Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Madison and Riley McKibbin can still remember -- with much amusement, as memories go – one of their first disasters as producers of beach volleyball videos on their eponymous YouTube channel. Not that it seemed like a disaster at the time – they rarely do. Riley probably thought it was a stroke of genius when the wind had muffled up the sound of one of those early videos, and rather than redo it, he simply recorded a voiceover, trying to match his cadence on screen.

“You can really tell,” Madison said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. “It’s like an old, bad movie, like they’re speaking English words and it’s Japanese.”

“There were some bad decisions that were made for sure,” Riley added, laughing.

That’s the beautiful thing about being first in an industry with a large fanbase and what was at the time, and still sort of it, an almost entirely untouched gold mine of digital media: Even when bad decisions were made, they didn’t seem bad at the time. They seemed innovative, because the crux of their content was innovative, something that had never really been done before.

When the McKibbins were initially tinkering with the notion of retiring from indoor volleyball, which they played professionally overseas – Madison finished in Greece, Riley in Italy – and switching to beach, they did what anybody in this current generation would do: They searched YouTube.

They found what nobody in any future generation will now find: Little to nothing. Nothing that was great, anyway. There were some out there. But Riley, now 31 and coming off a career-best AVP season, knew he had found a hole. Why he knew that he and Madison thought they could be the answers to that problem is still a mystery to them. Riley had no prior experience editing film. Madison had little, though he did have a camera. An early issue there was that Riley couldn’t even turn the thing on.

In spite of that, Riley said, “we somehow thought we could fill that void.”

They have. And they have done it to such a spectacular degree because the foundation of virtually every video posted on The McKibbin Brothers YouTube channel has remained the same, whether it’s a hilarious voiceover edit, a tutorial on jumpserving, or a supremely well-done vlog: They’re telling stories that ought to be told.

“The thing is,” Madison says in their video following filming the 2020 AVP Media Day, “all these people aren’t just beach volleyball players. They have these passions outside of beach volleyball, which are so differentiating, so spread out all over the place, which makes them them, sometimes these volleyball questions – they get asked every single Media Day.”

They do things different. They don’t ask Alix Klineman what it’s like to transition from indoor to beach. They get her rolling on cooking, and food, to the point that Klineman, one of the more reticent individuals on Tour, actually asked the McKibbins to let her talk more.

“Actually, I have one more,” she said. “I can really just keep going.”

Nobody had ever gotten that story, because nobody had ever bothered. The McKibbins saw the void there. They were unqualified to fill that void. They didn’t care. They filled it anyway.

“It’s been a long learning process and during that learning process we’ve discovered different avenues we could take it,” Riley said. “So it moved just from doing beach volleyball tutorials to workout videos to some blogs to some mini documentary kind of videos. It’s been a pretty crazy, great learning experience.”

They’ve discovered the videos that are most fulfilling to them. The slow-motion replays of matches throughout the season are entertaining, and there is some benefit there, but there isn’t character building. No storytelling. There isn’t the reward of stringing together a narrative, drawing new fans into this sport, as a Formula One docuseries called “Drive to Survive” did for them.

“That’s something me and Riley realized about our content recently,” Madison said. “The ones we’ve been super excited for, you can see it. The ones where we’re like ‘meh’ you can tell as a viewer.”

“It’s almost like YouTube knows how much energy and how excited we are about the videos that we’re making,” Riley said. “When we’re super excited about a project, the views show it. When we’re throwing up filler content to hit that Wednesday quota, YouTube knows: ‘Nope, we’re punishing you. You only put in 75 percent effort’ and we’re like ‘Dammit!’”

They’re back to their metaphorical drawing boards. They couldn’t elaborate on the specificity of future projects, because they don't know the exact direction of them just yet. There are vague ideas, visions – something big out there. They just don’t know precisely what it is.

“Our main goal is to start innovating again,” Riley said. “I think one of the reasons we had such great success in the very beginning was because we spent a lot of time writing and trying to make the content at least somewhat entertaining.”

They’ve accomplished that much. They’ve filled one void, and they’ll surely find more as their abilities evolve and the perimeters of their limits as storytellers and creators expand.

There isn’t a team in beach volleyball better suited to do it.

