31: Diving Deep into Social Selling: 5 Real Prospecting Examples for 4 Different Buyer Personas on LinkedIn & Twitter - Social Selling: Ep2 - Monica McIlroy, BDR Leader at BizDevLabs - Part 2

3 takeaways from this episode:

• Asking who’s the right person to talk with
• When do you pitch vs build relationships with social selling
• Different types of messages you can use on LinkedIn

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Welcome to episode 31, and 2nd episode of our mini-season about social selling.

In this episode, we're sitting down with Monica McIlroy, a top-notch BDR leader at BizDevLabs, for the 2nd part. We're chatting about social selling and sharing real-life prospecting examples for four unique buyer personas.

We start with a friendly chat about pitching versus relationship-building dynamics. Monica shares her tips and tricks for crafting compelling LinkedIn messages, whether they're video, audio, or visual. She also shares her secret sauce for identifying the right person to connect with in an organization.

Next, we explore five real-world examples, each showcasing a different buyer persona. Monica shares her strategies for engaging with product marketers, technical product marketers, finance prospects, robotics engineers, and sales leaders.

We wrap up the episode with Monica's key takeaways.

(0:00) Intro

(1:40) Pitching vs relationship building

(4:39) Type of messages on LinkedIn: video, audio, visual

(5:48) Asking who’s the right person to talk with

(9:21) 1st example: Product marketers

(19:43) 2nd example: Technical product marketer

(22:21) 3rd example: Finance prospects

(27:30) 4th example: Robotics engineers

(33:49) 5th example: Sales leaders

(38:23) Takeaways from the episode

Follow Monica: ⁠ LinkedIn ⁠https://www.linkedin.com/in/mmmcilroy/⁠ — Follow me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