Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

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Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company

Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company

The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might ex...

25 Syys 202446min

Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life

Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life

Fall means it's time for your annual flu and Covid shots! So, this week on The CMO Podcast, Jim welcomes Kate Cronin, the Chief Brand Officer for Moderna, the 14-year-old pioneering biotech company. M...

18 Syys 202454min

Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America

Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America

This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers i...

11 Syys 202454min

Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL

Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL

The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of ...

4 Syys 202445min

Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders

Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders

We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large U...

28 Elo 202450min

Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)

Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)

For this week’s episode, The CMO Podcast returns to Penn State University–Jim's MBA alma mater–for a live panel discussion on authentic leadership. This panel wrapped up another successful annual Alum...

21 Elo 20241h 5min

Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl...

14 Elo 202449min

Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.

Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.

This week on The CMO Podcast, Jim brings you a packed bonus episode, featuring eight guests he spoke with earlier this Summer during the Cannes Lions International Festival of Creativity. This recordi...

7 Elo 20241h 13min

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