Caffeine Cast: Why I've Really Retired (Everything Revealed) [Business, mindset, entrepreneur, disruptors]

In this episode Rob brings the co-founder of Mulberry, and sustainability pioneer Roger Saul to the podcast. We previously heard from Roger at the young entrepreneurs summit and he had so much wisdom to share Rob wanted to go more in depth with him on all things entrepreneurship! An inspiring and educational conversation full of value for both the young and established entrepreneur alike.   KEY TAKEAWAYS Roger’s first job was as a boutique assistant when he was studying in London. He would go out and source accessories for the boutique to sell. He realised that there was a huge mark-up and he could be doing this himself and be making a lot more money. He started Mulberry with a singer sewing machine with his mother and girlfriend and he soon went global. Pivoting is a key part to any successful business and entrepreneur and Roger has demonstrated this many times over, including riding the 1980s recession by creating collections based on what had previously worked and designing Mulberry home products when people started travelling less in the 80’s/90’s. Key to Roger’s and Mulberry’s success was recognising that it wasn’t sustainable to be at the top of fashion season in, season out. What he did instead was create a brand and products that stayed with people. One of his biggest success stories was the Mulberry planner, as this meant people would see the Mulberry brand every day and would also come back to Mulberry each year for the new inserts. Roger has had his own share of incredibly tough times, including be ousted from the brand he built and created. You don’t have to ‘stay in your lane’ in business. Roger started in fashion, moved over to homewares, then hotels, onto food and more. Being able to adapt and do so with passion, energy and knowing your customers and audience is key. Opportunities don’t often drop into your lap, you have to be creative and make them happen yourself. You can get through tough times by putting your ego aside and doing what it takes to come out the other side, keep adapting, keep improving and focus on the end goal.   BEST MOMENTS “The 70s are where everything changed and fashion became what we know today”   “Belts were the handbags of today, every season they changed shape”   “That was crippling none of us had experienced anything like it before”   “How do I maintain control?”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

25 Heinä 20211h 2min

Rob outlines 11 ways you can scale your business online, including top tips, how tos and actual demonstrations! If you want to scale your business, effectively and for today’s world, then you need to learn these 11 ways of doing so.   KEY TAKEAWAYS  Go where the virality is Create and reverse engineer your ideal client profile Leverage the audio influencer space Content Repurposing Creating good organic content and turning it into an ad Create multiple streams on multiple channels Remove all the friction points for customers Information & Implementation Joint Partnerships and Collabs Key word targeting Create content in multiple formats   BEST MOMENTS  “You absolutely NEED a podcast” “Find the friction in your business and in your sales process and one by one remove them”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Heinä 202125min

There are lots of sayings about money out there. We all learn a great deal from the media, our upbringing and friends, but so many of these things we are told are STUPID and are killing people’s ability to build wealth. Listen in to what Rob has to say and protect yourself from these dangerous myths. KEY TAKEAWAYS  Money is the root of all evil: So many people say this or that the love of money is evil. Both are wrong. The root of all evil is humanity, money as a concept is not evil. Money doesn’t grow on trees: Money will always flow to where it should, from a great idea to a problem solved. It is all around us, anyone can get it, they just need the right tools and belief.   BEST MOMENTS  “If human beings are evil then human beings are also virtuous…if money is the root of all evil then money has to be the root of good” “It’s the intention behind and the intention that comes from the person…money is a tool that exaggerates your traits”    [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Heinä 202111min

This episode is the host to Rob’s ever first LIVE ask me anything! Nothing is off limits, listen in whilst Rob answers questions ranging from how he deals with haters to why entrepreneurship is a peoples game.   KEY TAKEAWAYS  There’s lots of different ways to deal with haters. If you can prove they have caused loss of business then you can even go to a lawyer –but this can be complicated and expensive. It can be worth trying to contact the ‘hater’ directly and appeal to them/try and understand why they are doing it. Of course, you can also just get rid of them from your internet space by blocking them on all platforms. Entrepreneurship is primarily a people’s game. You need to know people and customers to market to them, you need to learn from others, collaborate and eventually you will need a team of people in your journey. Surprising to some people, Rob wouldn’t go on dragons den, it’s not his area of expertise. Him and Mark work businesses from the ground up – they don’t invest in companies just starting out. Seek to understand those who you initially think are in the wrong. Whether that be a hater on your Instagram feed or a customer who has lost their trust and is going directly to your supplier. BEST MOMENTS  “You’re going to get hate for anything you do” “Never assume and always ask”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Heinä 202148min

