Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Madison and Riley McKibbin can still remember -- with much amusement, as memories go – one of their first disasters as producers of beach volleyball videos on their eponymous YouTube channel. Not that it seemed like a disaster at the time – they rarely do. Riley probably thought it was a stroke of genius when the wind had muffled up the sound of one of those early videos, and rather than redo it, he simply recorded a voiceover, trying to match his cadence on screen.

“You can really tell,” Madison said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. “It’s like an old, bad movie, like they’re speaking English words and it’s Japanese.”

“There were some bad decisions that were made for sure,” Riley added, laughing.

That’s the beautiful thing about being first in an industry with a large fanbase and what was at the time, and still sort of it, an almost entirely untouched gold mine of digital media: Even when bad decisions were made, they didn’t seem bad at the time. They seemed innovative, because the crux of their content was innovative, something that had never really been done before.

When the McKibbins were initially tinkering with the notion of retiring from indoor volleyball, which they played professionally overseas – Madison finished in Greece, Riley in Italy – and switching to beach, they did what anybody in this current generation would do: They searched YouTube.

They found what nobody in any future generation will now find: Little to nothing. Nothing that was great, anyway. There were some out there. But Riley, now 31 and coming off a career-best AVP season, knew he had found a hole. Why he knew that he and Madison thought they could be the answers to that problem is still a mystery to them. Riley had no prior experience editing film. Madison had little, though he did have a camera. An early issue there was that Riley couldn’t even turn the thing on.

In spite of that, Riley said, “we somehow thought we could fill that void.”

They have. And they have done it to such a spectacular degree because the foundation of virtually every video posted on The McKibbin Brothers YouTube channel has remained the same, whether it’s a hilarious voiceover edit, a tutorial on jumpserving, or a supremely well-done vlog: They’re telling stories that ought to be told.

“The thing is,” Madison says in their video following filming the 2020 AVP Media Day, “all these people aren’t just beach volleyball players. They have these passions outside of beach volleyball, which are so differentiating, so spread out all over the place, which makes them them, sometimes these volleyball questions – they get asked every single Media Day.”

They do things different. They don’t ask Alix Klineman what it’s like to transition from indoor to beach. They get her rolling on cooking, and food, to the point that Klineman, one of the more reticent individuals on Tour, actually asked the McKibbins to let her talk more.

“Actually, I have one more,” she said. “I can really just keep going.”

Nobody had ever gotten that story, because nobody had ever bothered. The McKibbins saw the void there. They were unqualified to fill that void. They didn’t care. They filled it anyway.

“It’s been a long learning process and during that learning process we’ve discovered different avenues we could take it,” Riley said. “So it moved just from doing beach volleyball tutorials to workout videos to some blogs to some mini documentary kind of videos. It’s been a pretty crazy, great learning experience.”

They’ve discovered the videos that are most fulfilling to them. The slow-motion replays of matches throughout the season are entertaining, and there is some benefit there, but there isn’t character building. No storytelling. There isn’t the reward of stringing together a narrative, drawing new fans into this sport, as a Formula One docuseries called “Drive to Survive” did for them.

“That’s something me and Riley realized about our content recently,” Madison said. “The ones we’ve been super excited for, you can see it. The ones where we’re like ‘meh’ you can tell as a viewer.”

“It’s almost like YouTube knows how much energy and how excited we are about the videos that we’re making,” Riley said. “When we’re super excited about a project, the views show it. When we’re throwing up filler content to hit that Wednesday quota, YouTube knows: ‘Nope, we’re punishing you. You only put in 75 percent effort’ and we’re like ‘Dammit!’”

They’re back to their metaphorical drawing boards. They couldn’t elaborate on the specificity of future projects, because they don't know the exact direction of them just yet. There are vague ideas, visions – something big out there. They just don’t know precisely what it is.

“Our main goal is to start innovating again,” Riley said. “I think one of the reasons we had such great success in the very beginning was because we spent a lot of time writing and trying to make the content at least somewhat entertaining.”

They’ve accomplished that much. They’ve filled one void, and they’ll surely find more as their abilities evolve and the perimeters of their limits as storytellers and creators expand.

There isn’t a team in beach volleyball better suited to do it.

Jaksot(500)

John Mayer, Billy Allen: Navigating the Complexities of Coaching College Volleyball

John Mayer, Billy Allen: Navigating the Complexities of Coaching College Volleyball

This episode of SANDCAST features John Mayer and Billy Allen, hosts of the Coach Your Brains Out podcast as well as coaches in NCAA Beach Volleyball. Mayer is the head coach at LMU, leading the Lions to six straight WCC titles and a berth in the National Championship. Allen is an assistant at Stanford, helping the Cardinal to a single season wins record and an MPSF Championship. With the NCAA season over, they chat about: - How to navigate the art of playing time vs. winning at all costs (hint: nobody knows) - Billy Allen's recent entertaining run through AVP Huntington Beach with Taylor Crabb - John Mayer reflecting on the most successful season to date with LMU - Travis Mewhirter's first season at Florida State and what he learned SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, sandcastpod-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

