Disruptors7 Huhti 2019

How to Build a Big Database of Customers (LIVE) [Business, mindset, entrepreneur, disruptors]

Building a large database of contacts, email addresses and followers can be one of the most daunting prospects in marketing. Live at a Marketing Masterclass Rob talks through how you can make the most of ‘Paid’ and ‘Organic’ advertising on social media and more. Learn how multiple streams of income are a fundamental of marketing, and why testing every single piece of content you put out there is key even before you spend any money. If you’re looking to take your database or list from 0 to a million subscribers listen here for how to do it. Key Takeaways Define what your list or database is? There are email opt-ins, but then there is podcast listeners, people in facebook groups, and more broadly LinkedIn followers and connections. There are lots of things that can be defined as subscribers. One of the fundamentals is that you need to have multiple streams of leads otherwise you can be more easily affected by external changes such as GDPR. It’s really important to have all the platforms set up. When you’re growing your database you can split them into ‘paid’ and ‘organic’. At some point you will have to go to paid advertising otherwise you will stop growing. As the platforms will own your subscriber's contact information make sure to ensure that you have as many of their contact information signed up in your own list, to avoid losing them when a platform changes or ends. On a rolling three month cycle, I will do an offer on LinkedIn to subscribe to my podcast. I will then carousel them across platforms. Over the course of a few months, every platform has been asked to join each of the other platforms. If you ask people to join some will, nag them to join some more will but the best way is to bribe them. I offered a marketing and KPI’s document for free and then I got more than 700 followers. If you create two or three ‘Lead Magnets’ and give them away for free in exchange for a subscription or review or alike you’ll get more followers. Most platforms will allow 1 in 10 of your posts to be seen by your followers. Sometimes a top fan will see five of your posts, whereas others will only see 2. So you have to post a lot of your content for more people to see. The consistency of your marketing and content. If you see someone good content, you’ll probably go and google them off your own back. That’s more powerful than asking them to follow you. When you do content marketing you’ll get a stronger subscriber and better lifetime value customer. Social media is a great place to test your paid adverts. I don’t want to upload a Facebook or Google ad with an untested one. I would test them in a Facebook group, in a community or in other peoples groups and only when it works I’ll pay for it as an advert. Then you do a small test on Facebook. You have to know how much you are willing to lose each month in testing ads. If you only have £50 then spend only £50. This will grow over a period of time. You should ideally do this before you start a launch campaign. You want to be doing lead generation across multiple platforms. The positives of this are that you can grow easier, it can be easier to test different client avatars and you’ll generate more leads. There are some negatives that you might get a feeling of overwhelming, and some of it will be wasted time. Test products and services, test language and copy in all your ads. As you test wider you can build more verticals, more micro niches. Have a goal to have all the testing you need to be done in 4-8 weeks before your launch. If you link away from a particular platform your reach will be decreased. If you pay for an add it will have a large reach on Facebook because you’re paying for it. But each of these platforms will have a lower reach if you link to another platform as they want people to stay on their platform. Use innovative methods to link off to another platform. Best Moments ‘One of the fundamentals of marketing is that you need multiple streams of leads.’ ‘Each individual platform other than an email opt-in owns your follower.’ ‘Leverage your existing followers to build that database.’ ‘Lead are documents or things of perceived value that you are willing to give away for a subscriber.’ ‘Product magnet are products that you’re willing to give away in exchange for a subscriber.’ ‘These platforms will only show your content to 1 in 10 of your followers.’ ‘The consistency of your content marketing is key.’ ‘There is an argument that you need to be doing 3 pieces of content each day.’ ‘What amount of money would you be happy to lose every month?’ ‘If you only have a £50 budget then spend £50 on paid advertising.’ ‘On a low budget, it works to get in there yourself and work it out not an agency.’ ‘Test products and services, test language and copy in all your ads.’ ‘As you test wider you can build more verticals, more micro niches.’ ‘It’s important to reinvest profits into marketing, staff, and leaving some in the company as cash.’ ‘Make sure that if you are in a magazine include ‘If you write 3,000 articles and get them up there with rich keywords you’ll get it shared.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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From the Vault: Rob interviews Louis Smith, Local Hero & Olympic Gymnast [Business, mindset, entrepreneur, disruptors]

Louis Smith is an Olympic gymnast who specialises in the pommel horse. At this long interview, Louis talks about his personal journey, difficulties, challenges, biggest mistakes, advice he got, mentors and the way he practices. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Kesä 20161h 32min

Caffeine Cast: The License to Print Money [Business, mindset, entrepreneur, disruptors]

On this caffeine cast, Rob talks about how you can de-risk failing in your business, cash flow difficulties or profit issues. How crowdsoursing can help you identify what your market needs and make your customers be involved in the creation process. Test your products or services, care for your customers, try to find out their pains, challenges, preferences and be prepared for success. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

3 Kesä 201615min

Rob interviews Founder of Renowned Childcare Brand Kiddicare and Serial Entrepreneur, Neville Wright [Business, mindset, entrepreneur, disruptors]

Neville Wright talks about his business “Kiddicare” and how he finally shifted into property. He talks about everything. His early days in the business, how he decided to start and the problems he faced. What were the challenges on the early years of the internet and the online shopping. How you can build trust with your customers and how it is to work with your wife as a partner. His big “wins”. Why the money come as a byproduct, so new entrepreneurs will not have to worry about that. When is the right time to sell your business and of course what the word “disruptive” means to him. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

30 Touko 20161h 10min

Caffeine Cast: Living Your Legacy Legend [Business, mindset, entrepreneur, disruptors]

“What are you living today that rides the legacy of your life?”. What is the meaning, the purpose, the inspiration of your life? You need to live your dream day by day and contribute to other people, creating your legacy. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

27 Touko 201614min

How to Get Big Promotions & Payrises Fast [Business, mindset, entrepreneur, disruptors]

On this episode, we focus on intrapreneurs and anyone who is in a career. What most people do and how they think about their job, salary and boss. Do’s and Dont’s on how to create value for your company, give and receive feedback, build your knowledge, grow and be needed. How to negotiate about your commissions and what you need to keep in mind before leaving your current job. Anything that you need to know in order to grow as an intrapreneur. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Touko 201630min

Caffeine Cast: The Entrepreneurs Curse? [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast, Rob talks about our need for comparison. Comparison is the thief of joy. We always want more and more, we need to learn and grow but we also need to feel that we are satisfied and able to serve others. So, how can we manage this paradox of striving growth versus high self worth? Three short examples will help you balance these two and learn how to compare yourself to a past you, to your mentors and understand why celebrating little and often is the key for enjoying what you have done and being satisfied! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Touko 201614min

How to be a More Creative Disruptive Entrepreneur [Business, mindset, entrepreneur, disruptors]

On this episodes Rob talks about creativity, what means to be creative and how you can achieve it. You don’t have to create something unique or to become the next big inventor to be creative. You just need to follow some simple steps, such as writing your thoughts, exercising or learning new things. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Touko 201637min

Caffeine Cast: Single Biggest Function of a Leveraged Lifestyle [Business, mindset, entrepreneur, disruptors]

On this caffeine cast, Rob explains why you need a VA or PA to help your business grow and be able to do the things you love. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Touko 201613min

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