Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(418)

Harris Beber (Waze) | It Starts with the User

Harris Beber (Waze) | It Starts with the User

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Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics

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Shanee Ben-Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was wr...

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Penn State Panel | Tanya R. Kennedy (NY Associate Judge), Don Roy King (SNL) , Kelly Wolgast (Penn State)

Penn State Panel | Tanya R. Kennedy (NY Associate Judge), Don Roy King (SNL) , Kelly Wolgast (Penn State)

This very special bonus episode was recorded live at the State Theater at State College, Pennsylvania home to Penn State University. This is a panel discussion from four Penn State Alumni hosted by Ji...

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Vinoo Vijay (Truist) | The Importance of a Simple Greeting

Vinoo Vijay (Truist) | The Importance of a Simple Greeting

Vinoo Vijay is the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank with 15 million customers. They have over 2,000 branches, with assets worth $545 billion. The banks SunTrust...

21 Syys 202252min

Office Hours | Leadership Roundtable from Deloitte University

Office Hours | Leadership Roundtable from Deloitte University

Recorded at the 2022 Deloitte University Next Generation Academy, this is an Office Hours bonus episode, roundtable devoted to leadership. Joining Jim is Emily Culp (Advisor at ECH Ventures and former...

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Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent

Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent

In this special edition episode of The CMO Podcast, Jim Stengel speaks with Maria Sharapova, a five-time Grand Slam winner and former #1 ranked female tennis player. Joining her are Prinz M. Pinakatt ...

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Ukonwa Ojo (fmr Amazon Prime Video & Studios) and Vinoo Vijay (Truist) | Deloitte University Next Generation Academy

Ukonwa Ojo (fmr Amazon Prime Video & Studios) and Vinoo Vijay (Truist) | Deloitte University Next Generation Academy

Ukonwa Ojo is the former Global Chief Marketing Officer for Amazon Prime Video & Studios and Vinoo Vijay is the the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank, serving 15...

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Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The Math and the Magic

Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The Math and the Magic

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