Harris Beber (Waze) | It Starts with the User
The CMO Podcast5 Loka 2022

Harris Beber (Waze) | It Starts with the User

Harris Beber is the Chief Marketing Officer of Waze. Founded in Israel in 2009, Waze is a crowd-sourced navigation app with upwards of 150 million monthly users in 56 languages. In 2013 Google bought Waze, and the company continues to make your commute quicker.

Harris spent five years as CMO at the video platform Vimeo, and before that he was CMO of Direct to Consumer operations at vitamin company Nature’s Bounty. Harris' resume also includes 1-800 Flowers, David’s Cookies, Shutterfly and Amazon. In April of 2022, Harris officially started at Waze as its CMO.

This episode is all about the user. Harris stresses how important it is to know your customer and figure out ways to build for the future while solving for the now.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(418)

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode, Ji...

4 Helmi 1h 1min

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to h...

28 Tammi 57min

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one...

21 Tammi 1h 2min

Norm de Greve (General Motors) | Driving into the Next Century

Norm de Greve (General Motors) | Driving into the Next Century

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has...

14 Tammi 42min

Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance withou...

12 Tammi 42min

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.Jim's gue...

7 Tammi 49min

Andrew Robertson (BBDO) | How to Power Up Your Organization

Andrew Robertson (BBDO) | How to Power Up Your Organization

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, ...

31 Joulu 202553min

Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z

Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bol...

22 Joulu 202553min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rss-sisalto-kuntoon
sijoituspodi
rahapuhetta
rss-karon-grilli
herrasmieshakkerit
rss-bisnesta-bebeja
rss-draivi
leadcast
rss-lahtijat
rss-laakispodi
rss-seuraava-potilas
rss-paasipodi
rss-yrittajan-mindset
asuntoasiaa-paivakirjat