Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing
The CMO Podcast19 Helmi 2020

Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing

Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales.

Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo.

In this episode, Jennifer talks about her career path, side hustles and how her single dad inspired her work ethic. This is a great discussion with a marketer who has worked in both start-ups and the major brand corporate playing field. She also discusses her thoughts on marketing in the digital space to spread brand messages.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loya...

15 Touko 201939min

Pedro Earp (AB/InBev) | Live Your Brand's Purpose

Pedro Earp (AB/InBev) | Live Your Brand's Purpose

Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strive...

8 Touko 201945min

Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer

Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer

Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purp...

1 Touko 201943min

The CMO Podcast With Jim Stengel

The CMO Podcast With Jim Stengel

What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.See Privacy Policy at https://art19.com/privacy a...

22 Huhti 201939s

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