54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, Enterprise Sales Development Representative at Intentify Demand

54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, Enterprise Sales Development Representative at Intentify Demand

Download his Sheet: Account Tracking and Opp Tracking


3 things you'll learn in this episode:

  • How to Deep Dive into Each Target Account, Including Researching Competitors and Differentiators
  • How to Personalize Outreach by Adding Human-Level and Business-Level Personalization
  • How to Build Strong Relationships with Account Executives (AEs)


Join me in this episode as we unpack Austin Jouett's playbook about Account-Based Prospecting.


Austin is a Senior Enterprise Sales Development Representative (NAM region) at Intentify Demand


Austin's results:

  • $2.8 million in generated revenue in less than two years.
  • 2022 YTD attainment was 120% and YTD 2023 was 105% overall at Demandbase combined with Intentify Demand
  • Top 30 under 30 Global SDR for 2023
  • Demandbase top 60 SDR / SDR Leaders to follow
  • Built out an entire SDR/AE account alignment process that improved efficiency and collaboration.


Connect with Austin on LinkedIn:

https://www.linkedin.com/in/austinjouett/


Subscribe to his ⁠DnA Prospecting Newsletter


---

📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠


Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠


---


Chapters

(00:00) Enterprise BDR

(02:12) Approaching Account-Based Prospecting

(03:31) Targeting Enterprise Companies

(04:01) Deep Dive into Accounts

(05:28) Finding Competitor Information

(06:55) Using ChadGPT for Personalization

(08:18) Human-Level Prospecting

(13:13) Account Alignment with AEs

(14:39) Opportunity Tracking Template

(28:34) Being Curious and Genuine

(39:14) Common Mistakes in Account-Based Prospecting

(40:11) Advice for New SDRs

(41:09) Treating People with Respect

Jaksot(82)

25: From breaking into tech sales to top BDR: hitting 150% of BDR quota, learning about your buyer personas, multichannel, and cold calling tips - Andres de Frutos, Global Sales Enablement at Pigment

25: From breaking into tech sales to top BDR: hitting 150% of BDR quota, learning about your buyer personas, multichannel, and cold calling tips - Andres de Frutos, Global Sales Enablement at Pigment

For more prospecting and sales development tips, join 2'385 SDRs getting the newsletter here: ⁠⁠https://sdrgame.substack.com/⁠⁠ --- In this episode, I talk with Andres de Frutos Zambrano, Global Sales...

4 Touko 202339min

24: Cold calling vs social selling: Prospecting techniques, time management, and the biggest prospecting mistakes - Eric Iannello, Falkon & Nick Phillips, People Data Labs

24: Cold calling vs social selling: Prospecting techniques, time management, and the biggest prospecting mistakes - Eric Iannello, Falkon & Nick Phillips, People Data Labs

For more prospecting and sales development tips, join 2'368 SDRs getting the newsletter here: ⁠https://sdrgame.substack.com/⁠ --- In this episode, I talk with 2 guests: Eric Iannello, Full Cycle AE ...

27 Huhti 202336min

23: Unlocking the secrets of strategic account prospecting: 25% reply rate via cold email, using ChatGPT, and triggers for C-level executives - Yann Merlaud⁠⁠, Strategic BDR at Celonis

23: Unlocking the secrets of strategic account prospecting: 25% reply rate via cold email, using ChatGPT, and triggers for C-level executives - Yann Merlaud⁠⁠, Strategic BDR at Celonis

For more prospecting and sales development tips, join 2'317 SDRs getting the newsletter here: ⁠https://sdrgame.substack.com/⁠ --- In this episode, I talk with ⁠Yann Merlaud⁠, Strategic Business Develo...

19 Huhti 202337min

22: How to build an SDR team from scratch, why hiring is the most important for the success of an SDR team, and interview questions to ask SDRs - Jill Bruno, Manager, Sales Dev at RocketReach

22: How to build an SDR team from scratch, why hiring is the most important for the success of an SDR team, and interview questions to ask SDRs - Jill Bruno, Manager, Sales Dev at RocketReach

For more prospecting and sales development tips, join 2'245 SDRs getting the newsletter here: https://sdrgame.substack.com/ --- In this episode, I talk with Jill Bruno, Manager, Sales Development at R...

12 Huhti 202345min

21: Top BDR: Sourced over $1m in ARR, prospecting on Facebook, cold calling, and how to handle the objections: "we’re too small", and "we use pen and paper" - Eddie Fang, SDR Team lead at Qualifi

21: Top BDR: Sourced over $1m in ARR, prospecting on Facebook, cold calling, and how to handle the objections: "we’re too small", and "we use pen and paper" - Eddie Fang, SDR Team lead at Qualifi

For more prospecting and sales development tips, join 2'124 SDRs getting the newsletter here: https://sdrgame.substack.com/ --- In this episode, I talk with Eddie Fang, Sales Development Team lead at ...

6 Huhti 202343min

#20: Top SDR: $24M in pipeline created with 95% of cold calls, strategic plan for cold calling, and how to handle the objection "Call me later" - Baptiste Kuciel, Sr. Enterprise SDR at Moveworks

#20: Top SDR: $24M in pipeline created with 95% of cold calls, strategic plan for cold calling, and how to handle the objection "Call me later" - Baptiste Kuciel, Sr. Enterprise SDR at Moveworks

For more prospecting and sales development tips, join 2'103 SDRs getting the newsletter here: https://sdrgame.substack.com/ --- In this episode, I talk with Baptiste Kuciel, Sr. Enterprise SDR at Move...

29 Maalis 202343min

#19: Top Enterprise SDR: $2.5M in pipeline created with focus mode, cold calling with no expectations of booking a demo, how to handle objections - Dyanna Daryadel, Senior Enterprise SDR at Cognism

#19: Top Enterprise SDR: $2.5M in pipeline created with focus mode, cold calling with no expectations of booking a demo, how to handle objections - Dyanna Daryadel, Senior Enterprise SDR at Cognism

For more prospecting and sales development tips, join 2'088 SDRs getting the newsletter here: https://sdrgame.substack.com/ -- In this episode, I talk with Dyanna Daryadel, Senior Enterprise SDR at Co...

22 Maalis 202333min

#18: Top BDR: $1.6M in pipeline created with cold emailing, LinkedIn, a chatbot, how to rank prospects: CFOs and accounts, and her different sequences - Ashley Hamano, Senior BDR at Mosaic

#18: Top BDR: $1.6M in pipeline created with cold emailing, LinkedIn, a chatbot, how to rank prospects: CFOs and accounts, and her different sequences - Ashley Hamano, Senior BDR at Mosaic

For more prospecting and sales development tips, join 2'033 SDRs getting the newsletter here: https://sdrgame.substack.com/ ---- In this episode, I talk with Ashley Hamano, Senior Business Developer R...

15 Maalis 202338min

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