The CMO Podcast10 Helmi 2021

Superbowl LV Marketing Roundtable Discussion

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's ads during the big game—and how they were different than years past.

The first discussion is with Julie Haddon, NFL's Senior Vice President of Global Brand & Consumer Marketing. Julie shares how the NFL met their fans during this unique year and how the brand became stronger amongst its fans, players and partners.

In the second discussion, Jim speaks with the team behind the Inspiration4 commercial which featured an opportunity to support St. Jude Children’s Research Hospital. This panel includes Founder and CEO at Shift4 Payments, Jared Isaacman, and Rick Shadyac, President and CEO at ASLAC, the fundraising and awareness organization for St. Jude Children’s Hospital.

Lastly, Jim recaps the night with some of the game's biggest advertisers, including:

Monica Mody, VP Marketing, Budweiser at ABI

Todd Kaplan, VP Marketing at PepsiCo

John Sass, VP of Advertising at Scotts Miracle-Gro

Jack Hollis, SVP, Automotive Operations at Toyota

Casey Hurbis, Chief Marketing Officer-Rocket Mortgage + Detroit's In House Agency

Anda Gansca, CEO at Knotch

Gary Vaynerchuk, Chairman at VaynerX

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

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