Brian Kenny (Harvard Business School) | Telling the story of HBS
The CMO Podcast4 Syys 2019

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financial crisis. Brian was faced with an uphill battle, so he decided him and his team had to focus on all of the positive things HBS contributed to the world, instead of just boasting services of incoming students.

During his tenure, HBS is largely considered one of the best business schools in the world, and is the most well-known business school by the general public. In this conversation, Jim and Brian talk about a business school's purpose, and what makes a great leader.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loya...

15 Touko 201939min

Pedro Earp (AB/InBev) | Live Your Brand's Purpose

Pedro Earp (AB/InBev) | Live Your Brand's Purpose

Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strive...

8 Touko 201945min

Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer

Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer

Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purp...

1 Touko 201943min

The CMO Podcast With Jim Stengel

The CMO Podcast With Jim Stengel

What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.See Privacy Policy at https://art19.com/privacy a...

22 Huhti 201939s

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