33: How this Account Executive hit 400% SDR Quota with Social Selling (And Without a Single Cold Call) - Julia Carter, Full Cycle AE, Marpipe

33: How this Account Executive hit 400% SDR Quota with Social Selling (And Without a Single Cold Call) - Julia Carter, Full Cycle AE, Marpipe

3 takeaways from this episode:

  • How to use visuals in your outreach
  • Using automated emails to be relevant, no personalization
  • How to add value to your prospects

For more prospecting and sales development tips, join 2,768 SDRs getting the newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

---

We're back with another episode of the SDR Game Podcast!

In this 4th and last episode of our Social Selling mini-season, I had a chat with Julia Carter, an over-achieving AE at Marpipe.

Julia has an amazing journey of transforming from an SDR into an AE superstar, exceeding quotas by up to 400%.

But it's not just about her impressive numbers.

So, how did she do it? Here’s the breakdown:

  • Bypassed traditional methods: She didn't resort to a single cold call and yet achieved these fantastic numbers.
  • Automated her outreach: Julia designed successful sequences with a staggering 30-45% open rate, reaching out to more than 3,000 prospects at a time.
  • Made a name in full-cycle sales: Transitioned into a full-cycle AE role and continued to excel. In Q1 alone, she closed 13 deals, sourcing almost 62% of them herself.
  • Used Visuals and LinkedIn: She leaned heavily into social selling, LinkedIn Boolean searches, visuals, and automated cold emails to achieve her goals.

(0:00) Intro

(1:42) Prospecting vs building relationships

(4:10) Quality in prospecting

(5:58) How to learn about your ICP and buyer personas

(7:30) How to use boolean searches

(11:31) How to prospect on LinkedIn

(13:15) Visual prospecting

17:33) Follow up message

(18:52) Automated cold emails

(19:40) Julia only has 1 sequence for emails

(22:46) What Julia does when a prospect engages a lot with her outreach

(23:53) Success story with a prospect on LinkedIn

(26:25) How to add value to your prospects

(28:18) Challenges faced when prospecting on LinkedIn

(31:18) Favorite tool for social selling

(32:26) Favorite resource to grow as a rep

(33:30) Social selling tips


Follow Julia on ⁠LinkedIn ⁠https://www.linkedin.com/in/juliacarter98/

Follow me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠

Jaksot(82)

#9: Layoff: how to get 125 interviews within 7 days, how to land your next SDR job ASAP, tips, resources, and tips to ignore- Landon Meyer, Founding SDR at Anomalo

#9: Layoff: how to get 125 interviews within 7 days, how to land your next SDR job ASAP, tips, resources, and tips to ignore- Landon Meyer, Founding SDR at Anomalo

For more prospecting and sales development tips, join 1'795 SDRs getting the newsletter here: https://sdrgame.substack.com/ ---- In this episode, I talk with Landon Meyer, Founding SDR at Anomalo. We talk about how to land your next SDR job ASAP: His 3 tips: Build your personal brand & Post on LinkedIn Do your due diligence Be proactive with your reference check His 2 resources: www.peersignal.org to find companies who are hiring & in growth mode. https://layoffs.fyi/ to check if the company What you should ignore: large companies are not safe anymore. Follow Landon: https://www.linkedin.com/in/pipelinecuresall/ — Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

2 Joulu 202214min

#8: 2022 State of SDR Talent Market: hiring trends, changes from the candidates & companies perspectives - Kyle Smith, Managing partner at The Bridge Group

#8: 2022 State of SDR Talent Market: hiring trends, changes from the candidates & companies perspectives - Kyle Smith, Managing partner at The Bridge Group

For more prospecting and sales development tips, join 1'782 SDRs getting the newsletter here: https://sdrgame.substack.com/ ---- In this episode, I talk with Kyle Smith, Managing partner at The Bridge Group. We talk about the 2022 hiring trends for the SDR industry. What changes from the perspectives of candidates and companies. How candidates can adapt to the new market. Kyle shares his perspective from TBG customers on what works for them. He talks about tips for candidates, and also tips for hiring managers. Follow Kyle: https://www.linkedin.com/in/kylesmithtbg/ Resources from the episode: The 2021 SDR Metrics Report: https://blog.bridgegroupinc.com/2021-sdr-metrics-report — Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

30 Marras 202242min

#7: How to get an SDR job within 2 weeks (without sales experience) a 5 step process, how to use video, and what to include in your resume - Anand Gopinathan, Business Development Manager at Solid

#7: How to get an SDR job within 2 weeks (without sales experience) a 5 step process, how to use video, and what to include in your resume - Anand Gopinathan, Business Development Manager at Solid

