36: How This Lowest-Performing SDR Became The Top-performing SDR - Maddie Hopkin, Enterprise Sales Development Representative at Cognism

4 things you'll learn in this episode:

• How to go from lowest performing SDR to top performer
• Top SDR habits
• The strategy of multithreading prospecting
• How to Prospect on LinkedIn

Maddie Hopkin is the Top performer and Enterprise Sales Development Representative at Cognism

But the thing is Maddie started out as the lowest-performing SDR.

And became the top-performing SDR.

With her process: she became the highest performing UK SDR, was SDR of the Quarter for Q1 and Q2, at 160% vs target in Q2.

Since joining Cognism in September 2022, she's created 1.8m in pipeline and created 960k in Q1 alone.

Connect with Maddie: https://www.linkedin.com/in/madeleine-hopkin-002053144/

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📬 For more prospecting and sales development tips, join 2,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

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Connect with me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠

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Timestamps:

(0:00) The Top-Performing SDR at Cognism

(1:01) The challenges faced when Maddie was struggling

(2:19)The process to overcome being the lowest-performing SDR

(6:57) The Moment when Maddie started to see her results improved

(8:42) Listening to the cold call recordings

(10:55) Tips from her mentors

(13:30) Daily routine to help in the transformation

(15:42) Multithreading prospecting

(17:08) How to use WhatsApp in your process

(19:16) Differences between commercial and enterprise prospecting

(20:32) Strategy to go after a 400 000 people account

(24:20) Tips for struggling SDRs