RANT: PLEASE, Stop Watching the News [Business, mindset, entrepreneur, disruptors]

In this episode, Rob went to the home of the founder of Poundland, Steve Smith. He set up Poundland in April of 1990, worked in market stools from the age of 2 and in 10 years, he built a business from zero and sold it for 72 million pounds and today Rob and Steve dive into what it takes to be successful business owner. Discover how to start, scale and exit your business? How to sell products for a pound and make a huge profit? Additionally hear the insider story of how Steve sold Poundland and what he’s doing now in the world of business.   KEY TAKEAWAYS How do you learn when you want to figure something out? I never read the instructions. I always try and figure it out without reading instructions. If it is something in business that I need help with then because I am into people I know. I just pick up the phone… How did you invest the money that your dad loaned you to start the company? The first thing was we had an office to work from. Get the products in... We didn't need to spend any money on marketing because we have a lay of customers coming past the door. Because the products were really good, people would tell people. And as we were opening shop after shop, the important thing was the buying power. As the buying power came on, it's allowed us to do lots more with the product. So as soon as our turnover way 10 million pounds, we was importing which allowed us to get better buy products to make a little bit more margin. After your initial finance from your dad, did you borrow external money or was it funded through profit and cash flow of the business? It was all through cash flow in the business. The bank oddly loaned very little loaned us. So from the initial loan from my father, we grew everything, give it to cash flow. As we got better, landlords started giving us rent-free. We can open another store for less cash. So opened shop after shop. As we got bigger, Dave started working more on the shop side and I worked on the distribution on the supply chain and on the finance side. I spent so much time on systems. Our systems are fantastic. Always remember, KPMG came in to see us and said, "God, the top supermarkets would love your software..." So, from me and Trace in an office 1990 to employing almost 6000 people. Can you remember what the rough average margin was at the point maybe of selling that you sell for a pound, can you remember the margins on those? So, it's all about something that we created. Because always remember, everybody keeps saying you need more margin. And for me, it's not just about the margin, it's about the margin, it's about the margin, we come over the phone, come with the margin right to sale. Example, imagine we selling 4 package roll for a pound and let's say it costs us 50p, the 60p, we can sell 6. And they'll still be selling hundreds, you sell thousands of pack of 6, I make more money. I always press on value. Can you remember the best advice that you ever got? There are no by-products only bad prices. When the business was sold. How do you feel right then? It was like somebody has died in the family. So it was like somebody's died in the business and you never think about the money when you're growing a business, the money is always, yes it is what you are doing at the end of the day. The end result but as long as you are enjoying doing what you're doing, the money normally follows. Do you regret then selling? It would have been nice to see that business go through from 200 million to off a billion to a billion... What you regret is the people, working with the people. You miss working the people and the life that you have along with the journey. In intensive care and you think you've got 2 and half hours or whatever to live, in addition to what you said, what else goes through your head? any regrets? It is very difficult when you got 2 hours to live and your family and children are 8 hours away. Can you remember any bad advice that you have been given? I was remembering working in the market store, where everybody says, we're as crazy on the pricing. As we give a good vibe for money. And as so are you crazy working to achieve, you should put your price up and what we did, we think maybe we're wrong, and that maybe we should listen to him, and we put our prices up. And the first week, turnover, same turnover. Make double the amounts of money and really cough it. We're wrong. And second week, the turnover came down. The third week, came down. The fourth week, docked out the four. And it took us probably 8 months to get our customer flow back. Because people come, they buy off here. They just buy cause they are there but they don't come back. Why were you so keen to get store after store after store after store after store? Why didn't get to 5 or 10 and say that's enough for me? I used to love buying. Buying is all about buying power. And if you get more buying power, you can do more. Poundland, what would you say is or was unique about it? The concept. It's obviously unique that's everything is 1 pound because customer used to come into the shop and use to say, "I can't believe everything's a pound." And that is the question that drove the staff mad. And because we give such great value. How is business different now to the 90s? My wife still doesn’t let me have a day off... So, we've really been looking since I've sold Poundland for the next