RANT! The Massive MYTH of Free Content [Business, mindset, entrepreneur, disruptors]

What you have been told is no longer true! You used to be told that you have to give out free content every day for years and then you might find success, this has been the narrative for so long. But the world has changed, listen in today to find out why and what you should be doing instead. KEY TAKEAWAYS We are now in the dawn of the creator, the big old media powerhouses no longer have the immense power they did. Print, TV and radio used to control the narrative and choose what we consumed. This is changing. The start-up, creator and entrepreneur can reach dozens of different types of clients in different industries fast and for free. The social media platforms now need you. There are ways to get greater engagement and to hack the algorithms on each platform. You can gain reach on multiple channels and then monetise them! You need to have omnipresence. This is manageable by repurposing content for use across all platforms. People can invest in you, they can buy a piece of you in the same way you buy real estate. It’s the greatest time to be a creator, entrepreneur, marketer, consultant, coach, speaker and anything else where you are the brand and create. Ensure you are leveraging the audio content revolution. Podcasts have incredible reach right now and are only getting bigger. People can listen to audio, whether that be via a podcast or something like clubhouse, whilst doing something else. This means they consume so much more than something they have to be completely engaged in like a youtube video. BEST MOMENTS “For the first time ever they are competing for you instead of you for them” “Are you leveraging the decentralisation of power and media and control?” “We are in the greatest opportunity of the creator economy” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com