Disruptors11 Huhti 2019

Caffeine Cast: How to be an Influencer Live From Cayman [Business, mindset, entrepreneur, disruptors]

Do you want to learn what it takes to become an influencer? In today’s episode, Rob explains how to become an influencer and build your personal brand, types of influencers and the things to think about when you become an influencer. KEY TAKEAWAYS How to be an influencer or how to build your personal brand. In the modern business world, it's not just important, it's maybe vital that you want to build a personal brand or become an influencer. Different types of influencers. Being a spokesperson and the go-to person in your niche. The media come to you or you're just well respected and trusted in your industry that could lead to keynote speeches, that could lead to books, that could lead to you being a lead generation source for your own business. If you have a personal brand, where you're known as an individual, you have another asset. So if you only have progressive property, your company, luxuries, you only have that brand, it's your name, but if there's just that brand, and you're not a spokesperson or an influence in the space, you have one asset. Imagine if your company has a bit of reputational issue or the company struggles financially, you're linked to that and you have no other asset for income, you have no other sort of additional stream or ability to pivot. The next thing is, if you want to sell your business, what are you going to do after you've sold it. Now if you don't have any other assets, then you better hope you get 50 million minimum because 10 million is not enough to retire. And you better hope that you are pretty happy doing nothing for the next 30 or 40 years of your life. Otherwise, you're going to be pretty lost and possibly quite bored. If you have a personal brand you can start writing a book and you've got a big following to sell your books to, you can go and do pay keynote speeches around the world and sort of inspire and motivate other people. So you have a separate asset from your companies if you decide to sell your companies Different things to think about becoming an influencer. The first thing is you want to show and know more than anyone else. You want to upscale your knowledge and experience so that you clearly have credibility. The great thing about social media is you can just stick a Live on Facebook, you can have a zoom h1 on to a podcast, and you can share what you know. And if you've been doing it five minutes or 50 years, as long as you share what you know, and you don't pretend to know more than you know, if you've been doing it for five years, there’s someone who's been doing it for five minutes, and there’s someone that you can inspire. If you've just started, a great thing to do to build up your influence of status is to just do a diary of the log. The next thing about being an influencer is being yourself, and putting your own uniqueness. A lot of people compare themselves to influencers who are big in the market, and they want to kind of maybe be a bit more like them, or they feel they have to model or copy them or conversely, they don't think that they could be like them because they feel they’re inexperienced. For people who are not confident on camera, then do a podcast. If you're really, really cripplingly unconfident on a camera, do a podcast and get hundreds of thousands or millions of listeners, built up over time. Talk from your heart, talk about something that you're passionate about. If you're not that confident in front of the camera, start with a one minute piece of content or a three-minute piece of content and then build it up from there. Next thing in becoming an influencer is to be a bit disruptive. Comment on some areas in your sphere in space that a lot of people don't have the courage to. If there are parts of your niche or your industry that are a bit taboo, or that a lot of people don't have the confidence to go and make a stand about, address those issues and concerns, get behind them, put a disruptive or a polarizing argument across because that will generally tend to get quite a lot of leverage and reaching. Next thing is to make sure you leverage all the social media, share the information around all social media platform. Next then is newsjacking. So newsjacking is commenting on Brexit when everyone's moaning about Brexit, or if you're a landlord getting involved in the petitions and the signatures to try and reverse section 24 or stuff like that. It’s far easier to get comments and shares and followers around a subject that people are talking about a lot anyway. The next thing is to convert your knowledge into good content. In your head is a vast amount of knowledge, the challenge then is getting that out of your head to a really compelling video, really good podcast episode, a really good article, a really interesting Facebook post, et cetera. Next thing is you must be consistent and actually, a lot of influencers aren't necessarily better than you, they're more consistent than you, they've been doing it for a long time and they do it daily or weekly. Constant consistent creation of content. The next thing is being prolific. The good influencers are consistent, the big influencers are prolific. Next then is to weave your business and social life together. When you merge your passion and your profession, your vocation and your vacation, and you can put down to your social media, people really love that content. Next is you need to weave in your social proof and your accolades. Do people know what awards you've won? Put all these proof in your social media, pictures with celebrities, pictures of the awards you’ve won et cetera. Hooking up with other influencers increases your own influence of status. Next thing is JV. Could you joint venture with other influencers, could they promote you and you promote them, could you have some kind of contra deal or agreement? Next is have you written a book, do you have a podcast and do you maybe leverage your YouTube channel? Lives on Facebook, LinkedIn, books, audio-books, podcasts, having a YouTube channel, being a public speaker, these are probably the main assets that you would want to pick off if you want to be an influencer. The next thing is leveraging virtual assistants, PA’s, VA’s to do all of the admin, research & the technical. This is really beneficial, they do everything, take this video, put it on LinkedIn, take this video, put it on YouTube, take this, put it on Instagram, take the audio, put it live on to my podcast, and that's massive leverage. The next great thing about being an influencer and having followers is you become the main lead source for your business which obviously gives you great leverage to grow. BEST MOMENTS “Social media is about following people, individuals.” “You get to win both ways by building a company that doesn't rely on you and then having another asset around your name.” “There’s always going to be someone that knows more than you.” “What there isn't is someone who knows a lot, and someone who's like you.” “It’s always enough to be you.” “The best content often for social media for being an influencer, is documenting.” “In your head is a vast amount of knowledge.” “If people don't know, people don't know.” “If you don't risk anything, you're risking everything.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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From Haters to Millions on BizX | Rob's Raw Truth on Branding, Risk, and Money

