Dean Aragon (Shell) | Family Fuels Marketing
The CMO Podcast3 Heinä 2019

Dean Aragon (Shell) | Family Fuels Marketing

Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he served in a number of high ranking marketing positions. He has spent 30 years in marketing and as CEO of Shell Brands International & Global VP of Brands at Shell, he is responsible for the voice and image of one of the most massive global brands. A married father of 5, Dean balances the pressures of his high profile job with the demands of being a dad.


Speaking at Cannes Lions, Jim and Dean discuss everything from Dean's childhood growing up in the streets of Manilla, Philippines, contracting polio in his youth, how his career affected his family life, and much more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Michelle Peluso (IBM) | Leadership During Crisis

Michelle Peluso (IBM) | Leadership During Crisis

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first respo...

4 Touko 202026min

Jocelyn Wong | The Importance of Reinvention

Jocelyn Wong | The Importance of Reinvention

Jocelyn Wong is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safewa...

29 Huhti 202052min

Alex Josephson (Twitter) | Leadership During Crisis

Alex Josephson (Twitter) | Leadership During Crisis

Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns. In this episode, of ...

27 Huhti 202026min

Matthew Anderson (Roku) | Streaming During COVID-19

Matthew Anderson (Roku) | Streaming During COVID-19

Matthew Anderson is the CMO of Roku one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the gr...

22 Huhti 202054min

Pedro Earp (AB InBev) | Leadership During Crisis

Pedro Earp (AB InBev) | Leadership During Crisis

In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along wit...

20 Huhti 202019min

Kate Huyett (Bombas)| More Than Just Socks

Kate Huyett (Bombas)| More Than Just Socks

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. Not only does Bombas make some of the best socks (and now shirts), but for every item of clothing pur...

15 Huhti 202050min

Jenny Avallon Lewis (Uber) | Ridesharing During COVID 19

Jenny Avallon Lewis (Uber) | Ridesharing During COVID 19

Jenny Avallon Lewis is the head of Marketing, North America at Uber. The premiere rideshare company and one of the first companies to start the gig economy, Jenny has been with Uber for almost six yea...

8 Huhti 202050min

Jim Stengel | Quantifying Brand Purpose

Jim Stengel | Quantifying Brand Purpose

On this episode of The CMO Podcast, we are turning the tables with Jim in the guest seat! This interview took place during Deloitte's CMO Accelerator Program at Deloitte University in West Lake TX, as...

1 Huhti 202048min

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