Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Madison and Riley McKibbin can still remember -- with much amusement, as memories go – one of their first disasters as producers of beach volleyball videos on their eponymous YouTube channel. Not that it seemed like a disaster at the time – they rarely do. Riley probably thought it was a stroke of genius when the wind had muffled up the sound of one of those early videos, and rather than redo it, he simply recorded a voiceover, trying to match his cadence on screen.

“You can really tell,” Madison said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. “It’s like an old, bad movie, like they’re speaking English words and it’s Japanese.”

“There were some bad decisions that were made for sure,” Riley added, laughing.

That’s the beautiful thing about being first in an industry with a large fanbase and what was at the time, and still sort of it, an almost entirely untouched gold mine of digital media: Even when bad decisions were made, they didn’t seem bad at the time. They seemed innovative, because the crux of their content was innovative, something that had never really been done before.

When the McKibbins were initially tinkering with the notion of retiring from indoor volleyball, which they played professionally overseas – Madison finished in Greece, Riley in Italy – and switching to beach, they did what anybody in this current generation would do: They searched YouTube.

They found what nobody in any future generation will now find: Little to nothing. Nothing that was great, anyway. There were some out there. But Riley, now 31 and coming off a career-best AVP season, knew he had found a hole. Why he knew that he and Madison thought they could be the answers to that problem is still a mystery to them. Riley had no prior experience editing film. Madison had little, though he did have a camera. An early issue there was that Riley couldn’t even turn the thing on.

In spite of that, Riley said, “we somehow thought we could fill that void.”

They have. And they have done it to such a spectacular degree because the foundation of virtually every video posted on The McKibbin Brothers YouTube channel has remained the same, whether it’s a hilarious voiceover edit, a tutorial on jumpserving, or a supremely well-done vlog: They’re telling stories that ought to be told.

“The thing is,” Madison says in their video following filming the 2020 AVP Media Day, “all these people aren’t just beach volleyball players. They have these passions outside of beach volleyball, which are so differentiating, so spread out all over the place, which makes them them, sometimes these volleyball questions – they get asked every single Media Day.”

They do things different. They don’t ask Alix Klineman what it’s like to transition from indoor to beach. They get her rolling on cooking, and food, to the point that Klineman, one of the more reticent individuals on Tour, actually asked the McKibbins to let her talk more.

“Actually, I have one more,” she said. “I can really just keep going.”

Nobody had ever gotten that story, because nobody had ever bothered. The McKibbins saw the void there. They were unqualified to fill that void. They didn’t care. They filled it anyway.

“It’s been a long learning process and during that learning process we’ve discovered different avenues we could take it,” Riley said. “So it moved just from doing beach volleyball tutorials to workout videos to some blogs to some mini documentary kind of videos. It’s been a pretty crazy, great learning experience.”

They’ve discovered the videos that are most fulfilling to them. The slow-motion replays of matches throughout the season are entertaining, and there is some benefit there, but there isn’t character building. No storytelling. There isn’t the reward of stringing together a narrative, drawing new fans into this sport, as a Formula One docuseries called “Drive to Survive” did for them.

“That’s something me and Riley realized about our content recently,” Madison said. “The ones we’ve been super excited for, you can see it. The ones where we’re like ‘meh’ you can tell as a viewer.”

“It’s almost like YouTube knows how much energy and how excited we are about the videos that we’re making,” Riley said. “When we’re super excited about a project, the views show it. When we’re throwing up filler content to hit that Wednesday quota, YouTube knows: ‘Nope, we’re punishing you. You only put in 75 percent effort’ and we’re like ‘Dammit!’”

They’re back to their metaphorical drawing boards. They couldn’t elaborate on the specificity of future projects, because they don't know the exact direction of them just yet. There are vague ideas, visions – something big out there. They just don’t know precisely what it is.

“Our main goal is to start innovating again,” Riley said. “I think one of the reasons we had such great success in the very beginning was because we spent a lot of time writing and trying to make the content at least somewhat entertaining.”

