Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling

Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling

Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio ...

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Corey Maynard (Ooni) | Be a True Believer in the Brand & Business

Corey Maynard (Ooni) | Be a True Believer in the Brand & Business

Corey Maynard is the CMO of Ooni Pizza Ovens, the fast-growing brand that created the category of portable backyard pizza ovens and has since expanded into other pizza-making tools and equipment. Befo...

23 Kesä 202154min

Dipti Kachru (JPMorgan) | The Universal Truths and Trust in Marketing

Dipti Kachru (JPMorgan) | The Universal Truths and Trust in Marketing

Dipti Kachru is the Chief Marketing Officer of U.S. Wealth Management at JPMorgan Chase & Co. Dipti was born in India and later moved to the United States. She has been working in financial services s...

16 Kesä 202153min

John Galloway (Godiva) | This Brand Thing is Serious

John Galloway (Godiva) | This Brand Thing is Serious

John Galloway is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which bega...

9 Kesä 202155min

Sophie Bambuck (Everlane) | Resilience  and Goosebumps

Sophie Bambuck (Everlane) | Resilience and Goosebumps

Sophie Bambuck is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs ...

2 Kesä 202145min

Blueprint for Brand Partnerships with Jon Hall (Whirlpool) & Atit Shah (Digitas)

Blueprint for Brand Partnerships with Jon Hall (Whirlpool) & Atit Shah (Digitas)

On this special episode, Jim welcomes a senior marketer and a creative director to talk about their partnership and their relationship in what he is calling a "blueprint for brands and partnerships." ...

26 Touko 20211h 3min

Elizabell Marquez (Dreyer's) | Always a Good Time for Ice Cream

Elizabell Marquez (Dreyer's) | Always a Good Time for Ice Cream

Elizabell Marquez is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for bel...

19 Touko 202154min

Suzi Watford (WSJ) | Decision Makers

Suzi Watford (WSJ) | Decision Makers

Suzi Watford is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for t...

12 Touko 202153min

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