54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, Enterprise Sales Development Representative at Intentify Demand

54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, Enterprise Sales Development Representative at Intentify Demand

Download his Sheet: Account Tracking and Opp Tracking


3 things you'll learn in this episode:

  • How to Deep Dive into Each Target Account, Including Researching Competitors and Differentiators
  • How to Personalize Outreach by Adding Human-Level and Business-Level Personalization
  • How to Build Strong Relationships with Account Executives (AEs)


Join me in this episode as we unpack Austin Jouett's playbook about Account-Based Prospecting.


Austin is a Senior Enterprise Sales Development Representative (NAM region) at Intentify Demand


Austin's results:

  • $2.8 million in generated revenue in less than two years.
  • 2022 YTD attainment was 120% and YTD 2023 was 105% overall at Demandbase combined with Intentify Demand
  • Top 30 under 30 Global SDR for 2023
  • Demandbase top 60 SDR / SDR Leaders to follow
  • Built out an entire SDR/AE account alignment process that improved efficiency and collaboration.


Connect with Austin on LinkedIn:

https://www.linkedin.com/in/austinjouett/


Subscribe to his ⁠DnA Prospecting Newsletter


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📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠


Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠


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Chapters

(00:00) Enterprise BDR

(02:12) Approaching Account-Based Prospecting

(03:31) Targeting Enterprise Companies

(04:01) Deep Dive into Accounts

(05:28) Finding Competitor Information

(06:55) Using ChadGPT for Personalization

(08:18) Human-Level Prospecting

(13:13) Account Alignment with AEs

(14:39) Opportunity Tracking Template

(28:34) Being Curious and Genuine

(39:14) Common Mistakes in Account-Based Prospecting

(40:11) Advice for New SDRs

(41:09) Treating People with Respect

Jaksot(82)

40: Q&A - Being a founding BDR at an early stage startup, resources to learn about prospecting, and prospecting on LinkedIn tough buyer personas

40: Q&A - Being a founding BDR at an early stage startup, resources to learn about prospecting, and prospecting on LinkedIn tough buyer personas

4 things you'll learn in this episode: How to start a founding BDR role What I'm reading right now 11 Resources That Will Teach You All You Need to Know About Prospecting Prospecting on LinkedI...

23 Elo 202359min

39: How this BDR Overachieved Quota for 3 Straight Quarters (Prospecting Strategy) - Luis Buitrago, Business Development Representative (BDR) at Braze.

39: How this BDR Overachieved Quota for 3 Straight Quarters (Prospecting Strategy) - Luis Buitrago, Business Development Representative (BDR) at Braze.

4 things you'll learn in this episode: Multithreading prospecting Booking meetings at prospects' offices How to prospect at physical events How he handles prospecting in different countries. ...

16 Elo 202335min

38: How this Account Executive averages a 45.8% reply rate on Cold Emails (Prospecting strategy) - Mike Wander, AE at Lavender

38: How this Account Executive averages a 45.8% reply rate on Cold Emails (Prospecting strategy) - Mike Wander, AE at Lavender

4 things you'll learn in this episode: How Mike writes cold emails. What to do before sending emails The mindset behind writing emails. The framework for cold emails. Mike Wander is an Account E...

9 Elo 202332min

[GREATEST HITS] #13: Cold Calling: the 4-step cold-calling framework to book enterprise accounts - Brad Norgate, Senior Enterprise SDR at Cognism

[GREATEST HITS] #13: Cold Calling: the 4-step cold-calling framework to book enterprise accounts - Brad Norgate, Senior Enterprise SDR at Cognism

4 things you'll learn in this episode: How Brad manages his time The 4-step cold calling framework Personalizing vs being relevant The top-down approach Brad Norgate is Senior Enterprise Sale...

5 Elo 202344min

37: Prospecting Playbook: 7 Tips on How to Beat the Summer Slowdown

37: Prospecting Playbook: 7 Tips on How to Beat the Summer Slowdown

In this episode, I share 7 tips to help you prospect during the summer slowdown. I've learned them after 5 years of prospecting, and being a top performer at 4 different tech companies The newsletter...

27 Heinä 20238min

36: How This Lowest-Performing SDR Became The Top-performing SDR - Maddie Hopkin, Enterprise Sales Development Representative at Cognism

36: How This Lowest-Performing SDR Became The Top-performing SDR - Maddie Hopkin, Enterprise Sales Development Representative at Cognism

4 things you'll learn in this episode: How to go from lowest performing SDR to top performer Top SDR habits The strategy of multithreading prospecting How to Prospect on LinkedIn Maddie Hopkin...

19 Heinä 202328min

35: How this Top SDR is Redefining Prospecting (A Unique Approach) - Deb Saha, Sr. BDR at 6sense

35: How this Top SDR is Redefining Prospecting (A Unique Approach) - Deb Saha, Sr. BDR at 6sense

4 things you'll learn in this episode: How to send cold emails that get replies How Deb turned his LinkedIn profile into an inbound channel The bottom up approach How to use communities Deb Sa...

12 Heinä 202338min

34: Meet the Snowflake's Top SDR Who Achieved $10M+ and 178% Quota (Top Prospecting Strategies) - Lauren Aboud, Manager, Sales Development @ Snowflake

34: Meet the Snowflake's Top SDR Who Achieved $10M+ and 178% Quota (Top Prospecting Strategies) - Lauren Aboud, Manager, Sales Development @ Snowflake

3 things you'll learn in this episode: Understand the psychology of your prospects to tailor your approach effectively. Harness the power of A/B testing in sales to optimize your results. Tailor...

9 Heinä 202347min

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