They’ve accomplished that much. They’ve filled one void, and they’ll surely find more as their abilities evolve and the perimeters of their limits as storytellers and creators expand.

There isn’t a team in beach volleyball better suited to do it.

Jaksot(500)

SANDCAST U | Madness In Hawaii: LMU's Historic Start; UCLA Dominates; USC Up And Down

SANDCAST U | Madness In Hawaii: LMU's Historic Start; UCLA Dominates; USC Up And Down

Welcome back to SANDCAST U, where Madison Fitzpatrick breaks down all things NCAA Beach Volleyball. On this week's episode, Madison goes through the madness in Hawaii, where it was bedlam: USC, UCLA, Stanford, ASU, LMU, Hawaii, and TCU all beating each other up. Nobody came unscathed -- and it was AWESOME! SHOOTS!  *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

27 Helmi 6min

Trevor Crabb: The Legacy-Chasing Chapter of A Beach Volleyball Career Begins

Trevor Crabb: The Legacy-Chasing Chapter of A Beach Volleyball Career Begins

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Trevor Crabb, always one of our most popular guests who is onto a new phase of his career: Partnering with Phil Dalhausser for the 2025 AVP season and partnering with Cody Caldwell for the Volleyball World Beach Pro Tour season. We chat about all of that, as well as: How the partnership with Dalhausser and Caldwell came about Why he hasn't played as much international beach volleyball as of late, and his plans for that moving forward His thoughts on the AVP League And, of course, whiskey, because it's Trevor SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

26 Helmi 52min

John Mayer, Billy Allen: NCAA Coaching Our Brains Out

John Mayer, Billy Allen: NCAA Coaching Our Brains Out

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features John Mayer and Billy Allen, the longtime hosts of the popular Coach Your Brains Out podcast who, as their success as college coaches shows, know a thing or two about coaching in beach volleyball. Mayer is arguably the best coach in NCAA Beach Volleyball, having taken LMU from the doldrums to the top of the WCC, and nearly to the top of the NCAA. Allen is in his second year as an assistant coach for Stanford. Meanwhile, Mewhirter, serving as a moderator, is in his debut season with Florida State. They chat about all things coaching, including: - Ecological dynamics vs. a more repetition-based approach to coaching - Bruce Lee’s philosophy in coaching, emphasizing adaptability above all else - What each of the three coaches has learned thus far in their respective coaching journeys - How to navigate athlete buy-in and understanding And so, so much more. This was such a blast to do, and the Knights of the Coaching Round Table are planning on making this a semi-annual podcast. SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

19 Helmi 1h 21min

SANDCAST U: Previewing the 2025 NCAA Beach Volleyball Season | Madison Fitzpatrick

SANDCAST U: Previewing the 2025 NCAA Beach Volleyball Season | Madison Fitzpatrick

Welcome to the debut of SANDCAST U! Our lovely new host, Madison Fitzpatrick, a former star beach volleyball player for Florida State turned next big media star in volleyball, provides a comprehensive preview of the upcoming 2025 NCAA Collegiate Beach Volleyball season. The episode covers key teams, players to watch, and the overall landscape of collegiate beach volleyball, highlighting the strengths and challenges of various programs. With insights into powerhouse teams like USC and UCLA, as well as dark horses like TCU, the episode sets the stage for an exciting season ahead. Let us know what y'all think!  SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

17 Helmi 12min

Troy Field: The Evolution, Challenges, and Future of Beach Volleyball

Troy Field: The Evolution, Challenges, and Future of Beach Volleyball

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Troy Field, one of our most popular recurring guests and one of the most popular players in all of beach volleyball. Troy has had one helluva journey, and now that he will be partnering with Theo Brunner, he has played with a who’s who of elite talent in USA Volleyball. Now with Brunner, Field has a tall task ahead of him: qualifying for the AVP League. Troy and Tri Bourne chat about all of that, as well as: How Troy and Theo came to be partners Their thoughts on the AVP League, and why growing pains were inevitable Tri’s refreshed view on the sport of beach volleyball as a whole The importance of the Contender Series, and other valuable information about what happens to players who do not make the AVP League And, as always, a whole lot more. SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

