Jennifer Davis (Learfield) | Fandom Meets Commerce

Jennifer Davis is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more.

In this conversation, Jennifer talks about the interesting role she has as a marketer when it comes to connecting all of these different channels at Learfield. She also discusses how she is a big believer in memos and gives insights into her decision making process.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

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