Jaksot(500)

BEDLAM ENSUES: Nobody Is Safe At The Beach Volleyball World Championships

BEDLAM ENSUES: Nobody Is Safe At The Beach Volleyball World Championships

Welcome back to SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, where Travis is back breaking down all things Beach Volleyball World Championships in Adelaide, Australia. The round of 32 is over, and in this episode, we highlight: - The huge and shocking upset delivered to Terese Cannon and Megan Kraft by Martina Maixnerova and Kylie Neuschaeferova - The not so huge but still unexpected upset of Marco Krattiger and Leo Dillier over Stefan Boermans and Yorick de Groot - The still less huge but still unexpected upsets of Chaim Schalk and James Shaw over Nicolas Capogrosso and Tomas Capogrosso, and Julia Donlin and Lexy Denaburg of USA Volleyball over Zoe Verge-Depre and Anouk Verge-Depre - The ALMOST upsets, but not quite, as Thamela and Victoria survive Lezana Placette and Alexia Richard, Evandro and Arthur survive Ben O'Dea and Brad Fuller, and Anders Mol and Christian Sorum survive Sam Schachter and Jonathan Pickett - The Cinderella run of Melanie Paul and Lea Kunst amidst a thriving German federation, who will also see Louisa Lippmann and Linda Bock, and Sandra Ittlinger and Anna Grune in the round of 16 - The Big Game hunter who is Valentina Gottardi, as the Italian blocker and Reka Orsi Toth knocked out Germany's top pair in Cinja Tillmann and Svenja Muller - Poland's brutal draw of David Ahman and Jonatan Hellvig in the first round - Ondrej Perusic and David Schweiner continuing their World Championships title defense - Hendrik Mol and Mathias Berntsen careering at the perfect time with a fourth straight sweep SHEW! We'll be back again tomorrow! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Our medical timeout was brought to you by SHIELD Athletic Tape. If you’re an athlete, coach, or just train hard, you know that staying healthy is easier said than done— it’s about staying supported. That’s where SHIELD comes in. SHIELD is a U.S.-based athletic tape company built by athletes, for athletes. Whether it’s rigid tape for serious support, kinesiology tape with true 4-way stretch for maximum mobility, or turf tape to fight off burns on the field — SHIELD’s got you covered. They even make recovery wraps for post-session cooldowns and inflammation control. And because it’s all made right here in the U.S., you’re getting elite quality and fast delivery —they are truly not cutting corners. Try SHIELD today — support that actually performs. Check them out at shieldhealthandfitness.com and use code SANDCAST for a discount. Tape smarter. Train harder. SHIELD up.

19 Marras 38min

Chaos Begins! World Champs Playoffs Set to Bring Madness in Adelaide

Chaos Begins! World Champs Playoffs Set to Bring Madness in Adelaide

Welcome back to SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, where Travis, on site in Adelaide for the 2025 Beach Volleyball World Championships, breaks down the pool play rounds and provides a little preview of the playoffs to come, highlighting: - Sweden's David Ahman and Jonatan Hellvig AGAIN losing two matches in pool play in the biggest tournament of the year - The German women, highlighted by the stellar play of Melanie Paul and Lea Kunst, sending all four teams -- Louisa Lippmann and Linda Bock, Cinja Tillmann and Svenja Muller, Sandra Ittlinger and Anna Grune -- to the round of 32 - The USA men all moving into the round of 32, with Chase Budinger and Miles Evans winning pool, Chaim Schalk and James Shaw having a toss-up match against Argentina's Capogrosso Brothers, and Andy Benesh and Miles Partain playing an excellent Cuba team in Jorge Alayo and Noslen Diaz - USA and Brazilian women thriving behind the dominance of Kristen Nuss and Taryn Brasher, Terese Cannon and Megan Kraft, Julia Donlin and Lexy Denaburg, Kelly Cheng and Molly Shaw, Ana Patricia and Duda, Thamela and Victoria, and Carol and Rebecca. AND: Australia makes the best coffee. WE SAID IT! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Our medical timeout was brought to you by SHIELD Athletic Tape. If you’re an athlete, coach, or just train hard, you know that staying healthy is easier said than done— it’s about staying supported. That’s where SHIELD comes in. SHIELD is a U.S.-based athletic tape company built by athletes, for athletes. Whether it’s rigid tape for serious support, kinesiology tape with true 4-way stretch for maximum mobility, or turf tape to fight off burns on the field — SHIELD’s got you covered. They even make recovery wraps for post-session cooldowns and inflammation control. And because it’s all made right here in the U.S., you’re getting elite quality and fast delivery —they are truly not cutting corners. Try SHIELD today — support that actually performs. Check them out at shieldhealthandfitness.com and use code SANDCAST for a discount. Tape smarter. Train harder. SHIELD up.

