Caffeine Cast: How to be an Influencer Live From Cayman [Business, mindset, entrepreneur, disruptors]
Disruptors11 Huhti 2019

Caffeine Cast: How to be an Influencer Live From Cayman [Business, mindset, entrepreneur, disruptors]

Do you want to learn what it takes to become an influencer? In today’s episode, Rob explains how to become an influencer and build your personal brand, types of influencers and the things to think about when you become an influencer. KEY TAKEAWAYS How to be an influencer or how to build your personal brand. In the modern business world, it's not just important, it's maybe vital that you want to build a personal brand or become an influencer. Different types of influencers. Being a spokesperson and the go-to person in your niche. The media come to you or you're just well respected and trusted in your industry that could lead to keynote speeches, that could lead to books, that could lead to you being a lead generation source for your own business. If you have a personal brand, where you're known as an individual, you have another asset. So if you only have progressive property, your company, luxuries, you only have that brand, it's your name, but if there's just that brand, and you're not a spokesperson or an influence in the space, you have one asset. Imagine if your company has a bit of reputational issue or the company struggles financially, you're linked to that and you have no other asset for income, you have no other sort of additional stream or ability to pivot. The next thing is, if you want to sell your business, what are you going to do after you've sold it. Now if you don't have any other assets, then you better hope you get 50 million minimum because 10 million is not enough to retire. And you better hope that you are pretty happy doing nothing for the next 30 or 40 years of your life. Otherwise, you're going to be pretty lost and possibly quite bored. If you have a personal brand you can start writing a book and you've got a big following to sell your books to, you can go and do pay keynote speeches around the world and sort of inspire and motivate other people. So you have a separate asset from your companies if you decide to sell your companies Different things to think about becoming an influencer. The first thing is you want to show and know more than anyone else. You want to upscale your knowledge and experience so that you clearly have credibility. The great thing about social media is you can just stick a Live on Facebook, you can have a zoom h1 on to a podcast, and you can share what you know. And if you've been doing it five minutes or 50 years, as long as you share what you know, and you don't pretend to know more than you know, if you've been doing it for five years, there’s someone who's been doing it for five minutes, and there’s someone that you can inspire. If you've just started, a great thing to do to build up your influence of status is to just do a diary of the log. The next thing about being an influencer is being yourself, and putting your own uniqueness. A lot of people compare themselves to influencers who are big in the market, and they want to kind of maybe be a bit more like them, or they feel they have to model or copy them or conversely, they don't think that they could be like them because they feel they’re inexperienced. For people who are not confident on camera, then do a podcast. If you're really, really cripplingly unconfident on a camera, do a podcast and get hundreds of thousands or millions of listeners, built up over time. Talk from your heart, talk about something that you're passionate about. If you're not that confident in front of the camera, start with a one minute piece of content or a three-minute piece of content and then build it up from there. Next thing in becoming an influencer is to be a bit disruptive. Comment on some areas in your sphere in space that a lot of people don't have the courage to. If there are parts of your niche or your industry that are a bit taboo, or that a lot of people don't have the confidence to go and make a stand about, address those issues and concerns, get behind them, put a disruptive or a polarizing argument across because that will generally tend to get quite a lot of leverage and reaching. Next thing is to make sure you leverage all the social media, share the information around all social media platform. Next then is newsjacking. So newsjacking is commenting on Brexit when everyone's moaning about Brexit, or if you're a landlord getting involved in the petitions and the signatures to try and reverse section 24 or stuff like that. It’s far easier to get comments and shares and followers around a subject that people are talking about a lot anyway. The next thing is to convert your knowledge into good content. In your head is a vast amount of knowledge, the challenge then is getting that out of your head to a really compelling video, really good podcast episode, a really good article, a really interesting Facebook post, et cetera. Next thing is you must be consistent and actually, a lot of influencers aren't necessarily better than you, they're more consistent than you, they've been doing it for a long time and they do it daily or weekly. Constant consistent creation of content. The next thing is being prolific. The good influencers are consistent, the big influencers are prolific. Next then is to weave your business and social life together. When you merge your passion and your profession, your vocation and your vacation, and you can put down to your social media, people really love that content. Next is you need to weave in your social proof and your accolades. Do people know what awards you've won? Put all these proof in your social media, pictures with celebrities, pictures of the awards you’ve won et cetera. Hooking up with other influencers increases your own influence of status. Next thing is JV. Could you joint venture with other influencers, could they promote you and you promote them, could you have some kind of contra deal or agreement? Next is have you written a book, do you have a podcast and do you maybe leverage your YouTube channel? Lives on Facebook, LinkedIn, books, audio-books, podcasts, having a YouTube channel, being a public speaker, these are probably the main assets that you would want to pick off if you want to be an influencer. The next thing is leveraging virtual assistants, PA’s, VA’s to do all of the admin, research & the technical. This is really beneficial, they do everything, take this video, put it on LinkedIn, take this video, put it on YouTube, take this, put it on Instagram, take the audio, put it live on to my podcast, and that's massive leverage. The next great thing about being an influencer and having followers is you become the main lead source for your business which obviously gives you great leverage to grow. BEST MOMENTS “Social media is about following people, individuals.” “You get to win both ways by building a company that doesn't rely on you and then having another asset around your name.” “There’s always going to be someone that knows more than you.” “What there isn't is someone who knows a lot, and someone who's like you.” “It’s always enough to be you.” “The best content often for social media for being an influencer, is documenting.” “In your head is a vast amount of knowledge.” “If people don't know, people don't know.” “If you don't risk anything, you're risking everything.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Rob interviews Founder of Renowned Childcare Brand Kiddicare and Serial Entrepreneur, Neville Wright [Business, mindset, entrepreneur, disruptors]

