Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Sejal Shah Miller (Converse) | Bringing Creativity and Curiosity to a Legacy Brand

Sejal Shah Miller (Converse) | Bringing Creativity and Curiosity to a Legacy Brand

Jim's guest this week on The CMO Podcast is Sejal Shah Miller, the Chief Marketing Officer of Converse. A 115-year old brand, Converse was founded by Marquis Converse in Massachusetts. Since Nike purc...

23 Elo 202347min

Soyoung Kang (eos) | The Best Inspiration Can Be Found Very Close to Home

Soyoung Kang (eos) | The Best Inspiration Can Be Found Very Close to Home

Jim's guest today on The CMO Podcast is Soyoung Kang, the Chief Marketing Officer of eos Products, the beauty brand famous for its colorful spherical packaging and enthusiastic fan base. "eos"–an acro...

16 Elo 202345min

Craig Brommers (AEO) | A Lesson in Marketing to Generation Z

Craig Brommers (AEO) | A Lesson in Marketing to Generation Z

Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfit...

9 Elo 202351min

Lisa McKnight | Bringing Barbie to the Silver Screen

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa tal...

2 Elo 202343min

Drew Panayiotou (Pfizer) | How to run one of the largest pitches in history with speed, inclusion and transparency

Drew Panayiotou (Pfizer) | How to run one of the largest pitches in history with speed, inclusion and transparency

Today's guest on The CMO Podcast is Drew Panayiotou, the Global Chief Marketing Officer of Pfizer, the $100 billion by sales bio-pharmaceutical giant. Pfizer was founded in 1949 in Brooklyn, NY by co...

26 Heinä 202346min

Michael Johnson | Consistency is the key to excellence and Olympic medals

Michael Johnson | Consistency is the key to excellence and Olympic medals

For this Creative Collisions episode, Jim Stengel welcomes Michael Johnson, the best 200/400m sprinter in the history of the sport. He was the first man to win both events at an Olympic Games and the ...

19 Heinä 202350min

Chidiebere Ibe and Shamel Washington | Two of the Leaders behind Illustrate Change

Chidiebere Ibe and Shamel Washington | Two of the Leaders behind Illustrate Change

On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change. Chidiebere is a Nigerian medical illus...

12 Heinä 202338min

The Creative Collisions Roundtable with the Black Executive CMO Alliance

The Creative Collisions Roundtable with the Black Executive CMO Alliance

Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and t...

5 Heinä 202352min

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