Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

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DE&I | Jessica Robertson (TOGETHXR)

DE&I | Jessica Robertson (TOGETHXR)

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Ricky Engelberg (Vista) | Helping Small Businesses Thrive Every Day

Ricky Engelberg (Vista) | Helping Small Businesses Thrive Every Day

Ricky Engelberg is the CMO at Vista (formerly known as VistaPrint), the $1.4 billion brand that helps small businesses grow and prosper by offering a range of services including marketing material sig...

8 Joulu 202147min

Michelle Van Slyke (The UPS Store) | 'Tis the Season to Be Shipping

Michelle Van Slyke (The UPS Store) | 'Tis the Season to Be Shipping

Michelle (Cervantez) Van Slyke is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business s...

1 Joulu 202154min

DE&I | Karen Ashley & Melissa Tizon (Providence)

DE&I | Karen Ashley & Melissa Tizon (Providence)

On this episode of the CMO DE&I mini-series, Jim welcomes two guests from Providence, a non-profit health care system operating multiple hospitals across seven states. Joining him are Karen Ashley, As...

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Kathy Fish (Formerly P&G) | Growth Works

Kathy Fish (Formerly P&G) | Growth Works

Kathy Fish is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years. This episode will explore the relatio...

24 Marras 202150min

DE&I | Andrea Brimmer (Ally)

DE&I | Andrea Brimmer (Ally)

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by ass...

22 Marras 202136min

Jennifer Davis (Learfield) | Fandom Meets Commerce

Jennifer Davis (Learfield) | Fandom Meets Commerce

Jennifer Davis is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their...

17 Marras 202152min

DE&I | Frank Cooper (BlackRock)

DE&I | Frank Cooper (BlackRock)

This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's Frank Cooper, the Senior Managing Director & Global Chief Marketing Officer at Bl...

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