Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Dara Treseder (Autodesk) | Lead with Trust

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Dara Treseder is the Chief Marketing Officer of Autodesk. The company’s tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, c...

3 Touko 202359min

Marc Pritchard & Marchoe Northern (P&G) | Superiority That's Sustainable

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As we wrap up Earth Month, Jim is joined by Marc Pritchard and Marchoe Northern of Procter & Gamble (P&G) to discuss their sustainability efforts. P&G is a 186-year-old renowned consumer goods compan...

26 Huhti 202350min

Office Hours: Sustainability | Nelson Kunkel (Deloitte Digital)

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Sustainability has become more than a buzzword. People recognize the urgent need to protect our planet, and businesses are no different. Deloitte has stood at the forefront for over 20 years, helping ...

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Samir Singh (Unilever, Personal Care) | The Power of Laddering Down

Samir Singh (Unilever, Personal Care) | The Power of Laddering Down

Samir Singh is the Global Chief Marketing Officer of Unilever Personal Care, a $13 billion dollar business encompassing famous brands such as Dove, Axe, Lifebuoy and Pepsodent. Unilever is one of the ...

5 Huhti 202354min

Andrea Sullivan (VaynerX) |Connecting Heartbeats in Marketing & Life

Andrea Sullivan (VaynerX) |Connecting Heartbeats in Marketing & Life

Andrea Sullivan is the Chief Marketing Officer for VaynerX, a dynamic media and communications company founded by Gary Vaynerchuk. VaynerX is the umbrella brand for nine companies in its portfolio – i...

29 Maalis 202353min

Melissa Waters (Upwork) | The Changing World of Work

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Melissa Waters is the Chief Marketing Officer of Upwork, the world’s largest work marketplace. They connect businesses with independent talent – both freelance and full-time – in 180 countries. In 202...

22 Maalis 202358min

Jocelyn Johnson (Girl Scouts of the USA) | Learn, Earn and Return

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Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so mu...

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