Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

Jaksot(500)

BEDLAM ENSUES: Nobody Is Safe At The Beach Volleyball World Championships

BEDLAM ENSUES: Nobody Is Safe At The Beach Volleyball World Championships

Welcome back to SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, where Travis is back breaking down all things Beach Volleyball World Championships in Adelaide, Australia. The round of 32 is over, and in this episode, we highlight: - The huge and shocking upset delivered to Terese Cannon and Megan Kraft by Martina Maixnerova and Kylie Neuschaeferova - The not so huge but still unexpected upset of Marco Krattiger and Leo Dillier over Stefan Boermans and Yorick de Groot - The still less huge but still unexpected upsets of Chaim Schalk and James Shaw over Nicolas Capogrosso and Tomas Capogrosso, and Julia Donlin and Lexy Denaburg of USA Volleyball over Zoe Verge-Depre and Anouk Verge-Depre - The ALMOST upsets, but not quite, as Thamela and Victoria survive Lezana Placette and Alexia Richard, Evandro and Arthur survive Ben O'Dea and Brad Fuller, and Anders Mol and Christian Sorum survive Sam Schachter and Jonathan Pickett - The Cinderella run of Melanie Paul and Lea Kunst amidst a thriving German federation, who will also see Louisa Lippmann and Linda Bock, and Sandra Ittlinger and Anna Grune in the round of 16 - The Big Game hunter who is Valentina Gottardi, as the Italian blocker and Reka Orsi Toth knocked out Germany's top pair in Cinja Tillmann and Svenja Muller - Poland's brutal draw of David Ahman and Jonatan Hellvig in the first round - Ondrej Perusic and David Schweiner continuing their World Championships title defense - Hendrik Mol and Mathias Berntsen careering at the perfect time with a fourth straight sweep SHEW! We'll be back again tomorrow! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Our medical timeout was brought to you by SHIELD Athletic Tape. If you’re an athlete, coach, or just train hard, you know that staying healthy is easier said than done— it’s about staying supported. That’s where SHIELD comes in. SHIELD is a U.S.-based athletic tape company built by athletes, for athletes. Whether it’s rigid tape for serious support, kinesiology tape with true 4-way stretch for maximum mobility, or turf tape to fight off burns on the field — SHIELD’s got you covered. They even make recovery wraps for post-session cooldowns and inflammation control. And because it’s all made right here in the U.S., you’re getting elite quality and fast delivery —they are truly not cutting corners. Try SHIELD today — support that actually performs. Check them out at shieldhealthandfitness.com and use code SANDCAST for a discount. Tape smarter. Train harder. SHIELD up.

19 Marras 38min

Chaos Begins! World Champs Playoffs Set to Bring Madness in Adelaide

Chaos Begins! World Champs Playoffs Set to Bring Madness in Adelaide

Welcome back to SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, where Travis, on site in Adelaide for the 2025 Beach Volleyball World Championships, breaks down the pool play rounds and provides a little preview of the playoffs to come, highlighting: - Sweden's David Ahman and Jonatan Hellvig AGAIN losing two matches in pool play in the biggest tournament of the year - The German women, highlighted by the stellar play of Melanie Paul and Lea Kunst, sending all four teams -- Louisa Lippmann and Linda Bock, Cinja Tillmann and Svenja Muller, Sandra Ittlinger and Anna Grune -- to the round of 32 - The USA men all moving into the round of 32, with Chase Budinger and Miles Evans winning pool, Chaim Schalk and James Shaw having a toss-up match against Argentina's Capogrosso Brothers, and Andy Benesh and Miles Partain playing an excellent Cuba team in Jorge Alayo and Noslen Diaz - USA and Brazilian women thriving behind the dominance of Kristen Nuss and Taryn Brasher, Terese Cannon and Megan Kraft, Julia Donlin and Lexy Denaburg, Kelly Cheng and Molly Shaw, Ana Patricia and Duda, Thamela and Victoria, and Carol and Rebecca. AND: Australia makes the best coffee. WE SAID IT! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Our medical timeout was brought to you by SHIELD Athletic Tape. If you’re an athlete, coach, or just train hard, you know that staying healthy is easier said than done— it’s about staying supported. That’s where SHIELD comes in. SHIELD is a U.S.-based athletic tape company built by athletes, for athletes. Whether it’s rigid tape for serious support, kinesiology tape with true 4-way stretch for maximum mobility, or turf tape to fight off burns on the field — SHIELD’s got you covered. They even make recovery wraps for post-session cooldowns and inflammation control. And because it’s all made right here in the U.S., you’re getting elite quality and fast delivery —they are truly not cutting corners. Try SHIELD today — support that actually performs. Check them out at shieldhealthandfitness.com and use code SANDCAST for a discount. Tape smarter. Train harder. SHIELD up.