Rob is interviewed on The Business Excellence Podcast in this episode, part of BizX Forum and Awards, and ActionCOACH UK and shares his personal journey into entrepreneurship and business. Whilst you may have heard Rob’s story before, he talks about the reasons behind a lot of his decisions and choices as an entrepreneur, content creator and business owner. Rob talks about everything from the importance of branding to how to embrace the haters, his newest book Money Matrix and more. Rob REVEALS: Why the story behind a brand matters Taking risks and being scared creates the best opportunities How to deal with haters How he connects with his inner child That everything is better with money What makes him more proud than being a millionaire Why the journey to reaching a goal can be just as important than the goal itself How to feel useful and why it matters His turning point as an entrepreneur Why life is like Monopoly BEST MOMENTS "Avoiding the haters means they never get the adoring fans” “How many people have retired their parents” “It’s super rare to be a millionaire but anyone can be one” “Your stories are on the edge” “In our world now, the bankers they have that leverage, they’re dishing out the money” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Syys 20241h

How Steve Varsano Conquered the Luxury Aviation Market at 55

Rob steps into the high-flying world of private jet sales with Steve Varsano, a titan of the industry. Steve reveals the secrets behind selling multi-million dollar aircraft, negotiating with billionaires, and disrupting the market with his innovative showroom. Steve's journey is a masterclass in entrepreneurship, perseverance, and the art of the deal. REVEALS: How he started his business at age 55 The deal he closed on the day of his divorce. How he revolutionised the jet industry Why he works 24/7 How to take your ego out of negotiations How to close dead deals BEST MOMENTS "No matter how many times you think a deal is dead, it's not always dead, right? Okay, and you got to keep on going back. You have to figure out take your ego out of it." "If you want to be successful in business, there's no balance. I mean, you really have to give up some of your home, you know, benefits in order to get ahead." "Listen, if you want to be a disruptor. You’re not cruising, you're not working 9 to 5, you know, you have to come up with an idea that is a disruption, that, you know, you want to break the mode." "Don't give up. I mean, that's It's easy to say. It's really easy to say. But just don't take no for an answer. Don't give up. Don't care what people say." "Are you ever able to switch off? Do you do anything outside of work?" VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