billion-pound business. Mobile payments is one. Another thing is recruitment. We do financial and banking. And we involved with Max Time which is time intended systems, so you put your finger in. It is something we developed in Poundland. Disruptive entrepreneur, what does that mean to you? If you take mobile payments, everybody used to do cash and credit cards. With mobile payments, we can totally change the way people pay for things. So, for me, I find that as disruptive. And were you driven by just what you want to achieve or were you to some degree driven by proven people wrong? Did you like proving people wrong? I don't think about proving people wrong. I just know if it's doable then we do it... It was about the people that we got around. I believe that the people around us can do it... But I do love to look at out of the box and think how can we do things differently. How do you juggle with these different businesses? We're involved with 16 businesses as of the moment. And it is really important that the people that you work with and the people running the business that you support them. Call them and they're there anytime time for them to pick up the phone and talk to you...   BEST MOMENTS "If you've got an idea before you do it yourself, go on work for something." "You're only as good as what you know. Contacts are so important. You might not do business now but sometime in your life, if you think a person's good, you gonna do business with them. I'm doing business now with people give me a card 15 20 years ago." "At that time, I used to just been used to leading, making decisions everyday. It is hard to let go. Let go of your baby. But I decided to sell it." “The money allows you to do things, but I think life is about experiences. The money allows you to more experiences. The things that you remember most are the things that didn't cost much money. The things when you're growing your businesses. The things that you laugh about.” "For a pound, it must be rubbish. It must be seconds. People can't believe what we sold." "What you find, if you got the right team in place, you got the right idea, you got the right contacts, you don't take much money to set things up." "It was all about proving wrong and proving the concept. And it once we proved the concept then include the business and then sold it." “It's all about the contacts you build.”   ABOUT THE GUEST  Steve Smith was a market stall trader at the age of 2. He became a multi-millionaire by the time he was 30 years old. As a toddler, he was brought to his father's stall in the Bilston market. He started to earn his pocket money at the age of 10. Then, he set-up his first bargain goods store when he was just 17 years old. He founded Poundland which became an empire. Then he sold it for $74.2 million in 2002. He went into real estate and bought and sold nearly 100 properties over the last few years. He then launched EstatesDirect, an online property agents website. It happened in 2013 with Darren Richards and Ben Groves. His business did not stop there. He launched poundshop.com where you can buy everything for a pound. He did this for his children. From humble beginnings to now a multi-millionaire! CONTACT METHOD  https://stevensmith.com/ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Joulu 20191h 33min

If you want to get to make a killing on social media, leverage free online platforms for more reach and gain a massive online audience to grow your business, this is the episode for you. But if you’re looking to achieve these kinds of results you to need to know how to play the game. Discover the do’s and don’ts for making a lot more money on social media, the simple rule for creating great content and the secret behind identifying your perfect niche and your ideal clients. Tune in today with your host, Rob to find out more. KEY TAKEAWAYS The Do’s of Social Media Selling Identify your niche and your ideal client before selling. Ensure you know exactly what your target demographic is. To find your niche all you need to do is find your the top 20% of your clients. These are the ones that buy the most, require the least customer service and refer new business. Figure out how you acquired them, what marketing is needed to engage with them and scale-up. Make sure you have accounts on every social media platform and you’re populating them with content regularly. Ensure it’s clear on all your profiles what you do and who you are. Join all of the niche related Facebook groups and also start your own. Get known and get seen. Before anything gives lots of value first. ‘Jab, jab, jab, right hook’ work out a ratio for your value content to sales posts and always engage in the comments, post on others posts and you will become known in your niche. Continue to do this and you will see the compounding effects of content marketing. Follow the 80/10/5/5 rule: 80% of the time your content needs to be on brand and focused on your niche. 10% of the time make it personal and cover what you’re doing. 