Can p1440 change the landscape of beach volleyball?

Can p1440 change the landscape of beach volleyball?

It’s not a tour.

That’s the first thing that Dave Mays, this week’s guest on SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, wants you to know about p1440, of which he is a founding partner.

It is many different things with many different meanings. Take, for example, the name itself. The 1440 is assured: It represents the 1,440 minutes we all have per day. But the p? Platform seems to be the most popular word for it, though, as Mays says, it’s up to your own interpretation. It could be purpose. Or power. Or people. Or whatever word that starts with ‘p’ you’d like to use to represent how you’d like to use your 1,440 minutes in a day.

Would you like to use it to strengthen your relationship with people? People it is. Or strengthening your mind, body and soul? Power it is.

That sort of the point: p1440, and how you spend your minutes, is up to you.

To some, yes, that means it’s a beach volleyball tour or league, and currently, there are eight events on the schedule, which bridges 2018 and 2019. The first four are set – Chicago in September, with Huntington Beach, San Diego and San Jose to follow – while the next four, which will be held in early 2019, are in limbo, though the sites have been whittled down to a few catchy options. There’s Vegas – Vegas! – a major city in Texas (Dallas and Houston, namely), Miami, Hawaii.

An ambitious start. An exciting start. And that hardly scratches the surface, for each event is not just a beach volleyball tournament.

It is, as Kerri Walsh-Jennings, a co-founder along with her husband, Casey Jennings, and Mays, has taken to saying: “Part Wanderlust, part Coachella, part beach volleyball league.”

Each event, tantamount to the World Series of Beach Volleyball, will feature a tournament, but it will also serve as a music festival of sorts, replete with concerts and fanfare and everything you’d expect of the triumvirate Walsh-Jennings mentioned.

How, you may be wondering, can an upstart tour fund eight events while also doubling as a music festival? Beach volleyball has been a notoriously volatile space in the market, in spite of the sport itself growing every year, to the point that more girls play volleyball than soccer or track and field or basketball.

For females, it’s the most popular sport in the country. And yet nobody has been able to monetize the market in a sustainable enough fashion for it to work. The business model has remained the same since a company named Event Concepts began putting on professional events in 1976.

They’d find a sponsor – Schlitz Beer was the first – or many sponsors, to throw in money, and that money would then be translated into prize money, which would draw talent and a crowd to watch that talent. Sponsors would be happy because they got the eyeballs they wanted, players would be happy because they got the prize money they wanted.

And so it went.

Until, of course, the tabs being run up by the tour were too hefty for the sponsors to cover, and one gigantic failure led to the next. Event Concepts was booted in 1984, thanks to a player protest at the World Championships of Beach Volleyball, and in came the AVP, an organization led by the players and a young, savvy agent named Leonard Armato. The AVP changed hands in 1990, when Armato was replaced by Jeff Dankworth, who in 1994 was replaced by Jerry Solomon, whose gross mishandling of the finances led to a bankruptcy, only for the AVP to be revived by – who else? – Armato in 2001.

Nine years later it was bankrupt again, and in 2012, Donald Sun took over and put on a pair of events, and since then he has done a fine job of steadying the frighteningly tenuous heartbeat of beach volleyball, increasing prize money and events and introducing a “Gold Series” and putting the sport back on television.

And yet the business model remains relatively the same, though there are certainly various nuances, as 1976: sponsor-driven.

“If we were to start a new pro beach volleyball tour tomorrow, we would fail,” Mays says on SANDCAST. “So that’s why we’re not starting a pro beach volleyball tour. We’re taking the sport of volleyball and we’re celebrating it, what works and what doesn’t. We’re applying some principles of what have worked and what do work, to this.”

And here is where the differentiation between p1440 and the AVP Tour begins.

p1440 will charge a $40 gate fee, every tournament. The AVP allows its fans, which pack stadiums, for free, though there are paid box seats. But the entry gate will hardly be the chief source of revenue for p1440.

That’s where the “platform” comes in.

Above all else, above volleyball and music and entertainment, p1440 is built upon four pillars: competition, development, health and wellness, entertainment.

The platform, an online resource featuring myriad digital media, will host webinars, coaching, nutrition, live clinics – any type of wellness resource you might need, be it mental, spiritual or physical. It’s not live yet – it is scheduled to launch in July – and until 2021, it will not be monetized. The content will be entirely free, with the goal of reaching 4 million subscribers by 2021, by which point a subscription fee will be required. No numbers are for sure in terms of the subscription fee, but on SANDCAST, there was a $5 estimate. If p1440 hits its goal of 4 million subscribers at $5 a month, you can do the math – $20 million in revenue per month from the platform alone.

If successful – an admittedly large “if” in this sport – the subscription model answers, in part, where the prize money and funding for the tour will stem from. Which leads to the next inevitable question: Who will be receiving those paychecks?

