Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

Jaksot(500)

New partners. New Tours. Welcome to beach volleyball in 2022

New partners. New Tours. Welcome to beach volleyball in 2022

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter features a wide-ranging look-ahead at what's to come in the 2022 beach volleyball season. We have new tours, with the AVP being bought by Bally's, and Volleyball World replacing the FIVB. We have new partnerships, on both the men's and women's side. The hosts have new goals. New mindsets. It's new everything in 2022. On this episode, we chat about: - Breaking down the new partnerships for the 2022 season - What to expect from Volleyball World this upcoming year - Why the Elite 16 is actually a great format for the sport - Travis and Tri’s plans for the year And much, much more. ENJOY! *** Like our content? Leave us a tip :) We don't charge a subscription fee, so everything is much appreciated: https://motivated-author-4500.ck.page/products/sandcast-tip-jar We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

26 Tammi 202259min

Devon Newberry and the UCLA Bruins are ”guns-a-blazing” heading into 2022

Devon Newberry and the UCLA Bruins are ”guns-a-blazing” heading into 2022

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features UCLA rising star – well, she already is kind of a star – Devon Newberry. Just a sophomore at UCLA, Newberry is already a regular in AVP main draws, having made back-to-back main draws as a 17-year-old with good friend and teammate Lindsey Sparks, becoming the first U-18 team to make consecutive main draws in AVP history. In her freshman season at UCLA, Newberry went 24-8, helping the Bruins seal up a Pac-12 Championship. Now, alongside Sparks, Rileigh Powers, and Lexy Denaburg, she’s a leader of the Bruins and an NCAA Championship contender. On this episode, we discuss: UCLA’s prospects during the 2022 NCAA beach volleyball season Newberry’s growth as a player, and how much she has transformed since entering UCLA The value of back-to-back crushing losses to USC and Pepperdine prior to the COVID pandemic Her mindset shift from valuing low expectations for herself, to embracing high expectations And, as always, much, much more. You can follow Devon on Instagram: @devonnewberry Follow UCLA’s beach volleyball team on Instagram: @uclabeachvb And if you enjoyed this episode, check out our podcast with USC star Hailey Harward! ENJOY! *** Like our content? Leave us a tip :) We don't charge a subscription fee, so everything is much appreciated! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

19 Tammi 20221h 14min

Hailey Harward, and the constant search to find and bring joy to the beach

Hailey Harward, and the constant search to find and bring joy to the beach

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features USC standout Hailey Harward. In her lone full season with the Trojans – Harward previously played for Long Beach State – she won a National Championship, and is returning to the lineup as a heavy favorite to do so again. In fact, it was Harward and her partner, Haley Hallgren, who provided the NCAA Championship-sealing victory in 2021. Harward has also proven her mettle on the AVP, qualifying for three main draws, with a high of ninth in the 2018 Hermosa Beach Open. On this episode, we discuss: What the culture is like at USC, surrounded by Olympians (coach Dain Blanton and Tina Graudina), World Champs (Delaynie Maple and Megan Kraft) and nearly a dozen AVP main draw talents Why joy has become her greatest source of improved play on the court How she was able to use the new NCAA NLI rules to snag a sponsorship from Raising Cane’s Her approach to becoming a professional after she graduates this spring And, as always, much, much more. You can follow Hailey on Instagram @haileyharward ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

12 Tammi 20221h 6min

Zana Muno: Beach volleyball’s hustling, diving, gritty ’chic farmer’

Zana Muno: Beach volleyball’s hustling, diving, gritty ’chic farmer’

