The B2B Sales Podcast23 Touko 2023

Watch me create a cold outreach sequence from scratch with ChatGPT, with Thibaut Souyris

In this episode of the B2B Sales Podcast, Thibaut takes listeners through his process of creating an effective call outreach sequence from scratch, leveraging Chat GPT to build the content. This 5-step process is designed to help improve your sales outreach efforts and optimize your results. Thibaut will also introduce a detailed video tutorial that will be released on Thursday, providing a step-by-step walkthrough of the entire process.

Main Topics Covered:

Reviewing your ICP (Ideal Customer Profile) metrics: Understanding your ideal customer companies based on size, revenue, location, and other demographic data, along with identifying ideal customer titles within these companies.
Selecting a target within your ICP: Choosing the right job title and company type to pursue for your specific sales effort.
Reviewing the problems of the selected ICP: Identifying and listing the unique issues faced by your chosen target, and understanding the symptoms of these problems.
Building your outreach sequence skeleton: Determining the number of touchpoints, the channels to use (LinkedIn, email, phone, etc.), the type of media (audio, video, text), and the cadence of follow-ups.
Creating your messages: Utilizing Chat GPT to construct the content of your outreach messages, including cold call scripts and email frameworks.

Resources:

Watch the detailed video tutorial of the entire process with screen sharing
Further reading and resources will be provided throughout the video tutorial to help you build your metrics and improve your outreach sequences.

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