Dana Marineau (Rakuten) | Be a Believer in Brands
The CMO Podcast15 Helmi 2023

Dana Marineau (Rakuten) | Be a Believer in Brands

Dana Marineau is the Chief Marketing Officer of Rakuten, the leading shopping platform that gives Cash Back and offers deals and rewards in-store and online. Rakuten has 3,500 retailers on the platform, 17 million members, and saw 10% member growth in 2022. Last year Rakuten aired their first-ever Super Bowl ad with Ted Lasso star Hannah Waddingham; they are back for Super Bowl 2023 with a new concept.

Dana has been CMO at Rakuten for 2.5 years. She was previously the VP of Brand, Creative, and Communications at Credit Karma, before it was acquired by Intuit. She spent the majority of her professional life – 15 years – at Electronic Arts, the video game creator with popular games such as Madden23, Fifa23, The Sims4, and Dead Space.

In this episode, Dana and Jim talk about creating Super Bowl ads with an in-house team without an agency. She also explains why she left EA Sports to build her performance marketing skills and how she keeps her team inspired and engaged.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

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3 Kesä 51min

Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

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27 Touko 54min

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6 Touko 53min

Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

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This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it ...

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Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands

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