Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

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Carla Hassan (CITI) | Fighting Inequality & Reducing The Pay Gap

Carla Hassan (CITI) | Fighting Inequality & Reducing The Pay Gap

Carla Hassan is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is focusing on merging the marketing and branding organiz...

28 Loka 202054min

Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifestyle Brand

Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifestyle Brand

Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premiere hardware and service exercise brand. For the past four years,...

21 Loka 202053min

Shelley Haus (Ulta Beauty) | Leading from the Inside Out

Shelley Haus (Ulta Beauty) | Leading from the Inside Out

Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in th...

14 Loka 20201h 6min

Monica McGurk (Kellogg's) | More Than Packaged Goods

Monica McGurk (Kellogg's) | More Than Packaged Goods

Monica McGurk is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including Frosted Flakes, Morningstar, Cheez-It, and so many more....

7 Loka 202053min

Prosperity Through Purpose | EVOL

Prosperity Through Purpose | EVOL

In the inaugural episode of, Prosperity Through Purpose, a series that goes deep on brands finding success in their purpose driven marketing, we take a look at single-serve frozen meals. This nearly b...

5 Loka 202033min

Tony Wells (USAA) | Building Trust Through Storytelling

Tony Wells (USAA) | Building Trust Through Storytelling

Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 millio...

30 Syys 202056min

Jill Gregory (NASCAR) | Leadership During Crisis

Jill Gregory (NASCAR) | Leadership During Crisis

Jill Gregory is the Executive Vice President and Chief Marketing Officer for NASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivotin...

28 Syys 202019min

Katrina McGhee (American Heart Association) | Leading with Compassion

Katrina McGhee (American Heart Association) | Leading with Compassion

Katrina McGhee is the EVP, Marketing and Communications at the American Heart Association. Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA...

23 Syys 202058min

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