Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

Jaksot(500)

Katie Spieler: The Honeybee’s Guide to the Good Life

Katie Spieler: The Honeybee’s Guide to the Good Life

Katie Spieler is one of the most popular guests we’ve ever had on SANDCAST, and is one of the most beloved beach volleyball players on the AVP Tour. One of the winningest players in the history of Hawai’i beach volleyball, Spieler has won tournaments on the grass, snow, sand, dirt, and is the reigning 4 v. 4 World Champion. Now, she’s coming off an ACL tear, back to living the good life on the beach. On this episode, we chat about: Her recovery from tearing her ACL at the annual Pottstown Rumble How Todd Rogers helped her improve even when she couldn’t move The new mindset with which she’s approaching the beach The love and gratitude she has for the game of beach volleyball And, as always, much more. ENJOY! *** Like our content? Leave us a tip :) We don't charge a subscription fee, so everything is much appreciated: https://motivated-author-4500.ck.page/products/sandcast-tip-jar We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

18 Touko 20221h 24min

Toni Rodriguez is ’traveling the world, just playing volleyball, living the sweetest life ever’

Toni Rodriguez is ’traveling the world, just playing volleyball, living the sweetest life ever’

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features yet another promising up and coming talent on the AVP and Volleyball World Beach Pro Tours: Toni Rodriguez. She’s a Louisiana kid, with seven years at LSU to prove it. And now she’s made the move to California, diving headfirst into the world of professional beach volleyball, hitting a pair of FIVBs with Zana Muno and AVP Austin with Savvy Simo. She’s just getting started. On this episode, we chat about: What a crazy year this has been already, with trips to Australia, Panama City Beach, and Brazil on back to back to back weekends, followed by Austin How she and SANDCAST hostess Savvy Simo became partners Why she decided to move to California, and how important that has been for her career The state of Louisiana exploding into the beach volleyball scene ENJOY! *** Like our content? Leave us a tip :) We don't charge a subscription fee, so everything is much appreciated: https://motivated-author-4500.ck.page/products/sandcast-tip-jar We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

11 Touko 20221h 16min

Sara Hughes was born to play beach volleyball

Sara Hughes was born to play beach volleyball

Sara Hughes has known she wanted to be a professional beach volleyball player since she was 8 years old. For nearly 20 years, that’s exactly the path her life went on: tabbed by USA Volleyball’s developmental program, the first scholarship athlete on the USC beach team, National Champion, AVP Champion, Olympic favorite. Until an injury to Summer Ross kept them out of the qualification process for the Tokyo Olympics. It left Hughes in a strange spot: Not on top of the beach volleyball world. Now she’s back again, winning a gold medal in Itapema with Kelley Kolinske, a team coached by Evie Matthews and trained by the podcast favorite Mykel Jenkins. On this episode, we chat about: How Hughes and Kolinske got together, and why they’ve been such a good fit so quickly The refreshing aspect of starting a new team: new partner, new coach, new trainer The two years of struggle when Ross was out with an injury, which left Hughes without a partner and running mate for Tokyo How she used those two years to only get better, something we’re all witnessing now ENJOY! *** Like our content? Leave us a tip :) We don't charge a subscription fee, so everything is much appreciated: https://motivated-author-4500.ck.page/products/sandcast-tip-jar We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

4 Touko 20221h 20min

Evan Cory, Louisiana’s Road Dog, has arrived

Evan Cory, Louisiana’s Road Dog, has arrived

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Evan Cory, one of the most promising up-and-coming talents in the United States. After six years of competing in qualifiers, Cory alas made his first main draws, earned via winning AVPNext Golds in New Orleans and Seaside. Now? He’s seeded directly into the main draw. And he’s going to put on a show. On this episode, we chat about: Cory’s background in Louisiana, learning to play at the famed Coconut Beach His new partnership with Bill Kolinske, and why it’s a perfect fit His recent switch to defense, and the man behind the quick improvement: Joey Keener His love for the state of Louisiana, and its volleyball-crazed culture And so much more. ENJOY! *** Like our content? Leave us a tip :) We don't charge a subscription fee, so everything is much appreciated: https://motivated-author-4500.ck.page/products/sandcast-tip-jar We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

