Stephanie Perdue (Chipotle) | Category Maker
The CMO Podcast22 Heinä 2020

Stephanie Perdue (Chipotle) | Category Maker

Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food"​ experience. Stephanie and her team are busy at work making sure the public is aware of that mission.

In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's view on how restaurants can pivot during these uncertain times is an interesting and a must-listen.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com.

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Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 an...

27 Heinä 202030min

Greg Lyons (PepsiCo) | Leadership During Crisis

Greg Lyons (PepsiCo) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Greg Lyons who is the Chief Marketing Officer, PepsiCo North AmericaIn this conversation, Greg talks about how he and hi...

20 Heinä 202020min

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest na...

15 Heinä 202051min

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Jim revisits his interview with, Vineet Mehra the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique posit...

13 Heinä 202021min

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, R...

8 Heinä 202057min

Linda Boff (GE) | Leadership During Crisis

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundat...

6 Heinä 202020min

Fiona Carter (AT&T) | Strength In Career Diversity

Fiona Carter (AT&T) | Strength In Career Diversity

Fiona Carter was just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT...

1 Heinä 202056min

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