PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
What does it take to market some of the world's most iconic brands?Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer ...
2 Syys 47min
Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer
As people take greater ownership of their health, the role of brands is changing.Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explore...
26 Elo 31min
Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika
What makes someone fall in love with a brand?Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be p...
19 Elo 47min
Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt
"Creativity is all about creating desire." So what makes people truly desire a brand?This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This con...
12 Elo 36min
Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)
Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan f...
5 Elo 1h
What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)
Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing sho...
29 Heinä 43min
Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer
Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.Recorded live at the Cannes Lions International Festival of Creativ...
22 Heinä 45min
How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions
How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chie...
17 Heinä 34min
