Heather Malenshek (Land O' Lakes) | Creating an Enterprise Purpose
The CMO Podcast18 Tammi 2023

Heather Malenshek (Land O' Lakes) | Creating an Enterprise Purpose

Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can listen here.) Land O’Lakes is a 100 year old farmer and retailer-owned cooperative. Its business goes way beyond the famous consumer dairy brand – with business units in animal feed, sustainable farming practices, and agricultural retail.

Heather was born and educated in Scotland, before beginning an international career on both the ad agency and client sides. She has worked at Land O’Lakes for about 2.5 years, overseeing all branding, corporate communications, digital platforms, consumer promotions, and much more. Before this role, she worked at the highly awarded agencies DDB and BBDO, as well as British Airways, Quantas, and of course, Harley Davidson.

In this episode Heather and Jim discuss the creation of Land O'Lakes's enterprise purpose, her favorite boss – Beth Ford – and the importance of reverse mentorship.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(418)

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode, Ji...

4 Helmi 1h 1min

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to h...

28 Tammi 57min

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one...

21 Tammi 1h 2min

Norm de Greve (General Motors) | Driving into the Next Century

Norm de Greve (General Motors) | Driving into the Next Century

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has...

14 Tammi 42min

Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance withou...

12 Tammi 42min

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.Jim's gue...

7 Tammi 49min

Andrew Robertson (BBDO) | How to Power Up Your Organization

Andrew Robertson (BBDO) | How to Power Up Your Organization

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, ...

31 Joulu 202553min

Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z

Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bol...

22 Joulu 202553min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi