Melissa Selcher (LinkedIn) | Marketing for an Indispensable Brand
Melissa Selcher is the SVP and Chief Marketing and Communications Officer at LinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft i...
20 Heinä 202244min
Cannes Lions Roundtable | Creativity and Curiosity at Cannes
At the Cannes Lions International Festival of Creativity in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's Jill Kramer (Chief Marketing and Communications Off...
18 Heinä 202237min
Mathilde Delhoume-Debreu (LVMH) | The Five D's to Clarify Purpose
Mathilde Delhoume-Debreu is the Global Brand Officer for LVMH, the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fas...
13 Heinä 202248min
Cannes Lions Roundtable | Jim's Fantastic Four on Creativity
Speaking in France at the Cannes Lions International Festival of Creativity, Jim hosts a roundtable of four fantastic marketing leaders. There's Dean Aragon (CEO Shell Brands International AG and Grou...
11 Heinä 202239min
Laura Jones (Instacart) | Creative Design Thinking
Laura Jones is the Head of Marketing at Instacart, the leading grocery tech company on the continent. Instacart is a 10-year-old business that makes it easier for millions of people to get their groce...
6 Heinä 202245min
Alice Milligan (Morgan Stanley) | Be the CEO of Your Calendar
Alice Milligan is the CMO of Morgan Stanley, an over 85-year-old multinational financial services firm, with about $60 billion in annual revenue and a market cap of roughly $140 billion. In 2020, Morg...
29 Kesä 202252min
Carl Loredo (Wendy's) | Listening is a Super Power
Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous b...
22 Kesä 202252min
Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI
In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with ...
15 Kesä 202247min