Get Anand's guide: SideDoor into SaaS Sales here ⁠https://gumroad.com/a/500976339/xlwwbj ⁠ Notes for this episode, I recorded it with Anand 3 weeks before what I shared on LinkedIn last week. So good timing on the topic. I think this episode will be valuable in this current market. -- For more prospecting and sales development tips, join 1'710 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Anand Gopinathan, Business Development Manager at Solid. We talk about his process to get an SDR job within 2 weeks. Step 1: find the company. Step 2: find the right person. Step 3: Record a video. Step 4: send a Venn Diagram. Step 5: bump email. What to include on your resume. How to handle objections during the interviews, etc. Connect with Anand on LinkedIn: https://www.linkedin.com/in/ag1422/ Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

24 Marras 202244min

#6: Email deliverability 101, the steps to ensure your emails hit your prospect’s inbox, how to improve your open rate - Jed Mahrle, Head of Outbound Sales at Mailshake

#6: Email deliverability 101, the steps to ensure your emails hit your prospect’s inbox, how to improve your open rate - Jed Mahrle, Head of Outbound Sales at Mailshake

In this episode, I talk with Jed Mahrle, Head of Outbound Sales at Mailshake. We talk about email deliverability 101, the Steps to Ensure Your Emails Hit the Prospect’s Inbox, how and why you need to use content to help your deliverability, how he improves his team open rate, and how you can switch your outbound approach from the “me driven” to “them driven”. Resources from the episode: The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2021 Follow Jed: His LinkedIn: https://www.linkedin.com/in/outboundsales/ His newsletter: https://jed.substack.com/ ---- For more prospecting and sales development tips, join 1'657 SDRs getting the newsletter here: https://sdrgame.substack.com/

16 Marras 202240min

#5: The mindsets of a high performing SDR, having a growth mindset, and how acting helped her perform in her sales roles - Helena Klaus, Co-Founder, SDRs of Germany

#5: The mindsets of a high performing SDR, having a growth mindset, and how acting helped her perform in her sales roles - Helena Klaus, Co-Founder, SDRs of Germany

In this episode, I talk with Helena Klaus, Co-Founder, SDRs of Germany. Helena is Mattia's Co-founder (Episode #3). If you want to listen to the conversation with Mattia here’s the link. We talk about the mindsets of a high-performing SDR, what is a growth mindset, how acting helped her perform in her sales roles, mindset starts with your inside, and 2 tips for new SDRs. SDRs of Germany: https://www.sdrsofgermany.com/ --- For more prospecting and sales development tips, join 1'639 SDRs getting the newsletter here: https://sdrgame.substack.com/

9 Marras 202243min

#4: From SDR to AE: 3 tips, cold calls openers, SDR mindset, add your personality to your outreach and take 100% responsibility for your tech sales career - Jan Mundorf, Account Executive at Pleo

#4: From SDR to AE: 3 tips, cold calls openers, SDR mindset, add your personality to your outreach and take 100% responsibility for your tech sales career - Jan Mundorf, Account Executive at Pleo

In this episode, I talk with Jan Mundorf Account Executive at Pleo, and Chili Piper advisor. Jan recently moved to an AE role after being an SDR and SDR team lead. We talk about his 3 tips to be promoted as an AE, his cold call opener, adding your personality to your outreach, learning about a new buying persona: CFOs, SDR mindset, and taking 100% responsibility for your tech sales career. For more prospecting and sales development tips, join 1'639 SDRs getting the newsletter here: https://sdrgame.substack.com/

2 Marras 202238min

#3: How to be your authentic self as an SDR, prospecting memes, study your customers and have fun - Mattia Schaper, Founder, SDRs of Germany

#3: How to be your authentic self as an SDR, prospecting memes, study your customers and have fun - Mattia Schaper, Founder, SDRs of Germany

For more prospecting and sales development tips, join 1578 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Mattia Schaper about how to be your authentic self as an SDR, how she uses memes in her outreach, how she put herself in her prospects shoes, how she studies her prospects, and how to have fun in the SDR role. .

26 Loka 202246min

#2: Building your personal brand as an SDR, burnout, time management, and starting your personal brand from scratch, and his 3 favorite books - Tom Alaimo, Growth AE at Gong

#2: Building your personal brand as an SDR, burnout, time management, and starting your personal brand from scratch, and his 3 favorite books - Tom Alaimo, Growth AE at Gong

For more prospecting and sales development tips, join 1578 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Tom Alaimo, Growth AE at Gong, and host of the Millenial Sales podcast. We talk about the story behind the Millennial sales podcast, building your personal brand as a rep, burnout, time management, starting your personal brand from scratch, his first in-person meeting, his 3 favorite books, and 2 tips for new SDRs.

26 Loka 202245min

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