Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

Jaksot(500)

Answering the final fan questions in The Year Without Volleyball

Answering the final fan questions in The Year Without Volleyball

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter is fueled by you, the listeners, as Bourne and Mewhirter, with UCLA star defender Savvy Simo, answer your fan questions.  If you want your questions answered, or just want to chat, send us an email: sandcastpodcast@gmail.com.  On this episode, we discuss: - What can fans do to support the game, players, and help increase prize money? - If Tri wanted to teach blocking, where would he start and how would he progress? - How do you get over a bad offensive stretch/feeling like you can't get around a blocker? - Can you make a list of eligible women's blockers for the 2021 season? Asking for a friend Those, and many more.  Thanks, as always, for listening to SANDCAST, which recently topped the charts for the most listened-to volleyball podcast in six countries! Your support means the world, and we hope you have the MERRIEST OF CHRISTMASES and HAPPIEST OF NEW YEARS! If you're looking for last-minute Christmas ideas, we know the perfect gifts for the beach volleyball fans in your family. Check out Wilson volleyball, and use our discount code, Sandcast-20, to get 20 PERCENT OFF!  And, if you're looking for a legit backpack, our guys at Kamena Outdoor make the absolute best backpacks on the beach, with more than 17 years of tweaking and modifying to make it the perfect, long-lasting backpack you need. Use our discount code DIGME to get another 20 PERCENT OFF! Thanks, as always, to you, the listeners. Y'all are the real MVPs.  SHOOTS!

30 Joulu 20201h 3min

Billy Allen: The prolific, deadpanning, self-deprecating AVP champion and author

Billy Allen: The prolific, deadpanning, self-deprecating AVP champion and author

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features Billy Allen, one of our favorites on the show who recently published his third book, Dark Blood, which you can find on Amazon and anywhere books are sold.  In our conversation with Billy Allen, we discuss: - His recent move Idaho, the new beach volleyball hotbed (we kid) - His book, Dark Blood, and the year and a half that went into writing it - His plans for beach volleyball, and how he will still be pursuing a full-time international and domestic career on the FIVB and AVP tours - New Coach Your Brains Out projects with his longtime partner and fellow good guy, John Mayer - Much more Thanks, as always, for listening to SANDCAST, which recently topped the charts for the most listened-to volleyball podcast in six countries! Your support means the world, and we hope you have the MERRIEST OF CHRISTMASES!  If you're looking for last-minute Christmas ideas, we know the perfect gifts for the beach volleyball fans in your family. Check out Wilson volleyball, and use our discount code, Sandcast-20, to get 20 PERCENT OFF!  And, if you're looking for a legit backpack, our guys at Kamena Outdoor make the absolute best backpacks on the beach, with more than 17 years of tweaking and modifying to make it the perfect, long-lasting backpack you need. Use our discount code DIGME to get another 20 PERCENT OFF! Thanks, as always, to you, the listeners. Y'all are the real MVPs.  SHOOTS!

23 Joulu 202055min

Learning doesn't stop, with Pri Lima

Learning doesn't stop, with Pri Lima

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features longtime beach volleyball professional, and seven-time NVL champion Pri Lima.  Lima is one of the ultimate good people in the sport of beach volleyball, a topic we'll get into a lot on the show. Along with her career, which spanned from Brazil to Louisiana to Florida and California, we discuss: - Her current role in the sport as a coach and mentor, expanding her club, Optimum Beach, to franchises in New York, Tennessee, and several locations in Florida.  - What it was like in her prime on the AVP Tour, at the peak of Misty May-Treanor and Kerri Walsh Jennings' powers, and how most players "were playing for fifth." - How the Brazilian Tour operates, and her experience on it, competing -- and beating -- with players like Maria Antonelli, Carolina Salgado, Taiana Lima.  - How the good people of Lafayette, Louisana made her professional career possible - The value of being a lifelong learner This episode is, as always, brought to you by Wilson Volleyball. They make the best beach volleyballs in the game, hands down, and we’d love it if you could support them. Head over to Wison and use our discount code, Sandcast-20, to receive 20 percent off all purchases! Yes, we do get a kickback, but we see it as a win-win – you get a discount on the best balls in the game, we get a little extra love! This episode is also brought to you by Kamena Outdoor! Dave Kamena is a longtime beach volleyball enthusiast and has perfected his outdoor backpack over the previous 17 YEARS! It makes a great Christmas present, or just a great present for yourself. Head over to Kamena Outdoor to get your backpack today! We would also love it if you could check out our new YouTube channel! Bourne and Mewhirter are expanding the podcast, adding extra episodes and features on YouTube, so check us out and make sure to subscribe to get the latest updates! If you haven’t seen it yet, our book, Volleyball For Milkshakes, is for sale on Amazon! If you are a fan of the show, you’ll be a fan of this book, as it adds lessons and stories from our guests in a fictional tale based around the Outrigger Canoe Club, where Bourne learned how to play the game! Thank y’all so much for supporting the show. We couldn’t do it without you. SHOOTS!

