Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Phil Cook (WNBA) | Excite Your Team

Phil Cook (WNBA) | Excite Your Team

Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. The WNBA is valued at more than a billion dollars with the teams included—42% owned by the WNBA, 42% by the NB...

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Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth

Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth

Musa Tariq is the CMO of GoFundMe, the large crowdfunding platform which launched in 2010. Since its founding, 200 million people have used the platform to raise $15 billion for causes, events or peop...

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Wes Nichols (March Capital) | The Power of Grit and Determination

Wes Nichols (March Capital) | The Power of Grit and Determination

Wes Nichols is a Partner at March Capital, as well as being an active investor and board advisor to public and private company CEOs. Wes is well-known in the CMO community as the co-founder and CEO of...

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David Sandstrom (Klarna) | Create Marketing That's Worth Talking About

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David Sandstrom is the CMO of Klarna, the fintech company founded in Sweden in 2005. Klarna offers products and services to consumers and retailers in payments, social shopping, and personal finance. ...

23 Maalis 202248min

Sara Tervo (Express) | Re-Imagining Your Brand

Sara Tervo (Express) | Re-Imagining Your Brand

Sara Tervo is the EVP and CMO at Express, a dual gender apparel and accessories brand. Express has been the quintessential shopping mall brand for most of its 42-year history. The brand is putting tha...

16 Maalis 202248min

Michelle Freyre (Clinique) | Authenticity Matters

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Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-devel...

9 Maalis 202242min

Lorraine Twohill & Marvin Chow (Google) | Your Employees Are Your Richest Source of Ideas

Lorraine Twohill & Marvin Chow (Google) | Your Employees Are Your Richest Source of Ideas

Google veterans, Lorraine Twohill & Marvin Chow join Jim to discuss the most ubiquitous brand in the world, Google. Lorraine is the Chief Marketing Officer and Marvin is VP of Marketing at Google. Goo...

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Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

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