Linda Boff (GE) | Leadership During Crisis
The CMO Podcast6 Heinä 2020

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.

Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis.


Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

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Jill Cress (PayPal) | Leadership During Crisis

Jill Cress (PayPal) | Leadership During Crisis

When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role ha...

3 Elo 202027min

Jerri DeVard | More Than Just A Marketing Professional

Jerri DeVard | More Than Just A Marketing Professional

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Exec...

29 Heinä 202047min

Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 an...

27 Heinä 202030min

Stephanie Perdue (Chipotle) | Category Maker

Stephanie Perdue (Chipotle) | Category Maker

Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have t...

22 Heinä 202049min

Greg Lyons (PepsiCo) | Leadership During Crisis

Greg Lyons (PepsiCo) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Greg Lyons who is the Chief Marketing Officer, PepsiCo North AmericaIn this conversation, Greg talks about how he and hi...

20 Heinä 202020min

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest na...

15 Heinä 202051min

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Jim revisits his interview with, Vineet Mehra the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique posit...

13 Heinä 202021min

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, R...

8 Heinä 202057min

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