12 Helmi 1h 14min

Madison Fitzpatrick: Volleyball's Next Big Media Star

Madison Fitzpatrick: Volleyball's Next Big Media Star

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Madison Fitzpatrick, a former beach volleyball player for Florida State and now one of the rising presences in volleyball media, both indoor and on the beach. In this AWESOME conversation, Madison and Travis reflect on their similar journeys from being a competitive player to a coach and sports broadcasters. The similarities in both personality and career arc are a bit eerie, to be honest, which is why we are bringing Madison on as the host of a new show covering NCAA Beach Volleyball: SANDCAST U With Madison Fitzpatrick. Yep, that starts up in just a few weeks, and will be similar to the Road to Paris. Also on this episode, we chat about: How a brief job in Arkansas, where Madison cried every day, multiple times per day, was such a formative year The challenges of navigating social media, and the importance of preparation and embracing failure in broadcasting. The challenges in the transition from being a player to a commentator, and the emotional journey of letting go of a playing career The critical role curiosity plays in broadcasting, and why Madison is going to be so good for so long And so much more. This was a super fun one, as Travis and Madison basically just nerded out on media and beach volleyball and could – and will – go on for hours and hours and hours. SHOOTS! *** Unlock your peak athleticism with Root and Fruit Nutrition and the Genomic Edge. Stop leaving yourself vulnerable to data breaches and brokers. Go to my sponsor https://aura.com/sandcast to get a 60-day free trial and see if any of your data has been exposed  WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

5 Helmi 1h 13min

How To Qualify For The AVP League, And More On The 2025 AVP Schedule

How To Qualify For The AVP League, And More On The 2025 AVP Schedule

Emergency pod! Not really an emergency, but the AVP just announced its 2025 AVP Schedule, and there were a few questions and explanations requested by our listeners, so we pumped out a quick podcast from our home studios here in Tallahassee, Florida, namely answering: If there isn't an event prior to the AVP League then how do people qualify for the AVP League? That, and a discussion on player sentiment, fan disappointment, AVP launching some merch, and more. Enjoy and let us know if you have any questions, we'll do our best to answer in the comments! SHOOTS! *** Unlock your peak athleticism with Root and Fruit Nutrition and the Genomic Edge. Stop leaving yourself vulnerable to data breaches and brokers. Go to my sponsor https://aura.com/sandcast to get a 60-day free trial and see if any of your data has been exposed  WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

30 Tammi 14min

Ian Capp, And The Rise of Men's College Beach Volleyball

Ian Capp, And The Rise of Men's College Beach Volleyball

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Ian Capp, the head coach of the MEN’S BEACH VOLLEYBALL TEAM at Stevenson University in, of all places, northern Maryland. Yes, we put men’s beach volleyball in all caps --  no pun intended – because most people don’t even know men’s beach volleyball exists at the collegiate level. But it does! Sort of. It’s an AVCA sport with a legitimate National Championship, and Capp won Stevenson’s first National Championship this fall, upsetting powerhouse Webber in the finals in Huntsville. We chat all about that, and a whole lot more, including: Why in the world did the Athletics Department at Stevenson University, a small school in northern Maryland, launch a men’s beach volleyball program? How Ian Capp stumbled into the position as the head coach at Stevenson What it meant to win that National Championship this fall How he attempts to recruit young men to play beach volleyball for a DIII program in Maryland And so, so, so much more. What an episode this is! SHOOTS! *** Unlock your peak athleticism with Root and Fruit Nutrition and the Genomic Edge. Stop leaving yourself vulnerable to data breaches and brokers. Go to my sponsor https://aura.com/sandcast to get a 60-day free trial and see if any of your data has been exposed  WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCASTVB. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

29 Tammi 1h 29min

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