Rob interviews Founder of Renowned Childcare Brand Kiddicare and Serial Entrepreneur, Neville Wright [Business, mindset, entrepreneur, disruptors]

Neville Wright talks about his business “Kiddicare” and how he finally shifted into property. He talks about everything. His early days in the business, how he decided to start and the problems he faced. What were the challenges on the early years of the internet and the online shopping. How you can build trust with your customers and how it is to work with your wife as a partner. His big “wins”. Why the money come as a byproduct, so new entrepreneurs will not have to worry about that. When is the right time to sell your business and of course what the word “disruptive” means to him.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

30 Touko 20161h 10min

Caffeine Cast: Living Your Legacy Legend [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Living Your Legacy Legend [Business, mindset, entrepreneur, disruptors]

“What are you living today that rides the legacy of your life?”. What is the meaning, the purpose, the inspiration of your life? You need to live your dream day by day and contribute to other people, creating your legacy.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

27 Touko 201614min

How to Get Big Promotions & Payrises Fast [Business, mindset, entrepreneur, disruptors]

How to Get Big Promotions & Payrises Fast [Business, mindset, entrepreneur, disruptors]

On this episode, we focus on intrapreneurs and anyone who is in a career. What most people do and how they think about their job, salary and boss. Do’s and Dont’s on how to create value for your company, give and receive feedback, build your knowledge, grow and be needed. How to negotiate about your commissions and what you need to keep in mind before leaving your current job. Anything that you need to know in order to grow as an intrapreneur.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Touko 201630min

Caffeine Cast: The Entrepreneurs Curse? [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: The Entrepreneurs Curse? [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast, Rob talks about our need for comparison. Comparison is the thief of joy. We always want more and more, we need to learn and grow but we also need to feel that we are satisfied and able to serve others. So, how can we manage this paradox of striving growth versus high self worth? Three short examples will help you balance these two and learn how to compare yourself to a past you, to your mentors and understand why celebrating little and often is the key for enjoying what you have done and being satisfied!   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Touko 201614min

How to be a More Creative Disruptive Entrepreneur [Business, mindset, entrepreneur, disruptors]

How to be a More Creative Disruptive Entrepreneur [Business, mindset, entrepreneur, disruptors]

On this episodes Rob talks about creativity, what means to be creative and how you can achieve it. You don’t have to create something unique or to become the next big inventor to be creative. You just need to follow some simple steps, such as writing your thoughts, exercising or learning new things.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Touko 201637min

Caffeine Cast: Single Biggest Function of a Leveraged Lifestyle [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Single Biggest Function of a Leveraged Lifestyle [Business, mindset, entrepreneur, disruptors]

On this caffeine cast, Rob explains why you need a VA or PA to help your business grow and be able to do the things you love.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Touko 201613min

Rob Interviews Dr. John F. Demartini, a Leading Authority on Human Behavior & Featured on 'The Secret' [Business, mindset, entrepreneur, disruptors]

Rob Interviews Dr. John F. Demartini, a Leading Authority on Human Behavior & Featured on 'The Secret' [Business, mindset, entrepreneur, disruptors]

Dr. Dermartini talks about the purpose of being an entrepreneur, the balance between altruism and narcissism and why it is important to do what you love and love what you do. He also shares his experience as an entrepreneur, how he started, how it is to work with family members and the upsides/downsides of working while doing what you love.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Touko 20161h 5min

Caffeine Cast: How to Learn Faster & Better [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: How to Learn Faster & Better [Business, mindset, entrepreneur, disruptors]

Rob discusses how to learn faster & retain more information using audio, & how to reduce overwhelm or frustration of having many books on the go, or feeling that you can’t/aren’t retaining all the useful information.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Touko 201613min

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