This is BRAND NEW content taken from Rob’s brand and marketing mastermind on content repurposing! If you have been listening and following Rob for a while you will have heard him talking about omnipresence and content repurposing, but he has never gone into depth on the layers and structures of it – learn all about this, including hacks and tips to get you started in this episode!   KEY TAKEAWAYS  Omnipresence is creating the illusion that you are posting unique content on all social media platforms when in fact you are actually creating one ‘master’ piece that you are then repurposing. A few years ago, just using the exact same content in the same format and sharing it across platforms was enough. Now the platforms and algorithms know when this is being done and your reach will be impacted. You may hear that you should focus your attention on the platform where your ideal clients are. But how do you find out what this is and compare? If you use omnipresence and content repurposing effectively this can show you where your ideal clients are and how to market to them! If you can take your original piece of content and make edits in app this is a sure way to trick the algorithms on various social media apps to thinking you have made original content. This means your content will get more reach. BEST MOMENTS  “Most normal people do not have 12 hours a day to create unique content” “Make sure you find out where your clients found you originally so you can go back to those places or market to those places” “If you edit in app you get more reach”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Heinä 202119min

What do you think are the stupidest things Entrepreneurs say? In this episode, Rob digs further into his theories on stupid things entrepreneurs say, listen in to hear a unique perspective on statements we all hear in the business world and learn what you could be missing by listening to them!   KEY TAKEAWAYS  “I get most of my business from referrals”:Is it a good thing you get a lot of business from your referrals? Yes, it is, it means you have a good product and good customer service. But, if you truly want to grow then you need to start using other strategies, such as affiliate models, advertising and other forms of marketing. “But everyone else is already doing that”:We hear this a lot, ‘everyone is an entrepreneur now’ or ‘everyone has a podcast’, it’s simply not true. They may be popular strategies in business now but that is because they work! Don’t limit yourself and your business by not doing something just because other people are doing it too! BEST MOMENTS  “Any company of any size advertises” “If you need a wider view you need to get out more”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Heinä 20219min

Generating  leads can take a lot of time, effort and money. But what if there was an easier way? Listen in today to hear Rob’s top hacks for you to generate leads on free and organic platforms! Go to www.rob.team to download a FREE document with multiple tips, hacks and examples of the strategies talked about in this podcast, as well as multiple other benefits!   KEY TAKEAWAYS  It’s good to mix your strategy when it comes to generating leads. A great hack is to test content on free and organic platforms, then when you know what ‘works’ use this content in your paid advertising. CBO – Content Bridge Offer: Start your post with a catchy/claim headline and deliver content about this claim. Then bridge this claim with your offer. SBO – Story Bridge Offer: Use a story to make yourself inspiring and motivating. PBS – Problem Bridge Solution: Present a problem, your solution and bridge this. Make sure your content is at least 50% unique. It is perfectly ok to take inspiration from other people’s ideas and tips but to just copy someone is poor form and is much less likely to succeed as it isn’t authentic. We have all had challenges and issues in our journey, you should utilise these to make yourself relatable, inspiring and so people can understand what it took you to get you to where you are today and how they can do the same. BEST MOMENTS   “Create debate and argument, be marmite and polarise your audience” “That was the worst day of my life, that was also the best day of my life” “It’s only your creativity that limits your ability to do them”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Heinä 202127min

Listen in today to hear Rob’s hack on how you can balance free content –vs- paid for ads, fast and with low risk. Go to www.rob.team a decentralised platform Rob has created for exclusive content, offers and more!   KEY TAKEAWAYS  Posting on social media correctly can generate leads, using paid ads correctly can do the same. But it’s easy to get either of these things wrong and waste your time and money. The first thing you need to do is find out your ideal client profile. You can do this by asking your existing clients how they found and discovered you. There are three models to turn free content into paid ads: CBO – Content bridge offerSBO – Story bridge offerPBO – Problem bridge offer BEST MOMENTS   “The problem with social media now is there are so many channels, every channel has so many channels, there is so much overwhelm”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Heinä 202112min