16 Joulu 20201h 3min

Karch Kiraly, and the hunger to pursue mastery

Karch Kiraly, and the hunger to pursue mastery

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features the GOAT, Karch Kiraly. Currently the coach of the U.S. Women's National Team, Kiraly has won three gold medals and could very well win another as a coach in the upcoming Tokyo Olympics.  This podcast is absolute GOLD -- pun fully intended. We cover the full range of topics, including: - Kiraly's upbringing, and how competing against grown men at 11 years old galvanized his pursuit of finding answers to win, and quickly - His difficult decision to give up beach to compete on the United States National Team, which resulted in his first gold medal at the 1984 Olympics - His wildly successful partnership with Kent Steffes - How he has been able to adapt at every evolution the game, indoor or beach, and remain at the top - SO MUCH MORE If there's one episode y'all should listen to, it should be no surprise that this is the one. Share it out, tell your friends and fellow volleyball fans.  This episode is, as always, brought to you by Wilson Volleyball. They make the best beach volleyballs in the game, hands down, and we’d love it if you could support them. Head over to Wison and use our discount code, Sandcast-20, to receive 20 percent off all purchases! Yes, we do get a kickback, but we see it as a win-win – you get a discount on the best balls in the game, we get a little extra love! This episode is also brought to you by Kamena Outdoor! Dave Kamena is a longtime beach volleyball enthusiast and has perfected his outdoor backpack over the previous 17 YEARS! It makes a great Christmas present, or just a great present for yourself. Head over to Kamena Outdoor to get your backpack today! We would also love it if you could check out our new YouTube channel! Bourne and Mewhirter are expanding the podcast, adding extra episodes and features on YouTube, so check us out and make sure to subscribe to get the latest updates! If you haven’t seen it yet, our book, Volleyball For Milkshakes, is for sale on Amazon! If you are a fan of the show, you’ll be a fan of this book, as it adds lessons and stories from our guests in a fictional tale based around the Outrigger Canoe Club, where Bourne learned how to play the game! Thank y’all so much for supporting the show. We couldn’t do it without you. SHOOTS!

9 Joulu 20201h 10min

Angie Akers: Beach volleyball's running, kickboxing Olympic coach

Angie Akers: Beach volleyball's running, kickboxing Olympic coach

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features Angie Akers, the AVP and FIVB Rookie of the Year as a player and the new coach of April Ross and Alix Klineman.  On this episode, we discuss: - Akers' itinerant journey into beach volleyball, from road running to working for the Lehman Brothers to kickboxing to the beach - Her experience coaching for the Netherlands for the previous six years - How she fell into a training group with John Speraw, Jeff Nygaard, and John Hyden as her first training partners - Compiling an accomplished beach career despite not playing beach volleyball until she was 26 - How she became April Ross and Alix Klineman's new coach - A fun training camp to Brazil, and what's next for the A-Team This episode is, as always, brought to you by Wilson Volleyball. They make the best beach volleyballs in the game, hands down, and we’d love it if you could support them. Head over to Wison and use our discount code, Sandcast-20, to receive 20 percent off all purchases! Yes, we do get a kickback, but we see it as a win-win – you get a discount on the best balls in the game, we get a little extra love! This episode is also brought to you by Kamena Outdoor! Dave Kamena is a longtime beach volleyball enthusiast and has perfected his outdoor backpack over the previous 17 YEARS! It makes a great Christmas present, or just a great present for yourself. Head over to Kamena Outdoor to get your backpack today! We would also love it if you could check out our new YouTube channel! Bourne and Mewhirter are expanding the podcast, adding extra episodes and features on YouTube, so check us out and make sure to subscribe to get the latest updates! If you haven’t seen it yet, our book, Volleyball For Milkshakes, is for sale on Amazon! If you are a fan of the show, you’ll be a fan of this book, as it adds lessons and stories from our guests in a fictional tale based around the Outrigger Canoe Club, where Bourne learned how to play the game! Thank y’all so much for supporting the show. We couldn’t do it without you. SHOOTS!