5% of the time focus on newsjacking and building engagement to increase reach and comment on topical news. 5% of the time is selling, however it can be more profitable to sell to clients away from social platforms where they are more captive and you can get them in a sales verticle. Make sure you leverage all of the free social media out there including podcasts and know when you’re building your profiles and when to cash in on the platform” Focus on collaborations and joint-ventures. In the beginning, these may not be a 50/50 split as you grow but this will help you reach and help to grow your business and increase your following. Be persistent, consistent and patient. If you want to get the results that social media can bring you to need to play the game. The Don’ts of Social Media Selling Join a load’s open group Facebook groups and start spamming them for sales with pre-written sales copy and simply ‘copy & paste’ this method across multiple communities. Don’t go into a group and try to scrape the group for customers and clients and attempt to get them into your own private community or off Facebook and over to your opt-in page. Don’t direct sell on social media, it doesn’t work that well and doesn’t work for every business.   BEST MOMENTS “If you don’t know your niche yet, do some market research. This can be done by polling open Facebook groups and engaging with different audiences to find your ideal client but make sure you don’t sell to them.”   “If you’re directing your clients away from Facebook you’ll get less reach as Facebook wants the content to stay native. But after a while, you’ll build up extra reach through Facebook’s algorithms and more awareness and then you can make your sales offer.”   “For selling on social media it’s good to have a ‘lead magnet’ that entices them away from Facebook and into your database which is a more sales-driven eco-system. This could be a webinar or free content. This technique can also be done with a ‘product magnet’ for example a paid-for book, digital course or USB.”   “Social media is like a forest you need to know when to cash in on the fruits of the forest but if you do it too early you’ll end up cutting all of the trees down”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Joulu 201918min

Have you always thought that ‘good leaders’ are the first ones in the office and the last ones to leave? The hardest working in the team ‘leading by example?’ Well, tune in today to Rob’s Rants as he discusses why in today's era, ‘lead by example’ is really bad advice! Rob dives into how the leadership role has changed in recent years and most importantly how you too, can become a successful leader without the longest workdays KEY TAKEAWAYS When labour (hard manual work) was the main source of work than leading by example, was really good advice. However, the world has now changed, we are now in the knowledge era where leading by example is really bad advice.   Rethinking the modern leader. A modern leader will know their role in their team. You need specialists in each position. Each member of your team will have their own role, meaning as a leader it is not necessary to work the hardest, show up the earliest or stay the latest because you have your one role. The paradox of leadership. The people who have the least amount of money, the least amount of free time and the least staff, they do everything. An old leader would do all the work themselves because it was a work based ethic whereas a new leader would find the best specialists, strategists, managers, etc and would put in the organisation the best people for the job. A leader is a generalist. They are good at strategy, vision knows how to put a team together, etc but they are nowhere near as good as the specialists they put in their place. An old-style manager will want to have control over everything and to oversee it, which could only work in a small, low-profit business, if you want to have a large global and successful business then you have to let go to grow. A leader isn't finding other generalists, they are finding specialists. Rethink your definition of leadership. The best leaders in the world develop other leaders. Modern leaders need peripheral vision. BEST MOMENTS“Great leaders find smart people, give them slightly too much to do, and then get out their way”“Work smart not hard”“Modern leaders need peripheral vision” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Joulu 201912min

What is the secret behind billionaire success? what are the traits or entrepreneurs, leaders and philanthropists? In today’s revealing episode Rob interviews International Speaker, Entrepreneur & Best Selling Author, Grant Cardone. Listen in to discover the trials and tribulations of Grant’s success, what it takes to overcome an addiction and how you too can shift your attitude away from fear and towards success.    KEY TAKEAWAYS  Why do we need billionaires? Yeah, we need people taking the risk. People need to take more risk, people need to put themselves out there. People need to hire people. There are too many small companies in too much small thinking going on. Billionaires do pay a lot more taxes to the government than people think. The problem that people need to complain about right now is not the billionaires, because what they're saying is there's income inequality, wealth inequality, but the reality is there's education inequality. The billionaires play by a different set of rules than everybody else. You need to learn how to win in the game, don't hate anybody, don't hate the game, don't hate the player, learn the game.  Can anyone become a billionaire? Yes, anyone can become a billionaire if you made, one; major decision. Number two; got the right vehicle, and three; didn't quit on it.   