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Zana Muno one of the brightest young talents on the AVP and one of the coolest people you’ll ever meet. In just three seasons on the AVP, Muno has finished third three times – twice with Crissy jones, once with Kelley Kolinske – won a gold medal on the FIVB Tour, and throughout it all, she’s raising chickens! It’s a fun life she’s living, and one we dove into on the podcast. In this episode, we chat about: Muno’s ranch, where she has 11 chickens and built a chicken coop herself How she’s so dang good at defense, and the simple piece of advice she has for defenders Why she is able to look back on a crazy 2021 season, in which she played six events with five different partners, with satisfaction and pride Her career goals, both on the court and for the ranch, which intertwine with one another And much, much more. Such a fun episode with Zana, who is as fun to hang with as she is to watch dig a million balls on stadium court. You can follow Zana in two different places on Instagram: @zanamuno And for all of her farming endeavors: @zee_farmer Enjoy! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

5 Tammi 20221h 2min

Ed Ratledge: At 45 years old, The Eagle is still flying high

Ed Ratledge: At 45 years old, The Eagle is still flying high

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features one of the most beloved players on the AVP Tour, and in all of beach volleyball: Ed Ratledge. At 45 years old, Ratledge has been playing professionally for more than half of his life. A vault of knowledge, and one of the most interesting and well-spoken people on Tour, our conversation was a wide-ranging one. We discussed: Ratledge’s San Francisco win in 2018 with Rafu Rodriguez How that victory divided time for Ed: Pre San Francisco, and After San Francisco How he manages to stay present as a competitor while entertaining fans between every point His plans as a player, both this year and down the road ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

29 Joulu 20211h 9min

Gabby Reece is still kicking a**

Gabby Reece is still kicking a**

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is so dang epic. We brought on Gabby Reece, one of the most influential voices in women’s sport of this past generation, and one of the coolest people on the planet (seriously, just listen). Reece is one of the best players of all-time at Florida State, an author, host of her own podcast, co-founder of Laird Superfood and XPT Training – she’s a little bit of everything. This podcast is full of wisdom from an athlete, mom, entrepreneur, and all-around fantastic human being. On this episode, we discuss: Her journey through volleyball, picking it up as a teenager when she moved to Florida How fear can be used for good, as a driving force of her entrepreneurial spirit The Island mentality, being raised in the Virgin Islands, now living part time in Kauai, HI Her underwater XPT Training she founded with her husband, Laird Hamilton And so, so, so, so much more. Absolute gold all over this episode. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

22 Joulu 20211h 14min

Finn Taylor, Volleyball World CEO, is out to build a legacy in beach volleyball

Finn Taylor, Volleyball World CEO, is out to build a legacy in beach volleyball

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter is ABSOLUTELY AWESOME. We brought in Finn Taylor, the new CEO at Volleyball World, and we chatted all things volleyball. If you’re wondering what the new world International Volleyball will look like, and how Taylor plans on finally capitalizing on the massive untapped market of beach volleyball, this is an absolute must-listen. On this episode, we discuss: The first steps Taylor took when he accepted the job as CEO of Volleyball World How he plans on CHARGING FOR ADMISSION (clap clap clap) at events A new plan for scheduling events and building traditions at each site The necessary feedback, and how Volleyball World is listening, from the players And so, so, so much more. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

15 Joulu 202152min

Taylor Sander: ‘We‘re going to put on a show‘

Taylor Sander: ‘We‘re going to put on a show‘

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features probably our most-asked-for guest of the 2021 year: Indoor sensation, and new beach convert, Taylor Sander. For the past decade or so, Sander has been one of the best outside hitters in the United States, a four-time All-American at BYU, Olympic bronze medalist in 2016, and a member of the 2021 Tokyo Olympic team. Now, he’s a beach guy, teaming up with Taylor Crabb to make a push for the 2024 Paris Olympic Games on the beach. In this episode, we discuss: What in the world beach volleyball players do in the off-season months, when Sander would normally be playing indoors overseas How his transition to beach began, and a surprising text from Taylor Crabb His beach volleyball debut in Itapema, Brazil, where he and Crabb finished ninth The improvements he’s seeking to make during the off-season And, as always, much, much more. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

8 Joulu 202155min

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