Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

Jaksot(500)

James Shaw, and the pursuit for the goals on the other side of fear

James Shaw, and the pursuit for the goals on the other side of fear

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features James Shaw. Shaw was a setter at Stanford, where he made an NCAA Championship appearance, before moving onto clubs in Italy and the USA National Team. He is now transitioning to the beach, where he is seeing immediate success.  In this episode, we discuss: - Why he decided to leave indoor and play beach volleyball - The tricky transition of becoming a beach player  - His childhood, growing up under Don Shaw, the legendary Stanford coach - How the volleyball community can help save the Stanford program, which was cut by the school - Shaw's growing list of audacious goals on the beach, including an Olympic run for Paris 2024 This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! This episode is also brought to you by CROSSNET, a fun new beach volleyball game, where beach volleyball meets four-square. It's an absolute blast, and is actually a great training tool as well. Use our discount code, SANDCAST, for 20 percent off! This episode is also brought to you by Chasing Gold, a new non-profit founded by Matt Callahan and SANDCAST host Travis Mewhirter, aimed at funding aspiring Olympians to relieve the financial burden of traveling around the world. Read more and donate today at www.chasinggold.org! SHOOTS!

21 Huhti 20211h 8min

Kim Hildreth is thriving, with both feet finally on the ground

Kim Hildreth is thriving, with both feet finally on the ground

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features Kim Hildreth, one of the top players in Florida who made the finals of AVP Austin in 2019. A native of Michigan, Hildreth set for four years at Eastern Michigan before finishing out her collegiate career at North Florida. She's stayed in the Sunshine State ever since, rising through the ranks of professionals from the NVL to the AVP.  On this episode, we discuss: - Life at age 30, and how becoming "one of the ladies" in Florida isn't so bad after all - How she turned 2020 into one of the most productive years of her life: getting married, getting into health coaching, practicing even more. "It was a year of growth." - Her new role as a professional health coach, and how that's impacting her game - The AVP, and the idea of expanding the main draw, but not prize money (this is a really fun convo, and I encourage you to make it to the end) This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! This episode is also brought to you by CROSSNET, a fun new beach volleyball game, where beach volleyball meets four-square. It's an absolute blast, and is actually a great training tool as well. Use our discount code, SANDCAST, for 20 percent off! This episode is also brought to you by Chasing Gold, a new non-profit founded by Matt Callahan and SANDCAST host Travis Mewhirter, aimed at funding aspiring Olympians to relieve the financial burden of traveling around the world. Read more and donate today at www.chasinggold.org! SHOOTS!

14 Huhti 20211h 3min

Mark Paaluhi, the man alas giving beach volleyball the attention he always thought it needed

Mark Paaluhi, the man alas giving beach volleyball the attention he always thought it needed

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features Mark Paaluhi, a Hawai'ian native who was raised in Hermosa Beach. As a player, his heyday was in the early '90s, the Golden Era of the sport, where he trained with Karch Kiraly and Kent Steffes, among others. But his impact on the sport goes far beyond his abilities as a player.  Paaluhi is the man behind the net systems and courts at 16th Street, and he is the one directing all of those miniature tournaments in Hermosa Beach you keep hearing about. On this episode, we discuss: - His background as a player, and a hilarious story about getting bageled, 15-0, by Karch Kiraly and Kent Steffes - His serendipitous journey getting into the corporate world of beach volleyball with USA Volleyball - How he negotiated with the Hermosa Beach Chief of Police to make 16th Street the safe-haven for professional beach volleyball players - The advent, and evolution, of the miniature tournaments in Hermosa Beach This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! This episode is also brought to you by CROSSNET, a fun new beach volleyball game, where beach volleyball meets four-square. It's an absolute blast, and is actually a great training tool as well. Use our discount code, SANDCAST, for 20 percent off! SHOOTS!

7 Huhti 20211h 7min

Beach Volleyball Mailbag: Breaking down the Cancun Bubble, training tips, AVP speculation

Beach Volleyball Mailbag: Breaking down the Cancun Bubble, training tips, AVP speculation

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features the hosts, Bourne and Mewhirter, answering a variety of fan questions. In this episode, Bourne and Mewhirter: - Break down the upcoming Cancun Bubble, a three-week stretch of back to back to back four-stars - Discuss the balance of playing vs. practicing - Analyze how to beat taller opponents - What they look for in a partner search - What they've heard about the upcoming AVP season And much, much more. This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! This episode is also brought to you by CROSSNET, a fun new beach volleyball game, where beach volleyball meets four-square. It's an absolute blast, and is actually a great training tool as well. Use our discount code, SANDCAST, for 20 percent off! SHOOTS!

