Linda Boff (GE) | Leadership During Crisis
The CMO Podcast6 Heinä 2020

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.

Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis.


Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

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David Kidder (Bionic) | Leadership During Crisis

David Kidder (Bionic) | Leadership During Crisis

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Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis

Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis

Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get thei...

6 Touko 202056min

Michelle Peluso (IBM) | Leadership During Crisis

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Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first respo...

4 Touko 202026min

Jocelyn Wong | The Importance of Reinvention

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Jocelyn Wong is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safewa...

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Alex Josephson (Twitter) | Leadership During Crisis

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Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns. In this episode, of ...

27 Huhti 202026min

Matthew Anderson (Roku) | Streaming During COVID-19

Matthew Anderson (Roku) | Streaming During COVID-19

Matthew Anderson is the CMO of Roku one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the gr...

22 Huhti 202054min

Pedro Earp (AB InBev) | Leadership During Crisis

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20 Huhti 202019min

Kate Huyett (Bombas)| More Than Just Socks

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15 Huhti 202050min

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