are breaking the UK BEST MOMENTS “1st amendment is your right to free speech” “From 2030 the United Kingdom with introduce central bank digital currency” “The banks are stopping you putting money in crypto” “The cashless society advanced hugely during the lockdown” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

14 Kesä 202429min

Red Carded by the BBC: Mark Lawrenson Talks About Shocking Exit and Life Before and After Football

Rob is joined by ex-footballer and commentator Mark Lawrenson in this episode. Mark talks about what it was like to work for and then be axed by the BBC, the reasons he believes so many of his fellow presenters were axed and also reveals a shocking story around the Maxwells and Robert Maxwell’s murder. Rob and Mark also discuss why they feel the UK has gone soft, the impact big money and financing has made to football and more incredible stories from his career as a footballer and presenter. Mark Lawrenson Reveals: Why the BBC Sacked him The differences between male and female football Why TV and the country has gone ‘too soft’ What it was like to play for Liverpool Why being told he couldn’t play football drove him to his ultimate success The negative impact of big money and finance on football A shocking story surrounding Maxwell's alleged murder by Mossad BEST MOMENTS “Really good [football] commentary makes a huge difference” “The country is knackered” "Bob Paisley comes down from upstairs, takes him a couple of minutes and everything. Walks in. Complete hush, respect... Where's Alan Kennedy? And one of the lads had gone, 'Oh, he's over here.' So, Bob strolled over and looked at him, and he said, 'Do you know what, Alan? They shot the wrong fucking Kennedy.'" "I'd get slaughtered sometimes, fair enough, doesn't particularly bother me. And then I'd meet somebody and then they say to me, 'Oh you're completely different from what you, when you're commentating,' and I go, 'No I'm not. I'm just the same.'" "One of the problems with the BBC was that they don't really understand things like you've been a footballer and sometimes you get left out. And you get taken off the pitch. And it's as though they can't tell you the bad news." "My biggest disruption was my mum leaving us... We never knew. My mum always said to us, 'You, I'll never tell you what happened, but you would have done the same thing.'" "Robert Maxwell owns Derby, Kevin Maxwell owns Oxford... He looked at me and he said, 'What's your problem?' I imagine that, and it just all came out, and I called him every name under the sun. And he looked at me, and he went, 'I quite like you actually.'” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

10 Kesä 20241h 50min

Rob’s Supercars: Proving the Haters Wrong!

For the first time ever, Rob is revealing his entire supercar collection. From the fastest to his ultimate favourite, he talks through each car, revealing what he loves and proving to the haters and trolls what he really owns and drives! Rob Reveals: The fastest car he owns How many supercars he owns How much he paid for his supercars Why he loves the pursuit of owning supercars BEST MOMENTS “This kind of car is going to be good for our filming when we go and visit our guests” “It’s impossible for me to get all my cars in one place” “This car either makes people orgasm, scream with excitement or panic and nearly have a heart attack” “It’s not owning the nice things that’s the pleasure, it’s getting and attaining them” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Kesä 202417min

The Mad Max Prophecy: Dan Pena's Dire Warning for Humanity

Rob interviews the unapologetically controversial Dan Pena. Brace yourself for a wild ride as Pena, an ex-war veteran and successful entrepreneur, unleashes his unfiltered opinions on the world's dire state. From the decline of masculinity to the impending economic tsunami, Pena fearlessly tackles taboo topics with his signature approach. Prepare to be shocked, informed, and inspired by this unforgettable conversation! Dan Pena Reveals: The world is devolving, not evolving Why humanity's best days are behind us, What is contributing to the downfall of society The real risks of AI Why confrontation is necessary for success Money is the key to happiness The tactics of the rich in this economic crisis Why governments and media are liars BEST MOMENTS "The world is soft. It just is. I predicted in 1980, when the wall came down, 1989-90, I said we're gonna go back to Mad Max. Mel Gibson movie, that's where we're headed. Apocalypse." "I went out of my way to be around super smart people. I went out of my way to listen to them." "The truth always hurts. You mean it hurts yourself, hurts other people? Other people." "Money's not the only thing in life, but it's the only one of the only things they keep track of." "The secret to your success will be, going from this day forward, how you differentiate K N O W with N O. Knowing when to say no, or if to say no." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

3 Kesä 20242h 17min

Would You Choose Rolex or Cash? Or Risk it for more? Competition Winner Reveal!

Rob reveals the winner of his most recent competition but there's a twist. It was agreed that the winner could choose a Rolex or cash but Rob then reveals to the competition winner Sara, that she could risk half of the cash for a chance to walk away with more cash! See how she fares for a bit of fun and learn a few money facts too! BEST MOMENTS "For half a Rolex, what is my middle name?” “Now you’ve put me on the spot!” “The word Salary derives from what word?” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

31 Touko 202418min

The 21 Secret Habits of Billionaires

Rob is with Kane Baron in this episode to uncover the 21 secrets of billionaires. From cultivating curiosity and taking full responsibility to leveraging relationships and avoiding time drains, Rob and Kane dive deep into the habits that have propelled the world's wealthiest individuals to the top. Packed with invaluable insights and actionable advice, this episode is a must-listen for anyone seeking to unlock their full potential and achieve extraordinary success! Rob & Kane Reveal: Billionaires are insatiably curious, always seeking to learn from others and never looking down on anyone. Embracing full responsibility for outcomes, even when things aren't your fault, is key to billionaire success. Billionaires Identify and capitalise on emerging market trends early on Billionaires are masters at managing their emotions, maintaining a stoic demeanour in high-pressure situations. Creating multiple streams of income is essential for achieving billionaire status, but specialisation is crucial in the early stages. The biggest expense for the rich is taxes; billionaires strategically minimize their tax burden to maintain wealth. Billionaires don't just follow the rules – they learn them, break them, and ultimately make them. Accepting criticism well is essential for a billionaire mindset. Billionaires learn to recognise and manage things that drain their time. They focus on high-value tasks. BEST MOMENTS "The day that you stop growing is the day you think you know it all." "Billionaires demand and face the biggest problems in the world, and the biggest problems pay the most money." "Zeroes don't even know the rules. Get in there's, learn the rules. Millionaires break some rules. Billionaires make the rules." "As you get bigger, there are bigger problems. Your reward for solving a problem is a bigger problem." "The secret that makes millionaires and billionaires rich is they find people who are successful and rich and they learn from them." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

27 Touko 20242h 12min

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