Why do you love micromanaging? Operate your business like it's an organism that needs its vitals checked. Be the one most interested and have an eye for things that other people for whatever reason don't say. So rather than getting furious about them not doing it or not seeing it are quitting, just turn it over to them. Trust no one to do their job, tell them to show you. How much did you spend, show me? I want to see it. Have that need to want to know every detail of the important things in your company. It’s either you micromanage now or wait until the things in cardiac arrest.   When you do these things, how do you want to be known? And then that might be linked to, why don't you just do one thing about real estate? I want to be known for helping people. Nobody's going to remember how much real estate, the plane I've flown or how much money I have, nobody. Nobody's ever remembered for that. Bill Gates won't be remembered for being the richest person in the world. He'll be remembered for he did something special.  As a drug addict, how did you shift from that and become so successful? When there's no male figure in a family, worldwide these numbers, drug addiction, incarceration, suicides, like grades, not completing schools, every major indicator for a kid, girl or boy, when there's no father present, they get destroyed. When I was 10, my dad died, 16 I got introduced to drugs. And I didn't plan on being a drug addict. I think I went for treatment when I was 25. Between the ages of 16 and 25, nine years, I tried to quit drugs for 10 times a day for nine years. That’s when I decided to quit drugs.  How do you manage your energy? How do you balance all these things that you do? Not everyone can manage their energy, not everybody takes responsibility for their energy. The thing to do is to take responsibility for the energy. I don't manage anything, I'm running controlling and I’m running the operation. Energy comes from doing what you love and being passionate about it. I would tell people to follow the money or be in a game that you are sure that you’re going to win. If the world will not reward you, if the world will not say, “Here, I want to exchange something I find valuable with something you do.” You might want to look at a different thing today because if it's valuable, people will pay you for it.  What is Scientology? Scientology is a practical, it is not what you see in the papers, the tabloids, CNN, or the quitter on the documentary, it's for honest people, they want to take a look at their life and know they have more potential and if you believe you have more potential, what they do there is they show you ways to get rid of things that might be blocking the individual. They showed me how I can remove barriers in my life, self-imposed barriers, self-imposed destructive thinking, ideas, weird reactions I had to situations, the inhibition to talk to people, the ability to have confidence in any room or an interview or to know how to communicate.   Why do you believe in Scientology? I've been interested in my whole life and who I am. Why am I either winning in life or having troubles in life? What does it take to make a marriage work? What does it take to make money work? What does it take to be happy? How can I find my purpose? Where's my energy? Scientology's helped me with all these things?  What's your attitude towards fear and risk? You got to take the risk. The best way to stay out of harm's way is to be the most dangerous person in the room.    BEST MOMENTS  “You'd rather have bad up than perfect not.”  “If you let everybody contribute to an idea, you would end up with nothing.”  “Intelligence is overrated, but speed gets rewarded.”  “You need to learn how to win in the game, don't hate anybody, don't hate the game, don't hate the player, learn the game.”  “It takes money to move things, you're not going to move the bar on anything on this planet today.”  “Accountability is underrated, the easiest person to lie to yourself.”  “It’s either time or money, decide which one you are running.”  “Procrastination is the curse of perfectionism.”  “Make sure frequency and speed are over quality. Quality comes as you go.”  “Staying small never works.”  “The great secret about Scientology is how many super, super successful business people use it because a successful businessman knows or businesswoman knows money's not everything.”  “The only people that think a million dollars a lot of money is the people that don't have it. The only people that think you can live on a million pounds are the people that don't have a million pounds.”  “Start investing money.”  ABOUT THE GUEST  CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.4B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of The 10X Movement & The 10 Growth Conference, the world’s largest business & entrepreneur conference.  CONTACT METHOD  https://grantcardone.com/  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Joulu 20191h 23min