2 Syys 20241h

How I Became a Millionaire | Rob is Interviewed on Minted Minds

In this episode, Rob is a guest on the Minted Minds show. Whilst you may be familiar with some of Rob’s journey you might be surprised by some of the truths and lessons he provides in this conversation with YouTube host and Podcaster Abdhul Zaman. Rob talks about his journey from 50k debt to a property millionaire and the things that helped him reach his goals. Rob also shares some of the difficult lessons and hard truths he has learnt in his almost 20 years as an entrepreneur and business owner. Rob REVEALS: How he built a 340-property portfolio over 18 years Why the education system is outdated The key to building long-term wealth The truth about money Why there’s no such thing as being self-made The importance of having a business partner or team to complement your weaknesses and amplify your strengths His thoughts on the current fascination with mental health His advice for new entrepreneurs BEST MOMENTS "Live within your means. Never spend more than you earn. If for 30 years you never spend more than you earn and you invest a difference you will become a millionaire even if you earn 30 grand a year." "Money runs nothing. Money is a universal exchange of value. What runs the world is powerful people." "No one is self-made and everyone needs a team." "You are not supposed to feel good all the time. If you were getting attacked, would feeling good be useful to you? No. The more of a threat you have from your environment, the worse you should feel. Cause it motivates you to do something." The only purpose for you, not for the banks, for you, for saving is to build up enough to invest. So it's like building a discipline and a habit. So as soon as you can get enough to put into an ISA or to put into silver or to put into gold or put in a real estate, you do it. So you get rich investing, not saving." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

30 Elo 20241h 10min

Cash is STILL King! How Simon Arora Changed Discount Shopping in Britain

Rob Moore talks with Simon Arora, the entrepreneurial mastermind behind B&M's UK growth. From where it all started, to building a multi-billion-pound retail empire, Simon shares his knowledge and experience on business strategy, family dynamics, and personal growth. This episode is a must-listen for aspiring entrepreneurs, offering a rare glimpse into the mind of a retail disruptor who transformed the UK discount sector. Simon Arora REVEALS: How he changed discount shopping in UK retail Why productivity and efficiency were key to B&M’s shopping success The importance of maintaining a "paranoid" mindset in business The key to work-life balance Why cash is king Why CEOs have to trust employees more The challenges of international expansion What he learnt from his failures The role of luck in anyone’s success BEST MOMENTS "Turnover is vanity, profit is sanity. Cash is reality." "My character flaw is that every transaction or opportunity didn't go right... is seared in the mind 10 times more vividly than the successes." "I like to think that I respected my colleagues' work-life balance. I was never a believer in people having to work long hours... I'd rather you just get the work done in the 40-hour week, but just be really productive." "The higher the monkey climbs a tree, the more you see of its backside." "We did a series of transactions in the three, four years after 2008, the each time step changed the size of our business. And we double down in that period of good fortune where all these opportunities were coming at us rather than taking our foot off the gas." "As we grew B&M, we decided that we were going to spend none of our turnover on advertising. We built a business from 20 shops to five billion of revenue with no advertising budget." "I personally negotiated something like 17 million square feet of UK retail selling space. 750 large stores at the risk of sounding immodest. No individuals ever done that in UK retail." "The entrepreneurs that really make a difference and create great organszations are the ones that optimise their success. That periods of good look, they double down, they take full advantage of it rather than thinking, well, this is fine." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Elo 20241h 25min

Rob Exposes Society's Biggest Scams | Louis Jackson Interview

A different episode to usual, as Rob is interviewed by Louis Jackson. They discuss controversial topics like wealth, taxes, and the state of society and Rob shares his unconventional views on money, success, and personal responsibility. From discussing the "scams" of debt and taxes to exploring the nuances of mental health and religion, Rob will challenge your thinking and inspire action. Rob REVEALS: Why debt and taxes are among the biggest scams in the world How governments and banks control people. Why he advocates for a flat 20% tax rate for everyone, from billionaires to minimum wage earners That the current welfare system needs reform His views on religion The importance of creating meaning and mission in your life Quick ways to make money that aren’t ‘get-rich-quick schemes’ How to create recurring income as a key strategy for maintaining and growing wealth BEST MOMENTS "I want to help as many people on this planet get better financial education and knowledge. What's driving it is I think the world is in a really lost, confused place. I think humanity is at a crossroads in our evolution whereby if we're not careful we're going to die out very quickly." "Motivation, I believe, is short term, short bursts of enthusiasm. It's not deep and meaningful work it's not discipline and focus. So, there's motivation, and then there's inspiration." "Money is a tool, money has duality of purpose.” "I think that mainstream media became too powerful so there's a revolution against mainstream media, which is social media. But then of course what happens is mainstream media buys up social media and then social media becomes mainstream media." “It was one of the worst podcasts I've seen. Because it was obvious he was pressing for engagement." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Elo 20242h 8min

