April Dunford: The Marketing Expert

April Dunford: The Marketing Expert

Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essential insights for leaders who understand that winning isn't about being better—it's about being different in meaningful ways. -- Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ Timestamps: (00:00) Intro (02:07) Positioning, explained (16:47) Why is positioning important? (20:40) B2B vs. B2C positioning (29:03) When re-positioning a product failed (32:31) How to identify customer's pain points (34:35) How to position a product on a sales page (38:06) How technology has changed positioning (41:40) How to evaluate product positioning (45:43) Who's in charge of positioning at a company? (50:27) On storytelling (56:35) Should a company have a point of view on the market? (1:00:21) Dealing with gatekeepers in B2B marketing (1:03:02) Mistakes people make with positioning (1:05:21) What schools get wrong about marketing (1:08:59) Secrets of B2B decision-making (1:11:18) On success Learn more about your ad choices. Visit megaphone.fm/adchoices

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#12 Véronique Rivest: Wine Lessons

#12 Véronique Rivest: Wine Lessons

Véronique Rivest and I explore the fascinating world of wine, including an on-air tasting, tips and tricks for serving wine that will impress your friends and so much more.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Heinä 20161h 3min

#11 Ryan Holiday: The Stoic Whisperer

#11 Ryan Holiday: The Stoic Whisperer

In this episode, I talk with multiple best selling author Ryan Holiday about how he reads, what it means to be a stoic, and how to gracefully deal with freeloaders. *** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Touko 201647min

Are we too busy to pay attention to life?

Are we too busy to pay attention to life?

An inbetweenisode of sorts where Jeff Annello and I discuss whether we're too busy to pay attention to life - on whether we're too busy to live. If you want more of these let me know #tkp on twitter.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Maalis 201645min

#9 Maestro Alexander Shelley: The Architecture of Music

#9 Maestro Alexander Shelley: The Architecture of Music

In this incredible episode, I’m joined by Maestro Alexander Shelley. We dive deep into the architecture of music, the necessity of arts, and what makes Beethoven’s 5th Symphony is so popular.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Maalis 201658min

#8 Julia Galef: The Art of Changing Minds

#8 Julia Galef: The Art of Changing Minds

On this episode of the Knowledge Project, I discuss rationality, changing minds (our own and others), filtering information, and a lot more with Julia Galef.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Helmi 201655min

#7 Venkatesh Rao: The Three Types of Decision Makers

#7 Venkatesh Rao: The Three Types of Decision Makers

In this episode, Venkatesh Rao, founder of Ribbonfarm and author of the book Tempo discusses the 3 types of decision-makers and shares how to adopt useful mental models *** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Tammi 20161h 8min

#6 Philip Tetlock: How to See the Future

#6 Philip Tetlock: How to See the Future

In this episode of the Knowledge Project, I chat with professor and New York Times best-selling author Philip Tetlock about how we can get better at the art and science of predicting the future.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Joulu 201547min

#5  Chris Dixon: The State of Venture Capital

#5 Chris Dixon: The State of Venture Capital

In this episode, a16z partner Chris Dixon and I discuss the history of venture capital, artificial intelligence, what makes a great entrepreneur, and why companies fail. *** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Marras 201557min

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