Mays, who built and sold a shipping business for a not-so-small fortune and was looking for a new project to work on, thinks it’s no question at all: p1440 will feature the finest talent in beach volleyball, and not only because there will be more prize money – he gave no definitive figure on what the breakdown will be, only that it will be more – but there will be more talent.

The failure to retain the game’s highest talent led to the breakdown of the NVL. Players want to play against the best, which was why, when Sun revived the AVP in 2012, and the top players returned, the NVL lost momentum and, eventually, financial backing. The best currently play on the AVP and FIVB tours.

There will be a battle over loyalty, the AVP’s non-compete (p1440 has no exclusivity clause in its contract), and, when it comes down to it, prize money and sponsors.

Mays intends on bringing in the best, not only in this country, but overseas.

Each tournament will feature a 24-team main draw. Sixteen of those teams will be Americans automatically seeded in. Four will come out of the qualifier. And four will be international wild cards.

Want to play against the best? p1440 could have Alison and Bruno, or Evandro and Andre, or Nicolai and Lupo. For the women, it could be Ludwig and Walkenhorst, Agatha and Duda, Talita and Larissa.

Walsh’s reach, even if she has been on the peripherals of the game as a player lately, is still extensive. You don’t win three gold medals and suddenly lose all of your contacts.

Those players mentioned will be available, too, for Mays and Walsh-Jennings and Casey Jennings have made it a point to schedule around the AVP as well as four- and five-star FIVBS.

The plan is to have the best in the world, playing for the best prize money in the game, with some music and entertainment to cap the night.

It’s a lot. It’s big. It’s potentially transformative. It might work, it might not. That’s part of the excitement around this movement. And maybe that all sounds a bit crazy, though it is worth reminding that the most successful ideas and businesses were, at one point or other, invariably labeled “crazy.”

As Walsh-Jennings wrote on Instagram: “It’s go time.”

Jaksot(500)

SANDCAST No. 7: Geena Urango, the intern who dug her way to the top

SANDCAST No. 7: Geena Urango, the intern who dug her way to the top

Geena Urango didn’t expect to be playing on the AVP Tour. After playing volleyball for five years at USC – four indoors, one on the beach – Urango, who studied digital marketing, was just stoked to have a job: Interning with the AVP Tour. “My first day on the job I get called into Donald [Sun’s] office just to do a little meet and greet,” Urango recalled on SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter. “He’s like ‘Yeah, so you’re going to play too, right?’ And I was like ‘What?’ I didn’t even know that was an option. “Just that one sentence sparked it.” That question was both a blessing and a burden for Sun, who was able to retain Urango for a year and a half before Urango ultimately realized that she still had a passion for the game, to the point that she quit her job with the AVP to focus full-time on her career as a player. Her decision has proved to be prescient. Since concentrating on beach – she still freelances as a marketer – Urango has become one of the top defenders on the AVP Tour, making four finals over the course of the 2015, ’16, and ’17 seasons with partner Angela Bensend. It was a partnership that began on a last-minute scramble prior to the 2015 Manhattan Beach Open and has since become one of the most recognizable on Tour, both for their play, their nickname – “TexMex” – and garish bikinis, kudos of Goldsheep.   “Benny and I, what was great about playing together, we were always on the same page, what our goals were for the season,” Urango said. “Each season we progressively got better and better, so it was ‘Why break what’s not broken?’ We had a great balance. She was fiery and brought a lot of energy and I was more calm and collected.” Bensend, however, has since moved to Philadelphia, and with a balky back her future on the beach is uncertain, leaving Urango one of the more talented free agents on Tour. For now, Urango is content traveling the world, snowboarding, spoiling her dogs. Find our full show notes at VolleyballMag.com.

13 Joulu 201753min

SANDCAST No. 6: A glimpse into greatness with April Ross, Part 2

SANDCAST No. 6: A glimpse into greatness with April Ross, Part 2

The cat’s out of the bag: April Ross is playing with Alix Klineman, a 6-foot-5 blocker out of Stanford. On paper, the two will be a formidable pair, Ross one of the best defenders in the world, Klineman a standout indoor blocker who has an AVP final and a third under her belt. One problem: Klineman has just one year of full-time beach experience. The road to Tokyo 2020 will not be easy, though as Ross says on SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, “it’s not supposed to be easy.” “What is the meaning if what you’re doing if you’re not being challenged?” she says. “If you don’t have these things that will help you grow and things to help you overcome, what’s the point?” On Part Two, Ross discusses the path ahead, the inevitable challenges ahead, her mindset moving forward, as well as pairing up with former partner Jen Kessy, who will be coaching Ross-Klineman through Tokyo, site of the 2020 Olympic Games. Ross and Kessy, of course, are one of the best teams in American beach volleyball history, medaling in 17 out of 20 FIVB tournaments in a stretch from 2008-2010, finishing with a silver medal in the 2012 Olympic Games in London, where they lost to Kerri Walsh and Misty May. Few, if any, in the game know Ross’ style better than Kessy. “One of the things I learned the importance of,” she said, “is building a like-minded team around yourself: having the same mentality, the same goals, the same work ethic are all really important. Alix and I don’t know each other very well but it’s funny how connected we feel.” The first glimpse the beach volleyball world will have of Ross-Klineman will be in The Hague on January 3, where Ross, who has won 21 international tournaments, will likely be in a country quota. “We’re training every day,” Ross said. “Doing everything we can to get better every day.”