The Truth on Money, Success & Mindset with Quest Nutrition's Tom Bilyeu

Rob interviews Tom Bilyeu, a successful entrepreneur and co-founder of Quest Nutrition. Tom shares his thoughts on wealth, success, and the current state of the world. From discussing the pitfalls of printing money to the importance of understanding one's values, Rob and Tom have an in depth conversation about all things entrepreneurship, mindset and reveal how you can gain control over your life and business. Tom Bilyeu REVEALS: The true power of money The importance of self-esteem How you can become anything you want The downfalls of empathy Why printing money is a form of theft His philosophy on hiring people with a criminal record His top sales advice on branding The value of engaged followers over sheer numbers BEST MOMENTS “Printing money is theft.” “Money is more powerful than people think, but it isn't what they think. So what people think it's going to do is make them feel about themselves the way they feel about other people and it does not do that.” “The unexamined life is truly not worth living and I really encourage people to come to understand their own motivations and quite frankly, to formulate a theory about how the world actually works.” “Once you understand that you can become anything you want, but not everything, how you spend your time becomes a spiritual consideration.” “Your life is an exact reflection of your choices” You're not born with a passion. You don't discover a passion. You create a passion. VALUABLE RESOURCES https://www.youtube.com/c/TomBilyeu https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Elo 20241h 51min

Matt Le Tissier | From Football Hero to Conspiracy Theorist

Rob interviews football legend Matt Le Tissier. Matt discusses his controversial departure from Sky Sports, his views on lockdowns, and the changing landscape of football. From questioning media narratives to advocating for free speech, Matt talks to Rob openly and honestly about his thoughts on society and culture and his experiences during and after his football career. Matt Le Tissier REVEALS: Why he lost his job at Sky Sports His criticisms of the reporting of covid and lockdowns by British media Why he ignored lockdown rules The increased pressures on modern footballers How to remain open minded Why he retired from playing football What makes someone a disruptor BEST MOMENTS "I think for the last six months of working at Sky, I felt a bit uncomfortable working there, frankly, given what the news channel was pumping out the whole time, with the propaganda." "I ignored lockdown rules. I saw my family because I saw the rules. The government ignored lockdown rules, didn't they?" "I think had Labour been in it, it would have probably been even longer lockdowns, quite frankly, from what I've seen." "Shit happens. Just get on with it." "I'm not arrogant enough to think that everything I say is, is true. It's what I believe. Is happening at the moment but if somebody could point me to some evidence that I'm wrong and I will actually look at that evidence." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Elo 202447min

How to Sell to Billionaires with Steve Varsano | Disrupting the Luxury Aviation Market at 55

Rob is joined by Steve Varsano, a titan of the luxury aviation industry who didn't start until he was 55! Steve reveals the secrets behind selling multi-million dollar aircraft, negotiating with billionaires, and disrupting the market with his innovative showroom. Steve's journey is a masterclass in entrepreneurship, perseverance, and the art of the deal. REVEALS: How he started his business at age 55 The deal he closed on the day of his divorce. How he revolutionised the jet industry Why he works 24/7 How to take your ego out of negotiations How to close dead deals BEST MOMENTS "No matter how many times you think a deal is dead, it's not always dead, right? You got to keep on going back. You have to figure out take your ego out of it." "If you want to be successful in business, there's no balance. I mean, you really have to give up some of your home, you know, benefits in order to get ahead." "Listen, if you want to be a disruptor. You’re not cruising, you're not working 9 to 5, you know, you have to come up with an idea that is a disruption, that, you know, you want to break the mode." "Don't give up. I mean, that's It's easy to say. It's really easy to say. But just don't take no for an answer. Don't give up. Don't care what people say." "Are you ever able to switch off? Do you do anything outside of work?" VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Elo 20241h

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