27 Huhti 20221h 30min

Seain Cook is playing the long game in beach volleyball -- and it’s working

Seain Cook is playing the long game in beach volleyball -- and it’s working

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter features one of the most promising talents in the United States…who cannot play for the United States. Seain Cook competed for the Scottish National Team before moving to the United States. For now, he’s focusing on climbing the ladder the only way he knows how: Winning beach volleyball tournaments, something he does A LOT, including the $20,000 AVPNext in Panama City Beach, Fla. On this episode, we chat about: Seain Cook’s journey from Scotland to the United States How incredible it is to be coached by the legend, Mike Dodd Why a CBVA with Stafford Slick made such an impact on him His mission to climb the ladder the right way: By winning tournaments And so much more. Such a fun episode with Seain. To enjoy his hysterical videos on Instagram, give him a follow: @seaincook ENJOY!

20 Huhti 20221h 12min

April Mailbag: Where’s Casey Patterson; typical practices; promising new teams

April Mailbag: Where’s Casey Patterson; typical practices; promising new teams

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is our semi-monthly mailbag, or fan question, episode. We had a record number of fan questions, and we did our best to get to all of them in an hour, hosted by the lovely Gabby Bourne – Savvy Simo, our usual moderator, was already in Panama City Beach, where she would QUALIFY for AVP Austin with Toni Rodriguez!! We chatted about: What a typical practice looks like, and the best drills to address our current weaknesses as players If a fan were to choose one AVP stop this year, which would it be? Best ways to increase your vertical leap What are Casey Patterson, Stafford Slick, and Reid Priddy up tp? And many, many more. ENJOY!

13 Huhti 20221h 8min

The fun is only just beginning for Sarah Schermerhorn

The fun is only just beginning for Sarah Schermerhorn

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features good friend Sarah Schermerhorn, who has had a circuitous previous two seasons. After playing the majority of her career with one partner (Kim Hildreth), Schermerhorn played with more than 16 – 16! – in 2021. Now she’s back to having a stable partner in Corinne Quiggle, and it has been an auspicious start to the season, with a in an AVPAmerica event in Florida and a ninth in the Volleyball World Beach Pro Tour Challenger in Tlaxcala, Challenger. On this episode, we chat about: Her great finish in Tlaxcala, and how it sets them up for the rest of the season The craziness of playing with 16 partners in 2021 How her and Corinne Quiggle partnered up for 2022 What her goals and focus are for this year ENJOY! *** Like our content? Leave us a tip :) We don't charge a subscription fee, so everything is much appreciated: https://motivated-author-4500.ck.page/products/sandcast-tip-jar We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

6 Huhti 20221h 18min

Brett Favre, Shawn Taylor, and the growth of Southern Miss beach volleyball

Brett Favre, Shawn Taylor, and the growth of Southern Miss beach volleyball

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is one heck of an episode, because on this one, we expanded outside of beach volleyball a bit and onto the gridiron, bringing in venerated guest Brett Favre. Yes, it’s that Brett Favre, the Gunslinger, the man who started a record 321 consecutive games for the Green Bay Packers, an 11-time Pro Bowler and a Hall of Fame selection. And yes, that Brett Favre is a beach volleyball guy now, the father of Breleigh Favre, a 6-foot-2 senior who is starting on court one for the Golden Eagles alongside Kellie Garraway. On this episode, Favre and Southern Miss beach volleyball coach Shawn Taylor joined the podcast to chat: How Shawn Taylor is launching the Southern Miss beach volleyball team The value Brett Favre is bringing to the Southern Miss beach volleyball team, mainly in the mindset it takes to become great Favre’s rise from the seventh-string quarterback at Southern Miss to one of the greatest of all time, and why that’s applicable to Southern Miss How Shawn Taylor became the coach at Southern Miss And so much more. ENJOY! *** Like our content? Leave us a tip :) We don't charge a subscription fee, so everything is much appreciated: https://motivated-author-4500.ck.page/products/sandcast-tip-jar We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

30 Maalis 20221h 12min

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