6 Joulu 20171h 1min

SANDCAST No. 5: A glimpse into greatness with April Ross, Part 1

SANDCAST No. 5: A glimpse into greatness with April Ross, Part 1

There has only ever seemed to be one gear for April Ross: Go. Such is how the Newport Beach native has garnered a laundry list of accomplishments that include, among others: A Gatorade National Player of the Year award at Newport Harbor High School; two national championships at USC (where she never even planned on playing, but more on that in Part 2); a two-year stretch with partner Jen Kessey between 2008-2010 in which she medaled in 17 of 20 FIVB events; an undefeated AVP season in 2014 with Kerri Walsh-Jennings; two Olympics medals, one silver, one bronze. And every time Ross thinks it’s time to unwind, to relax – well, there’s always another mountain to climb. “It’s so hard. It’s so hard. What I find happens is I convince myself to find that balance a little bit and not stress about it and not work so hard,” she said. “And then I’ll go to a competition, underperform, and I’m like ‘F this! I’m going to home, step it up. I’m not training hard enough, not focused hard enough. If you just want to win that bad – it’s so hard to take a step back and find that balance.” This season was, as Ross describes it on SANDCAST, full of “hiccups.” A last-minute breakup with Walsh-Jennings, with whom Ross won a bronze medal in the 2016 Olympic Games, along with a toe injury that had more of an effect that she realized until she watched video of her approach, made for a mercurial year, though certainly not a bad one – not by most standards, anyway. Ross still won a pair of AVP tournaments, in Austin split-blocking with Whitney Pavlik, and in New York defending for Lauren Fendrick. She still made the World Championship finals in Vienna, pushing the 2016 Olympic gold medalists Laura Ludwig and Kira Walkenhorst to three sets. But one of those hiccups – having a constantly-changing partner situation – is resolved for 2018. In Alix Klineman, the 2017 AVP Rookie of the Year, Ross has partner stability once more. “It was really hard to figure out what to do,” Ross said. “There weren’t many chances to compete and to try people out. It came down to really intangible things. I decided to go with Alix Klineman to take a shot at Tokyo.”

29 Marras 201750min

SANDCAST No. 4: Welcome to the United States, Chaim Schalk

SANDCAST No. 4: Welcome to the United States, Chaim Schalk

Chaim Schalk had been to the United States before. The Alberta native has actually been an American citizen his entire life -- his mother is an Iowan -- but as a kid raised in Red Deer, Schalk has been competing in the Canadian pipeline his entire life.  Until now.  After the 2017 season, Schalk, who finished fifth at the 2017 Beach Volleyball World Championships with longtime partner Ben Saxton, the 6-foot-5 defender made the decision to transfer to compete for the United States, homeland of his wife, Lane Carico, another top-flight U.S. defender whom he married on New Years Eve of 2015. “It was probably halfway through the season when I considered what my options were going to be,” Schalk said. “Me and Ben, we weren’t, I don’t think, were on the same page after a certain period of time. We had a really good run over five years but I was hoping we were going to become more consistent and we never actually won a tournament, and every team around our level has won a tournament. Every team. And that was one thing I wanted to do: I wanted to win. “We’d get into these tournaments where we were so close and every time, something happened. Not to say that’s the reason why I wanted to move on, because if it’s not Ben, who am I going to win with?” And that remains the No. 1 question for Schalk moving forward: Who will the erstwhile Canadian partner with? Because of an FIVB transfer rule, Schalk will have to sit out of FIVB tournaments until October of 2019. He’ll be an exclusively AVP talent, though it's possible he could compete in the World Series of Beach Volleyball, should it not fall under the FIVB umbrella, as it did not this past season. He hasn’t decided on anything; he hasn’t ruled anything out. It’s just as possible he plays with Brazilian blocker Ricardo Santos, with whom he played in AVP New York and stunned Phil Dalhausser and Nick Lucena in the first round, as with a young and developing blocker. For now, Schalk is rehabbing his pinky finger post-surgery, though the next time he steps on the sand, it’ll be as a member of USA Volleyball. WATCH: SANDCAST host Tri Bourne plays against SANDCAST guest Chaim Schalk in the Toronto semifinals: https://www.youtube.com/watch?v=t8BHlrar2wc&t=934s Where to find Chaim Schalk: Twitter: @chaimschalk  Instagram: @Chaimer Website: ChaimSchalk.com

25 Marras 20171h 18min

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