Lisa McKnight | Bringing Barbie to the Silver Screen
The CMO Podcast2 Elo 2023

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

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Deloitte's Global Marketing Trends (Part 1) | Building An Intelligent Creative Engine

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Jenna Habayeb (IPSY) | Get Comfortable Being Uncomfortable

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Devika Mathrani (NewYork-Presbyterian Hospital) | Be A Life Long Student

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Devika Mathrani is the Chief Marketing & Communications Officer at NewYork-Presbyterian Hospital, a large and leading edge healthcare system with 2,600 beds, 6,500 physicians and 20K employees. NewYor...

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Hiroki Asai (Airbnb) | Building A Functional Organizational Design

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Kristin Patrick (Claire's) | Being A CMO With A CEO Mindset

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Allison Dew (Dell) | Creating The Next Generation of Talent

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Gary Vaynerchuk (VaynerX) | The Importance Of Kind Candor

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Kathryne Reeves (Illumina) | Creating A "Say-Do" Culture

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