2 Joulu 20201h 4min

Mailbag: How does off-season training differ from in-season? Other fan questions

Mailbag: How does off-season training differ from in-season? Other fan questions

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features fan question host Savvy Simo, who asked a wide variety of fan questions for the show.  On this episode, Bourne, Mewhirter, and Simo discuss: - What guest did we learn the most from? - How does off-season training differ from in-season training in beach volleyball? - Why is cornhole and drone racing on ESPN but not beach volleyball? - What are the financials of an up-and-comer in beach volleyball?  - What are the best ways to learn the Xs and Os of beach volleyball? And much, much more.  Thank you, as always, for watching the show, and thank you all for your fan questions! To submit a question, either each out to us on Instagram (@trammew, @tribourne) or our email, sandcastpodcast@gmail.com.  This episode is, as always, brought to you by Wilson Volleyball. They make the best beach volleyballs in the game, hands down, and we’d love it if you could support them. Head over to Wison and use our discount code, Sandcast-20, to receive 20 percent off all purchases! Yes, we do get a kickback, but we see it as a win-win – you get a discount on the best balls in the game, we get a little extra love! We would also love it if you could check out our new YouTube channel! Bourne and Mewhirter are expanding the podcast, adding extra episodes and features on YouTube, so check us out and make sure to subscribe to get the latest updates! If you haven’t seen it yet, our book, Volleyball For Milkshakes, is for sale on Amazon! If you are a fan of the show, you’ll be a fan of this book, as it adds lessons and stories from our guests in a fictional tale based around the Outrigger Canoe Club, where Bourne learned how to play the game! Thank y’all so much for supporting the show. We couldn’t do it without you. SHOOTS!

25 Marras 20201h 10min

Chris Meade: CROSSNET, the million-dollar (literally) idea beach volleyball didn't know it needed

Chris Meade: CROSSNET, the million-dollar (literally) idea beach volleyball didn't know it needed

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, features Chris Meade, one of three founders of the four-way volleyball game, CROSSNET, that has exploded since its founding in 2017. In this episode, we discuss: How the idea of CROSSNET was hatched, in a 4 a.m. brainstorming session with the founders Convincing a manufacturer to take a chance on three kids with $15,000 in their savings accounts Taking the leap to leave a six-figure job at Uber to launching your own company How CROSSNET has gotten into thousands of schools and is now being retailed in major stores such as Wal Mart The impact it has had on the sport of volleyball The next steps for CROSSNET, including getting it into Canada, Australia, and, yes, swimming pools Thanks as always for listening to SANDCAST, the No. 1 beach volleyball podcast in the world. This episode is, as always, brought to you by Wilson Volleyball. They make the best beach volleyballs in the game, hands down, and we’d love it if you could support them. Head over to Wison and use our discount code, Sandcast-20, to receive 20 percent off all purchases! Yes, we do get a kickback, but we see it as a win-win – you get a discount on the best balls in the game, we get a little extra love! We would also love it if you could check out our new YouTube channel! Bourne and Mewhirter are expanding the podcast, adding extra episodes and features on YouTube, so check us out and make sure to subscribe to get the latest updates! If you haven’t seen it yet, our book, Volleyball For Milkshakes, is for sale on Amazon! If you are a fan of the show, you’ll be a fan of this book, as it adds lessons and stories from our guests in a fictional tale based around the Outrigger Canoe Club, where Bourne learned how to play the game! Thank y’all so much for supporting the show. We couldn’t do it without you. SHOOTS!

18 Marras 202042min

Nick Lucena isn't ready for the life of the retired dad just yet

Nick Lucena isn't ready for the life of the retired dad just yet

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter features Nick Lucena, one of the top defenders on the AVP and FIVB tours of his generation. In this episode, we discuss: What this year has looked like for Lucena, which began in Doha and ended in a wild trip to Australia Playing a fun, no-block tournament with Taylor Crabb Why he and Phil Dalhausser decided to split-block in the AVP Chicago tournament in 2018 What motivates Lucena, who is 41 years old, to continue playing The competitive streak that has kept him at the top of his game since his early 20s The four-week expedited training schedule he and Dalhausser undertook to prepare for the AVP Champions Cup How crazy the U.S. will look without Dalhausser and Jake Gibb in the game after this season This episode is, as always, brought to you by Wilson volleyball. They make the best balls in the game, and you can get 20 percent off by using our discount code, Sandcast-20.  Be sure to check out our new book, Volleyball for Milkshakes, on Amazon and, if you're feeling extra magnanimous, drop us a review! It goes a long way.  Thanks as always for listening! SHOOTS!

11 Marras 20201h 19min

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