18 Marras 31min

Favorites, Contenders and Dark Horses: The FINAL World Champs Preview

Favorites, Contenders and Dark Horses: The FINAL World Champs Preview

Kyle Friend and Travis Mewhirter break down all things Beach Volleyball World Champs here in Adelaide, Australia, going over the favorites, contenders, and dark horses for each gender. Favorites: Kristen Nuss and Taryn Brasher, Duda and Ana Patricia, Anders Mol and Christian Sorum, Cherif Younousse and Ahmed Tijan. Contenders: Linda Bock and Louisa Lippmann, Anouk Verge-Depre and Zoe Verge-Depre, Remi Bassereau and Calvin Aye, Clemens Wickler and Nils Ehlers Dark Horses: Daniela Alvarez and Tania Moreno, Katja Stam and Raisa Schoon, Andre and Renato, Timo Hammarberg and Tim Berger SHOOTS! *** Our medical timeout was brought to you by SHIELD Athletic Tape. If you’re an athlete, coach, or just train hard, you know that staying healthy is easier said than done— it’s about staying supported. That’s where SHIELD comes in. SHIELD is a U.S.-based athletic tape company built by athletes, for athletes. Whether it’s rigid tape for serious support, kinesiology tape with true 4-way stretch for maximum mobility, or turf tape to fight off burns on the field — SHIELD’s got you covered. They even make recovery wraps for post-session cooldowns and inflammation control. And because it’s all made right here in the U.S., you’re getting elite quality and fast delivery —they are truly not cutting corners. Try SHIELD today — support that actually performs. Check them out at shieldhealthandfitness.com and use code SANDCAST for a discount. Tape smarter. Train harder. SHIELD up.

13 Marras 27min

The Importance of Storytelling in Sports ft. Kyle Friend, Frito, Tri Bourne | SANDCAST

The Importance of Storytelling in Sports ft. Kyle Friend, Frito, Tri Bourne | SANDCAST

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is a SANDCAST family affair! Bringing in our star videographer, Daniel "Frito" Freitas and co-host and regular contributor Kyle Friend to chat all things beach volleyball, and particularly what we can do from a storytelling standpoint.

12 Marras 1h 19min

Brian Lewis: The Evolution, Future, and Current State of Volleyball | SANDCAST

Brian Lewis: The Evolution, Future, and Current State of Volleyball | SANDCAST

In this episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, former AVP professional beach volleyball player Brian Lewis shares his journey through the world of beach volleyball, discussing the evolution of the sport, the importance of entertainment value, and the role of youth development in shaping future athletes. - He reflects on his personal experiences, training dynamics, and the need for athletes to take ownership in promoting the sport. - The discussion also touches on the cultural shifts within volleyball and the promising future of the sport as it continues to grow in popularity. - He chats about some absolutely GOLDEN old school stories - The ridiculous talent pipeline that is Hawaii's baby court And so much more. Another one for the gold mine, folks! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

5 Marras 1h 16min

Beach Volleyball World Championships: Women's Pool Breakdown and Preview

Beach Volleyball World Championships: Women's Pool Breakdown and Preview

Welcome back to SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter. On this episode, Travis breaks down the upcoming beach volleyball world championships, where he looks each of the 12 women's pools. He looks at: - Why Valentina Gottardi and Reka Orsi Toth are headlining the Pool of Death - TCU Beach Volleyball boasting FIVE players in the World Championships - Why it might be medal or bust for Kristen Nuss and Taryn Brasher - Can Terese Cannon and Megan Kraft finally become the bride they've long sought to be? And a whole lot more! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

29 Loka 44min

Beach Volleyball World Championships: Men's Pool Breakdown and Preview

Beach Volleyball World Championships: Men's Pool Breakdown and Preview

Welcome back to SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, where Travis breaks down all things beach volleyball world championships, specifically previewing the men's field and its 12 pools. We cover: - Why Pool C is the pool of Death - Andre Loyola and Renato Lima being Travis' dark horse pick to medal - Why he has Arnaud Gauthier-Rat and Teo Rotar heading a pool of rising stars - The format and intricacies of the World Champs And a whole lot more! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

22 Loka 53min

Mailbag! Why Doesn't the USA Host More Events? Sara Hughes' Triumphant Return

Mailbag! Why Doesn't the USA Host More Events? Sara Hughes' Triumphant Return

Welcome back to a Fan Question episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, where the boys take on all of the questions from our loyal listeners. We talk about: - Why doesn't the USA Volleyball host more professional beach volleyball events? - Why are crowds in the USA not showing up to anything? - Is Kelly Cheng the best player in the world? - What do we think of Sara Hughes and her new partner, Ally Batenhorst And a whole lot more! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

15 Loka 1h 3min

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