31 Maalis 202150min

Matt Fuerbringer: Respecting the work that's required of greatness

Matt Fuerbringer: Respecting the work that's required of greatness

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features Matt Fuerbringer, the associate head coach at Long Beach State and one of the all-time good people in beach volleyball. He's a Manhattan Beach Open champion and came within a fingernail of qualifying for the 2012 Olympic Games with Nick Lucena, a story we discuss on the podcast.  We also chat about: - His partnership with Casey Jennings, and the emotional team they were that thrived on adversity and in big moments. - How he felt like he was playing the best volleyball of his career at age 34 or 35 - The leadup to the 2012 Olympics, playing with Nick Lucena, and finishing fifth in the world and still missing out on qualifying - The lessons he's trying to instill in his kids, and his awesome definition of what it means to have fun at practice This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! This episode is also brought to you by CROSSNET, a fun new beach volleyball game, where beach volleyball meets four-square. It's an absolute blast, and is actually a great training tool as well. Use our discount code, SANDCAST, for 20 percent off! SHOOTS!

24 Maalis 20211h 16min

Chaim Schalk's American career has finally begun -- from the bottom

Chaim Schalk's American career has finally begun -- from the bottom

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features Chaim Schalk, a 2016 Olympian for Canada who has finally, finally, finally begun playing for the United States.  It's been a long road for Schalk, who had to sit out two years to transfer federations, then one more year for COVID. But beginning with a country quota win over Tri Bourne and Trevor Crabb, Schalk's career alas began again, with the four-star qualifier in Doha.  On this episode with Schalk, we discuss: - How it felt for Schalk to compete again after such a long time off - Seeing old friends, and how much the World Tour has changed - Tri opens up about the country quota loss, and how USA Volleyball made the right decision to make him and Crabb compete - Whether or not there should be country quotas at all on the FIVB, or if there is enough parity around the world to remove the quotas - Schalk and Brunner's future as a team, and their ambitions This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! This episode is also brought to you by CROSSNET, a fun new beach volleyball game, where beach volleyball meets four-square. It's an absolute blast, and is actually a great training tool as well. Use our discount code, SANDCAST, for 20 percent off! SHOOTS!

17 Maalis 20211h 3min

Don't be fooled by LSU's Kristen Nuss: She'll find a way to win

Don't be fooled by LSU's Kristen Nuss: She'll find a way to win

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features Kristen Nuss, a standout on court one at LSU who has helped the Tigers become a perennial power in college beach volleyball. In four years with the team, she has won 111 matches (and quickly counting) and, in 2020, helped LSU rise to the No. 1 team in the country for the first time in program history.  She is an absolute delight, both on and off the court.  On this episode, we discuss: - LSU's rise from a landlocked, underdog program to one of the best in the United States - How Nuss wasn't recruited by a single school until her brother, Pete, told coach Russell Brock to take a look at her - How Nuss and Taryn Kloth turned 2020 from a disappointing COVID-shortened year into one criss-crossing the country, winning tournaments all over - How this year, the NCAA Championships are a "Super Championship" with all the talent Much, much more.  This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! This episode is also brought to you by CROSSNET, a fun new beach volleyball game, where beach volleyball meets four-square. It's an absolute blast, and is actually a great training tool as well. Use our discount code, SANDCAST, for 20 percent off! SHOOTS!

10 Maalis 202150min

Travis Mewhirter's volatile, adversity-filled trip to and from the Doha bubble

Travis Mewhirter's volatile, adversity-filled trip to and from the Doha bubble

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features the host, Mewhirter, discussing what life is like on the World Tour, and all the hoops players and promoters must jump through to put on a successful tournament.  In this episode, we discuss: - A crazy two weeks prior to leaving for Doha, which included an injury, delayed visas, COVID-testing issues -- the whole gamut - What it's like to play a tournament in a "bubble" - How it was for Mewhirter to compete in his first tournament since the Cook Islands in January of 2020 - The next steps for both Bourne and Mewhirter, in an uncertain 2021 season ahead This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! This episode is also brought to you by CROSSNET, a fun new beach volleyball game, where beach volleyball meets four-square. It's an absolute blast, and is actually a great training tool as well. Use our discount code, SANDCAST, for 20 percent off! SHOOTS!

3 Maalis 20211h 8min

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