Most books tell you to ‘go for it’, ‘dream big’, ‘follow your passion’, and so on… but the thing is, these might be too dangerous of an advice for those who are just setting foot in entrepreneurship. Aspiring entrepreneurs must know the realities and learn how to be critical about them. So, in this episode of The Disruptive Entrepreneur Podcast, Rob discusses how to really think like an entrepreneur without the flowery and delusive whatnots you need roaming around the Web. There are only 9 things one must take note, to start and develop his entrepreneurial career. Know more about them when you listen in.  KEY TAKEAWAYS  Wear the very opposite of the rose-tinted glasses. Optimism isn’t bad at all IF you could see what’s beneath the surface—the real problems and the severity of the situation.  See an opportunity in everything. When an entrepreneur’s bombarded with tricky situations, instead of acting up, he immediately gets his thinking hat on and draw out some solutions while having to monetize at the same time.  Create MORE value. An entrepreneur, even in the middle of recession, or any economical, political changes, will do everything to produce more for the consumers. When you create a product or service that people value, it’s only then that it becomes fulfilling.  Create value NOW. Entrepreneurs offer their expertise without thinking much of what they’ll get. They know that their will be risk, but they also know that people trust you more when they see real outcomes.  We solve, we serve, and we scale. You can start small, then grow it into an empire. Think big.  Create fair exchange. As an entrepreneur, you’ll be transparent with everything that you do. Always do the right thing. Make sure that the products are fairly priced no matter what.  Take calculated risks, progressive incremental risks. You can’t go all in whenever you see fit. Make sure you’re well-equipped first—educate yourself.  We are producers, value-creators. Are you producing or consuming? Producers are the changemakers, the trendsetters. You’re on a mission to create a positive effect on everyone’s lives.  Disrupt, innovate, repeat. It’s always a cycle in entrepreneurship. It’s difficult to control the external factors involved, so insteatting them control your progress, be the change that you want to see. Always bring new ideas on the table.  BEST MOMENTS  “You got to be able to spot the problems.”  “They are PRODUCERS for the consumers”  “Entrepreneurs seem to create more jobs, seem to pay more taxes.”    [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Joulu 201911min

It doesn’t necessarily take 10 years to gain success now because speed wins. It’s easier than ever before to use the network effect, reach people and leverage. Rob explains how you can take advantage of this observation to gain success quicker than ever before.   KEY TAKEAWAYS You do need to put the work and effort in to gain the reward of success however the world has changed. People can get rich quicker now compared to before. People aren’t leveraging the internet enough or using the network effect. Information travels at the speed of light now so you can reach people locally as well as globally. Social media is free so you can use all of these resources to get reach to your audiences quicker than ever. You can also get feedback in the same day. You can test quicker than ever before which means your can update quicker to suit your market and find bugs faster. The more you put out content and spend time on platforms the more you’re rewarded by these platforms with further and more reach. You can now do collaborations, have reviews or find people from anywhere in the world. So it’s easier to leverage than ever before. BEST MOMENTS ‘Work hard enough not to have to work hard.” “Yes it takes time, but it doesn’t have to take a lifetime”. “speed now wins.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Joulu 20198min

Tune in to hear the inspiring journey and impressive rise of Bestselling Author, Podcaster, Personal Trainer & Body, Brain & Business Entrepreneur, Jay Alderton. Rob and Jay discuss what it takes to navigate the world of business, how to turn your passion into your profession and how to utilise online social platforms to gain a loyal following. They go on to dive into the psychology behind why people like, comment share and follow and how you too can spark an emotion, gain customers and grow your business.   KEY TAKEAWAYS Jay became a personal trainer whilst in debt and put everything on his credit card to open a studio. Eventually, Jay partnered with fitness brand Grenade and grew his brand. Jay’s entrepreneurial focus is on body, brain and business and as a result, his business is separated into B2B and B2C ventures including weight loss programmes, accountability programmes and personal training both online and offline, as well as helping other personal trainers and fitness entrepreneurs grow their businesses. Jay teaches them how to grab attention online, how to scale and grow digital products in the fitness space and have fun doing it. “You’re either a boat-burner or a toe-dipper. Don’t just quit your job and follow your passion, invest some time in the evenings and weekends and see if it’s a scalable business model. Additionally, you can set a 3-year plan to equal your salary through your part-time ventures and then quit your job. But when you can scale your passion and it works financially growing your business doesn’t feel like working and learning is engaging. When you’re involved in something that you love it doesn’t feel like work.” Most entrepreneurs don’t need to speed up and generate more business, they need to slow down, prioritise and systemise. You need to change your mindset from exchanging your time for money and investing to get some time back. Three things can help you start a business and grow a following when you’ve got nothing. 