Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition
The CMO Podcast23 Helmi 2022

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.

Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cus


CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(418)

Suzi Watford (WSJ) | Decision Makers

Suzi Watford (WSJ) | Decision Makers

Suzi Watford is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for t...

12 Touko 202153min

Rupen Desai (DOLE) | Bringing Sunshine to All

Rupen Desai (DOLE) | Bringing Sunshine to All

Rupen Desai is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks.In ...

5 Touko 202157min

Telisa Yancy (AmFam) | Bringing Your Whole Self to the Campaigns

Telisa Yancy (AmFam) | Bringing Your Whole Self to the Campaigns

Telisa Yancy is the Chief Operating Officer of American Family Insurance (AmFam). In July, she will be overseeing their direct-to-consumer businesses. She has been with AmFam for 12 years and previous...

28 Huhti 202154min

Elizabeth Preis (Anthropologie) | Building Trust & Nurturing Talent

Elizabeth Preis (Anthropologie) | Building Trust & Nurturing Talent

Elizabeth Preis is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially...

21 Huhti 202149min

Raja Rajamannar (Mastercard) | Quantum Marketing

Raja Rajamannar (Mastercard) | Quantum Marketing

Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard...

14 Huhti 202149min

Kory Marchisotto (e.l.f) | Wake The e.l.f. Up

Kory Marchisotto (e.l.f) | Wake The e.l.f. Up

Kory Marchisotto is the Chief Marketing Officer for e.l.f. Beauty and President at Keys Soulcare. Founded in 2004, e.l.f. (short for EyesLipsFace) is a brand Gen Z loves—which is no accident. The comp...

7 Huhti 202159min

Karen Walker (INTEL) | The New Intel

Karen Walker (INTEL) | The New Intel

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular com...

31 Maalis 20211h

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much...

24 Maalis 202152min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
herrasmieshakkerit
sijoituspodi
rss-karon-grilli
leadcast
asuntoasiaa-paivakirjat
rss-lahtijat
rss-startup-ministerio
rss-paasipodi
rss-yrittajan-mindset
rss-draivi
pomojen-suusta
rss-valaistumisia-tyoelamasta