14 Touko 1h 23min

TCU Makes History; AVP League Comes Down to The Wire; April's New Coaching Role

TCU Makes History; AVP League Comes Down to The Wire; April's New Coaching Role

Welcome back to another solo episode of SANDCAST, where Travis Mewhirter breaks down all the happenings in the world of beach volleyball. This week, Mewhirter chats: - TCU's historic NCAA Championship win in Gulf Shores, the first in program history and a long time coming - This week's AVP tournament in Huntington Beach, which will decide the final two spots per gender in the 2025 AVP League - Volleyball World's proposed rules changes, including, yes, no doubles. Yikes - April Ross' new role with USA Volleyball, and why it's her dream job SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, sandcastpod-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

7 Touko 31min

NCAA Championship Preview: Can The East FINALLY Beat The West? | SANDCAST U

NCAA Championship Preview: Can The East FINALLY Beat The West? | SANDCAST U

Welcome back to SANDCAST U, where Madison Fitzpatrick breaks down all things NCAA Beach Volleyball. This is an AWESOME edition, where Madison is literally on the sand of Gulf Shores, shooting our preview episode of this weekend's NCAA Championships. She chats about: - Is this finally the time TCU takes home the first non-West Coast title in NCAA history? - Why she thinks Stanford is the hottest team in the country at just the right time - Will UCLA alas get back on top after watching rival USC win four straight? - Can USC manage to make it an absurd FIVE STRAIGHT NCAA Championships?! That, and more. SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, sandcastpod-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

1 Touko 6min

NCAA Champs Are Here! AVP League Coming Down to the Wire; The Beach Pro Lucky Loser Tour

NCAA Champs Are Here! AVP League Coming Down to the Wire; The Beach Pro Lucky Loser Tour

Welcome back to another solo episode of SANDCAST, where Travis Mewhirter recaps a wild weekend, and previews a hectic one to come, with the NCAA Championships descending upon Gulf Shores again. Meanwhile, the AVP League had two more tickets punched, and the Volleyball World Beach Pro Tour is hereby renamed the Lucky Loser Tour.  Mewhirter chats about: - How Kristen Nuss simply wills gold medals into existence sometimes - James Shaw and Chaim Schalk demolishing folks to clinch their AVP League bid - The wild run of Lexy Denaburg and Julia Scoles into the AVP League - How the new Elite16 format can be changed for the better instead of being the Lucky Loser Tour And, per usual, more SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, sandcastpod-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

30 Huhti 35min

NCAA Beach Playoff Preview: Will Postseason Follow Craziest Regular Season Ever? SANDCAST U

NCAA Beach Playoff Preview: Will Postseason Follow Craziest Regular Season Ever? SANDCAST U

Welcome back to SANDCAST U, where Madison Fitzpatrick talks all things NCAA Beach Volleyball. In this episode, she chats about the end of the regular season, which she thinks is the wildest NCAA Beach Volleyball regular season she's ever seen. She chats about the regular season, and previews the upcoming: - MPSF Conference Tournament, which includes Cal, Stanford, USC, UCLA, and more - Why Florida State, Texas and LSU are in an absolute brawl in the CCSA, where the 'Noles traditionally reign supreme - How LMU can -- and is expected to -- continue dominating the WCC SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, sandcastpod-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

24 Huhti 10min

Silila Tucker: The Man Linking The Beach Volleyball Community Nationwide

Silila Tucker: The Man Linking The Beach Volleyball Community Nationwide

This episode of SANDCAST features Silila Tucker, a longtime professional on the AVP Tour who chats with Tri Bourne about the development of yet another new beach volleyball league called the Community Circuit, and it's one you can certainly get behind. Fun development from Lila announced on this one, as well as chats about: - How the 15-15-15 style of the AVP League matches changes things - How to develop mental toughness in beach volleyball - Why Lila is obsessed with golf as a tool for mental toughness training - What makes Phil Dalhausser a legend of the game, beyond his obvious accolades SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, sandcastpod-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

23 Huhti 1h 2min

Recapping A Wild Weekend In Beach Volleyball: AVP Qualifiers, Saquarema Successes, NCAA Beach

Recapping A Wild Weekend In Beach Volleyball: AVP Qualifiers, Saquarema Successes, NCAA Beach

Welcome back to another SOLO EPISODE of SANDCAST, where Travis Mewhirter provides a comprehensive overview of a wild weekend in the world of beach volleyball, breaking down the AVP League qualifier, the Saquarema Elite16, and the Cal Poly Center of Effort Challenge. Namely, he chats: - The surprise success of Corinne Quiggle and Megan Rice - The more surprising success of Hagen Smith and Logan Webber - The puzzling decision of the AVP not to give Kelly Cheng an injury sub for Sara Hughes, so she'll have to qualify via qualifiers - Anders Mol and Christian Sorum returning to the Beach Pro Tour in style And a bit more! SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

16 Huhti 30min

James Shaw and Molly Shaw: Living The American Volleyball Dream

James Shaw and Molly Shaw: Living The American Volleyball Dream

This episode of SANDCAST features James Shaw and Molly Shaw, the newest power couple in the world of beach volleyball, who just descended upon the Quintana Roo Elite16 and both came away with semifinal finishes. James and his new partner, Chaim Schalk, walked away with bronze, while Molly and her new partner, Kelly Cheng, took fourth in Molly's first Elite16. With Tri Bourne hosting, they chat about: - How each partnership came to be - Why James opted to play one final indoor season in Germany before returning full-time to the beach - How Molly handled the nerves of both playing with a World Champion in Cheng and also her first Elite16 (hint: well) - What it's like being a married couple traveling the beach volleyball world And so much more.  SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

9 Huhti 1h 15min

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