18 Marras 31min

Favorites, Contenders and Dark Horses: The FINAL World Champs Preview

Favorites, Contenders and Dark Horses: The FINAL World Champs Preview

Kyle Friend and Travis Mewhirter break down all things Beach Volleyball World Champs here in Adelaide, Australia, going over the favorites, contenders, and dark horses for each gender. Favorites: Kristen Nuss and Taryn Brasher, Duda and Ana Patricia, Anders Mol and Christian Sorum, Cherif Younousse and Ahmed Tijan. Contenders: Linda Bock and Louisa Lippmann, Anouk Verge-Depre and Zoe Verge-Depre, Remi Bassereau and Calvin Aye, Clemens Wickler and Nils Ehlers Dark Horses: Daniela Alvarez and Tania Moreno, Katja Stam and Raisa Schoon, Andre and Renato, Timo Hammarberg and Tim Berger SHOOTS! *** Our medical timeout was brought to you by SHIELD Athletic Tape. If you’re an athlete, coach, or just train hard, you know that staying healthy is easier said than done— it’s about staying supported. That’s where SHIELD comes in. SHIELD is a U.S.-based athletic tape company built by athletes, for athletes. Whether it’s rigid tape for serious support, kinesiology tape with true 4-way stretch for maximum mobility, or turf tape to fight off burns on the field — SHIELD’s got you covered. They even make recovery wraps for post-session cooldowns and inflammation control. And because it’s all made right here in the U.S., you’re getting elite quality and fast delivery —they are truly not cutting corners. Try SHIELD today — support that actually performs. Check them out at shieldhealthandfitness.com and use code SANDCAST for a discount. Tape smarter. Train harder. SHIELD up.

13 Marras 27min

The Importance of Storytelling in Sports ft. Kyle Friend, Frito, Tri Bourne | SANDCAST

The Importance of Storytelling in Sports ft. Kyle Friend, Frito, Tri Bourne | SANDCAST

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is a SANDCAST family affair! Bringing in our star videographer, Daniel "Frito" Freitas and co-host and regular contributor Kyle Friend to chat all things beach volleyball, and particularly what we can do from a storytelling standpoint.

12 Marras 1h 19min

Brian Lewis: The Evolution, Future, and Current State of Volleyball | SANDCAST

Brian Lewis: The Evolution, Future, and Current State of Volleyball | SANDCAST

In this episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, former AVP professional beach volleyball player Brian Lewis shares his journey through the world of beach volleyball, discussing the evolution of the sport, the importance of entertainment value, and the role of youth development in shaping future athletes. - He reflects on his personal experiences, training dynamics, and the need for athletes to take ownership in promoting the sport. - The discussion also touches on the cultural shifts within volleyball and the promising future of the sport as it continues to grow in popularity. - He chats about some absolutely GOLDEN old school stories - The ridiculous talent pipeline that is Hawaii's baby court And so much more. Another one for the gold mine, folks! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

5 Marras 1h 16min

Beach Volleyball World Championships: Women's Pool Breakdown and Preview

Beach Volleyball World Championships: Women's Pool Breakdown and Preview

Welcome back to SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter. On this episode, Travis breaks down the upcoming beach volleyball world championships, where he looks each of the 12 women's pools. He looks at: - Why Valentina Gottardi and Reka Orsi Toth are headlining the Pool of Death - TCU Beach Volleyball boasting FIVE players in the World Championships - Why it might be medal or bust for Kristen Nuss and Taryn Brasher - Can Terese Cannon and Megan Kraft finally become the bride they've long sought to be? And a whole lot more! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

29 Loka 44min

Beach Volleyball World Championships: Men's Pool Breakdown and Preview

Beach Volleyball World Championships: Men's Pool Breakdown and Preview

Welcome back to SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, where Travis breaks down all things beach volleyball world championships, specifically previewing the men's field and its 12 pools. We cover: - Why Pool C is the pool of Death - Andre Loyola and Renato Lima being Travis' dark horse pick to medal - Why he has Arnaud Gauthier-Rat and Teo Rotar heading a pool of rising stars - The format and intricacies of the World Champs And a whole lot more! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

22 Loka 53min

Mailbag! Why Doesn't the USA Host More Events? Sara Hughes' Triumphant Return

Mailbag! Why Doesn't the USA Host More Events? Sara Hughes' Triumphant Return

Welcome back to a Fan Question episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, where the boys take on all of the questions from our loyal listeners. We talk about: - Why doesn't the USA Volleyball host more professional beach volleyball events? - Why are crowds in the USA not showing up to anything? - Is Kelly Cheng the best player in the world? - What do we think of Sara Hughes and her new partner, Ally Batenhorst And a whole lot more! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

15 Loka 1h 3min

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