1. Networking & Joint-Ventures 2. Social Media content marketing & personal branding 3. Providing a service. Asking for help is a strength and not a weakness, the people you hang around with will influence how to act and react and social media is a great tool to practice your emotions and expose yourself to trolls and critics because if your more yourself you will grow as a person, create relationships and turn the people that hate you into fans.   BEST MOMENTS “When you’re a personal trainer you’re everything. You’re a marketer, web-developer and everything in-between” “Unlike a physical business operating online means you’re open all hours” “When you’re passionate about the business you’re growing it doesn’t feel like working and learning is engaging. When you’re involved in something that you love it doesn’t feel like work” “I now read 3 or 4 books a month, I now just love learning and having a social media following allows me to share what I’ve learnt and simplify it for my audience.” “If you can’t explain it to six year old you haven’t learnt it yourself” “I wouldn’t be here today is I hadn’t been made redundant” “You’re either a boat-burner or a toe-dipper” “Thoughts are not your reality and reality are not your thoughts” “Word of mouth is the most powerful thing in business” “Top of mind is tip or tongue” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES Mindset With Muscle: Proven Strategies to Build Up Your Brain, Body, and Business, by Jamie Alderton Contagious Book https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Best selling Author, Entrepreneur, Podcast Host & Fitness Trainer Jay Alderton went from a redundant contract worker to one of the top Body Transformation Coaches in the UK, has transformed thousands of lives in the process. He has spoken alongside experts such as Shaa Wasmund and Gary Vaynerchuk and shares his in-depth knowledge of what he has learned from his time in business, fitness, and life competing at British, European and World level Physique Shows. Jamie has created multiple successful businesses and balances the entire act with his family life as a loving husband and father CONTACT METHOD Official website: https://www.jayalderton.com/ Facebook: https://www.facebook.com/JayAldertonOfficial/ YouTube:https://www.youtube.com/channel/UCOKOB4Eb1s-MSA9TRistZcQ Email: info@jayalderton.com Podcast: https://podcasts.apple.com/gb/podcast/mindset-with-muscle/id1446617327 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

2 Joulu 201954min

Discover the 8 ways to game, prepare and prevail and nail an interview. If you want to land your dream job, succeed in interviews or just learn how to pitch better this episode is for you. Rob dives into the 8 simple ways to prepare for an interview and how you can game the system with simple tips and tricks to stand out from the crowd.   KEY TAKEAWAYS  How to prepare for an interview, portrait yourself incredibly well and get the job you dream of  All candidates will lie - People are prepared to lie to get a job so your strategic advantage to get a job is to simply not lie. Always tell the truth and be honest about your weaknesses and mistakes and this will resonate with the employer and give them a reason to believe that you will always be honest with them moving forward.   Be honest about your weaknesses - Don’t immediately re-package your weaknesses into strengths and try to spin them into a positive, we all have weaknesses and all have upsides and downsides. Your weaknesses shouldn’t be a deal-breaker for the role as long as it’s not a required strength for the position you’re applying for.  Be honest about the last roles that you left - Don’t ‘bitch’ about your previous employer and give off the impression that you’ll do the same at your next company/. Don’t simply blame your previous employer for your faults, be honest and take the opportunity to be truthful when other interviewees won’t.   Don’t over-talk or go off on a tangent - Answer the questions, wait and answer again. You don’t need to pitch yourself too much and go off on tangents and fill the silent gaps with ‘something’  If you don’t have an answer be honest - It’s okay not to know the answer to everything, be honest and say ‘you don’t know’ you’ll get back to help or you’ll look into it.   There are 3 main areas that you need to research - 1. The company you’re going to work for 2. The role that you will be fulfilling 3. The interviewer that will be interviewing you.   Ask prepare questions - When you get your chance to ask prepared and educated questions that make the interviewer think. Aim to reverse sell them “why should I come and work for you” “what will the position do for my career development” Give the interviewer the chance to sell themselves to you.   Prepare a final closing statement - Aim to have a solid closing statement that encapsulates you and what you can do for the end of the interview. This is where you will sell yourself, pitch what you can do and make your big claim”   BEST MOMENTS  “There’s a time an a place for selling yourself, however, if you sell yourself at the expense of the truth this will damage your future working relationship with the employer.”  “Don’t just package your weaknesses as strengths, for example, stating you’re a ‘perfectionist’”  “Sometimes it’s best to stay quiet and allow them to answer the questions. Don’t go off on a tangent give clear and concise answers to the specific questions”  “You will lose a big opportunity if you don’t research the interviewer”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Marras 201916min