Lisa McKnight | Bringing Barbie to the Silver Screen
The CMO Podcast2 Elo 2023

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

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Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company

Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company

The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might ex...

25 Syys 202446min

Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life

Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life

Fall means it's time for your annual flu and Covid shots! So, this week on The CMO Podcast, Jim welcomes Kate Cronin, the Chief Brand Officer for Moderna, the 14-year-old pioneering biotech company. M...

18 Syys 202454min

Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America

Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America

This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers i...

11 Syys 202454min

Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL

Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL

The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of ...

4 Syys 202445min

Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders

Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders

We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large U...

28 Elo 202450min

Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)

Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)

For this week’s episode, The CMO Podcast returns to Penn State University–Jim's MBA alma mater–for a live panel discussion on authentic leadership. This panel wrapped up another successful annual Alum...

21 Elo 20241h 5min

Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl...

14 Elo 202449min

Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.

Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.

This week on The CMO Podcast, Jim brings you a packed bonus episode, featuring eight guests he spoke with earlier this Summer during the Cannes Lions International Festival of Creativity. This recordi...

7 Elo 20241h 13min

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