56. How to Make a Great Cold Call: Key Lessons & Tips from 100K Cold Calls - Sheriff Shahen, Account Executive (AE) role at Deel (Former Enterprise SDR)

3 cold calling tips you'll learn in this episode for 2024:

• How to prep your cold calling sessions
• The Anatomy of a Great Cold Call
• How to measure your cold calling success

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Join me in this episode as we dive into Sheriff Shahen's lessons and insights on cold calling.

Sheriff has recently been promoted to an Account Executive (AE) role at Deel, previously serving as an Enterprise SDR.

Sheriff's achievements include:

• Making 100,000 cold calls throughout his career
• Generating $3.5 million in pipeline at Deel in 2023
• Q4 highlights: Achieving 113% of the SQO target and closing $140,000 in ARR

Connect with Sheriff on LinkedIn:

⁠https://www.linkedin.com/in/sheriff-shahen-384930164/

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📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠

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Chapters

(00:00) Enterprise SDR

(01:27) Early Days of Cold Calling

(05:41) Transition to Enterprise Sales

(09:01) Anatomy of a Successful Cold Call

(15:41) Researching and Targeting Enterprise Accounts

(19:01) Handling Common Objections

(20:29) Competitor Differentiation

(22:19) Measuring Call Call Success

(24:07) Managing Fear and Anxiety

(27:55) Common Mistakes in Cold Calling